Twitter has been long known as one of the most popular social media application in global scale. From ordinary person to celebrity/public figure, from the small-scale organization to government, from Local Corporation to the global one, almost everyone is in Twitter. Twitter even has the power to turn ordinary people in daily world into famous name in Twitterverse. Although Twitter hype in Indonesia seems decline than previous years, but it does not mean that Twitter has been totally left by. We conducted a survey regarding Indonesian Twitter user 2016.
We would like to map how Indonesian Twitter users use their Twitter account in daily life. Their pattern of consumption, kind of information they access, and pattern of information searching becomes our focus of discovery in this survey. Methodologically, up to 2015 the population of Indonesian Twitter user is reaching 20 million users. Using Slovin (1960) formula to measure the sample size, we asked our survey toward 970 respondents. All respondents participated in this survey should have installed Twitter application in their device. Moreover, further details regarding our respondents could be seen in the image below.
Summarizing our overall data, we can simply conclude that Twitter is facing a rough competition with other social media platforms. Most respondents are actively access their account in relatively low frequency. However, Twitter also becomes the medium used for information searching.
First of all, we would like to re-filter our respondents by asking whether they are regular Twitter user or not. Apparently, 62% of our respondents are regular Twitter users who actively access their personal Twitter account. In general, most Indonesian Twitter user spends 6-10 minutes on each time accessing their account. However, their duration of accessing Twitter is quite various. 56% of respondents access their Twitter account about 1-3 times a day. 21% of them access about 4-5 times a day, 12% of them access 6-10 times a day, while the last 11% access more than 10 times a day.
Interesting finding also be found regarding the number of their tweet in a day. Apparently, today Indonesian Twitter user is less likely to post tweet as many as before. Most respondents are tweeting about 1-5 tweets in a day, while 21% of them do not always tweeting every day.
We also find that respondents among group ages are doing different activities while accessing Twitter. Orderly from the most to the least likely to do in Twitter, the 20-25 years old are more likely re-tweet, checking on trending topic, checking on online news portal account, checking on entertainment informational account, and stalking their favourite celebrity/public figure. The 26-30 years old respondents are more likely to tweet, re-tweet, checking on trending topic, checking on online news portal account, checking on informational based account, and favourite any tweets. Different finding also be found among the 36-39 years old respondents who are more likely to tweet, checking on trending topic, re-tweet, checking on online news portal, and put favourites. At last, the 40-45 years old respondents are more likely to checking on trending topic, checking on online news portal, re-tweet, tweeting, voting to any TV program, and replying public figure/celebrities’ tweets. Moreover, referring several accounts mentioned in this finding, the entertainment account refers to any Twitter account that tweets about entertaining and fun messages; while informational based account refers to any Twitter account that tweets about particular issue.
Several facts about Indonesian Twitter user are found also been discovered. According to these facts, it is could be said that Twitter has been transformed not only as a medium to share someone whereabouts and what is in their mind, but also a source of information. Many users are using Twitter to search on any information.
To expand our discussion, we would like to see the motivation of Indonesian Twitter user on using the application. Most respondents consider Twitter to be simpler than other social media platform. Moreover, Twitter also enable anyone to know the opinion of public figure or celebrity who use Twitter as most of them are more likely to tweet their ideas.
At last, we previously found that there is 38% of respondents who installed Twitter in their gadget do not actively access their account. Apparently the proliferation of other social media application becomes a challenge for Twitter. 59% of those who do not actively access Twitter said that other social media applications are more interesting for them so that they leave Twitter. Furthermore, the 24% of them are not actively accessing Twitter any more because their friends are no longer there.
For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.
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