Many opportunities can be obtained by using internet: market, connections, knowledge, customers, etc. Thus, many sellers around the world are interested and sell their product on internet, thus create e-commerce. Indonesia, as a country with high population and a developing country responds internet very well. Implementation of internet opens new world for Indonesian. Thus, they take advantage of internet and smartphone as well. As we can find in any media social, some sellers sell and offer their products and services to their potential customers.

Here, JAKPAT considered conducting a survey relating to Indonesian online seller. Thus, we selected our respondents based on online seller or not. In this survey, we had 4125 respondents, consisting of 2079 male respondents and 2046 female respondents. Most of our respondents are between 20 and 25 years. You also can see the infographic of this survey below:

We gave them the first question concerning online selling, thus we found that only 2763 of respondents ever or actively sell online.

MORE THAN 60% OF RESPONDENTS EVER SELL ONLINE

Q1 (single answer) : do you ever sell a product/service online?	Total	Gender
		Male	Female
Option 1 : yes, I do	2432	1318	1114
	58,96%	63,40%	54,45%
Option 2 : yes, online selling is my job	330	107	223
	8,00%	5,15%	10,90%
Option 3 : never	1363	654	709
	33,04%	31,46%	34,65%
Total	4125	2079	2046
	100,00%	100,00%	100,00%

Based on this survey result, female respondents have a higher percentage for being regular online sellers than male respondents.

FASHION IS THE MOST TRADED PRODUCT ON INTERNET

We asked our respondents concerning product or service sold online, subsequently, we found that fashion is the most traded product on internet (43.36%).

Q2 (multiple answer) : what product do you sell online?	Total	Gender
		Male	Female
Option 1 : Fashion	1198	362	836
	43,36%	13,10%	30,26%
Option 2 : housewares/household goods	191	99	92
	6,91%	3,58%	3,33%
Option 3 : new hand phone	205	155	50
	7,42%	5,61%	1,81%
Option 4 : second-hand hand phone	839	643	196
	30,37%	23,27%	7,09%
Option 5 : new gadget except hand phone (Tablet, Laptop)	226	178	48
	8,18%	6,44%	1,74%
Option 6 : second-hand gadget except hand phone (tablet, laptop)	386	306	80
	13,97%	11,07%	2,90%
Option 7 : books	160	64	96
	5,79%	2,32%	3,47%
Option 8 : bicycle	68	47	21
	2,46%	1,70%	0,76%
Option 9 : motorbike	231	185	46
	8,36%	6,70%	1,66%
Option 10 : car	150	96	54
	5,43%	3,47%	1,95%
Option 11 : house/land	143	90	53
	5,18%	3,26%	1,92%
Option 12 : services (translation, design, etc)	300	200	100
	10,86%	7,24%	3,62%
Option 13 : Other	645	281	364
	23,34%	10,17%	13,17%
Total	4742	2706	2036
	171,63%	97,94%	73,69%

In this survey result, we also found that fashion stuff is dominated by female sellers (30.26%), while second-hand hand phone is dominated by male sellers (23.27%).

61%+ OF RESPONDENTS SELL THEIR PRODUCTS ON FACEBOOK

Q3 (multiple answer) : what site/platform do you use for selling your products?	Total	Gender
		Male	Female
Option 1 : Web sendiri	284	164	120
	10,28%	5,94%	4,34%
Option 2 : Facebook	1699	810	889
	61,49%	29,32%	32,18%
Option 3 : Twitter	520	212	308
	18,82%	7,67%	11,15%
Option 4 : Instagram	719	200	519
	26,02%	7,24%	18,78%
Option 5 : Path	187	71	116
	6,77%	2,57%	4,20%
Option 6 : Kaskus	815	603	212
	29,50%	21,82%	7,67%
Option 7 : OLX	1168	770	398
	42,27%	27,87%	14,40%
Option 8 : Berniaga	731	470	261
	26,46%	17,01%	9,45%
Option 9 : Tokopedia	329	166	163
	11,91%	6,01%	5,90%
Option 10 : Qoo10	26	11	15
	0,94%	0,40%	0,54%
Option 11 : Elevenia	42	22	20
	1,52%	0,80%	0,72%
Option 12 : Rakuten	21	15	6
	0,76%	0,54%	0,22%
Option 13 : Other	263	94	169
	9,52%	3,40%	6,12%
Total	6804	3608	3196
	246,25%	130,58%	115,67%

We also wanted to know what platform that our respondents use for trading, and as shown on table above, Facebook still becomes the major platform for trading (61.49%). Besides Facebook, other platforms used generally by respondents are OLX (42.27%) and Kaskus (29.5%). We also found some interesting facts in this question. First, female respondents tend to use Instagram and Twitter as other platforms besides Facebook. Second, male respondents tend to use OLX and Kaskus as other platforms besides Facebook. Thus, we can see what favorite platforms for women and men sellers based on this survey result.

60%+ OF RESPONDENTS ARE LESS ACTIVE ON ONLINE SELLING

Q4 (single answer) : how many transaction do you make in a month?	Total	Gender
		Male	Female
Option 1 : 1-2 transactions a month	1687	949	738
	61,06%	66,60%	55,16%
Option 2 : 3-10 transactions a month	757	346	411
	27,40%	24,28%	30,72%
Option 3 : 11-20 transactions a month	165	69	96
	5,97%	4,84%	7,17%
Option 4 : 21-50 transactions a month	82	26	56
	2,97%	1,82%	4,19%
Option 5 : > 50 transactions a month	72	35	37
	2,61%	2,46%	2,77%
Total	2763	1425	1338
	100,00%	100,00%	100,00%

We asked our respondents relating to their transactions in a month. Moreover, according to the survey result, most of respondents are less active on online trading, 61.06% of them only make 1-2 transactions in a month.

GENERALLY, BANK TRANSFER IS THE MAIN PAYMENT METHOD USED BY RESPONDENTS

Q5 (single answer) : what payment method do you use?	Total	Gender
		Male	Female
Option 1 : COD	861	605	256
	31,16%	42,46%	19,13%
Option 2 : Bank Transfer	1732	706	1026
	62,69%	49,54%	76,68%
Option 3 : Rekber (sharing bank account)	76	59	17
	2,75%	4,14%	1,27%
Option 4 : credit card	30	18	12
	1,09%	1,26%	0,90%
Option 5 : Other	64	37	27
	2,32%	2,60%	2,02%
Total	2763	1425	1338
	100,00%	100,00%	100,00%

Payment is the most important step on online trading, thus we asked our respondents what method that they choose as their payment method. Most of them use bank transfer as their payment method (62.69%). Nevertheless, we found that high percentage of male respondents choose COD as their payment method (42.46%).

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here:

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 31,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 31,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev - Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.