2014 is a year when the aviation industry experienced some bad events. Statistically, travel by air is still the safest transportation. But do you think the wide media coverage both nationally and globally on those events will change market perception on airplane safety in Indonesia?
JAKPAT surveyed 200 respondents that use JAKPAT Mobile Apps which have been travelling by plane in the past year. This survey is conducted to investigate how people in Indonesia perceive about airplane safety after the events. Survey is conducted within JAKPAT Dashboard in January 2nd, 2015 for 4 Hours.
On Board Frequency Per Month in Past Year
91% of respondents travel by airplane 0-2 times in a month. While 5% travel by airplane 2-5x/month , 3% 5-10x/month , and only 2 from 200 respondents using airplane more than 10 times a month.
Price vs Safety Record vs Airline Brand
We investigate what is the most important factor that affect respondent’s airline ticket purchase. In overall, most important factor is price. And safety record come second. But this fact is also supported by the fact that 91% respondent that participated in a survey is on board only 0-2 times a month though they have been travelling by plane.
If we dig deeper, by comparing options in each different monthly spending segment. For those respondent who has spending level above USD 301 per month although price is still no.1 factor in deciding which airplane ticket to buy ( 45%) but the percentage of respondent that considering safety records (24%) and airline brand (24%) is slightly higher than respondents with lower spending level. Respondents with lower spending level considering safety record (22%) and airline brand (12%) of an airline less likely when purchasing an airplane ticket, and the price factor is significantly higher (56%).
These facts also can show us in which the market still have strong confident on airplane safety. Bad events do not affect market to be significantly price sensitive though of course safety concern would increase.
News Impact on Purchase Intention
We asked whether the coverage news related to 2014 airplane’s bad events will impact respondent’s intention to choose what kinds of transportation mode they’ll use to travel.
60.64% says no. That fact also supports high confidence of the market toward airplane safety.
38% Believe, 60% Doubts it but remain to use airplane
As many as 60% of respondents start to doubt the safety of air transportation but remain to use it. 38% of respondents believe that air transport still being the safest transportation. And only 2% felt bit scared by the news lately and will avoid to use air transport from now on.
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Although bad events reported widely by the news both nationally and globally, from the survey above we might conclude that market still have relatively strong confidence toward airplane as the safest transportation mode. Though 60% doubts it, but then those 60% plus 38% of respondents will remain to use the air transportation.
And with the fact that price is still proven to be most significant factor in purchase intention across all levels of monthly spending, we might also conclude that the confidence level toward air transportation is still high.
If you want to download the report please click download XLS report below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.
Click the icon to download XLS report
Interested to do the same survey? Register with JAKPAT now and create a survey from your dashboard and send it to our 20,000+ mobile respondents.
External Source:
http://www.businessinsider.com/flying-is-still-the-safest-way-to-travel-2013-7?IR=T&op=1