JAKPAT surveyed 3561 respondents from user of JAKPAT Mobile Apps randomly to all age ranges and all provinces in Indonesia to find out Membership Card Ownership and Usage.

Hospital Membership Card

Most respondents owned hospital membership card. Other than hospital card, we compare answers between male and female respondents in our XLS report below:

Q1 (multiple answer) :Choose member card/loyalty card that you have	Total	Gender
		Male	Female
Option 1 : Don’t have a member card	825	581	244
	23.17%	16.32%	6.85%
Option 2 : Gym/Fitness	450	280	170
	12.64%	7.86%	4.77%
Option 3 : Spa	133	39	94
	3.73%	1.10%	2.64%
Option 4 : Saloon	301	59	242
	8.45%	1.66%	6.80%
Option 5 : Hotel	158	106	52
	4.44%	2.98%	1.46%
Option 6 : Cafe/Restaurant	494	212	282
	13.87%	5.95%	7.92%
Option 7 : Minimarket (Indomaret/Alfamart)	1054	520	534
	29.60%	14.60%	15.00%
Option 8 : Supermarket (Carrefour,Giant,dll)	899	381	518
	25.25%	10.70%	14.55%
Option 9 : Hospital/ Doctor	1226	545	681
	34.43%	15.30%	19.12%
Option 10 : Skincare (Natasha, LBC, dll)	438	76	362
	12.30%	2.13%	10.17%
Option 11 : Amusement Park (Dufan, dll)	447	212	235
	12.55%	5.95%	6.60%
Option 12 : Department Store ( Centro, Matahari,dll)	1077	407	670
	30.24%	11.43%	18.81%
Option 13 : Golf	25	21	4
	0.70%	0.59%	0.11%
Option 14 : Community	649	407	242
	18.23%	11.43%	6.80%
Option 15 : Other	233	105	128
	6.54%	2.95%	3.59%

Some interesting facts :

1. More female respondents owned membership card compared to male.

2. Male respondents are more interested to own gym, community, and minimarket membership card.

3. Female respondents stated that other than hospital membership card they also own shopping and beauty related membership card but less on gym and community than male respondents.

Usage Frequency

We asked what kind of member card which they use routinely every week and routinely every month. We found that respondents rarely use their member in regular basis.

Member card attractiveness

Translated:

1. Get discount when purchase (48,68%)
2. Collecting point to get exchange by gift (25,51%)
3. Get a premium facility (13,27%)
4. Other option (9,61%)
5. Get lottery (2,92%)

From graph above, we can see that almost half of respondents agreed that they have member card to get a discount. Meanwhile, only few respondent’s want to get lottery. We can simply conclude that lottery isn’t something that respondent craved of being member card ownership.

For more detail report you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.

Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev - Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.