Electric household appliances have been around the market for as long as we live. Instead of going down, the growth of the technology seems to grow higher and faster. That indicates how we can hardly live without the technology of electric household appliances. Therefore we conducted a survey specializing in finding out the appliances that are owned and used by our respondents, the top preferred brands, the considerations prior to the purchases, and some other relevant aspects. We asked as many as 1020 respondents of all ages and genders, although most of the respondents are in the age range of 20-25.
First of all we asked with whom the respondents lived. The question was set to be asked first because we wanted to make sure how the later answers that were going to be delivered in the questionnaire were going to be affected by with whom they lived. Most of the respondents (52,94%) admitted that they live with either their parents or relative. 37,65% admitted to living on their own either in a house or in a rented room. This may be affecting their purchase habit on electronic household appliances.
We asked our respondents about which of these household appliances they have and use. We found that the top 5 out of 18 proposed appliances are, in descending order, an iron (78,33%), an electric fan (75,20%), a rice cooker (70,10%), a refrigerator (67,16%), and a plasma TV (53,24%). That finding might show how important those appliances are in our respondents’ life. And interestingly those appliances fall into different categories, functionality wise. An iron is useful for the laundry. An electric fan is useful for self-comfort. A rice cooker is useful for eating. A refrigerator is useful for keeping food fresh. A plasma TV is useful for entertainment. Beyond the top 5 mentioned above, the rest of the appliances include a washing machine (49,71%), a blender (49,51%), a tube TV (40,69%), an audio-video player (38,33%), an electric drinking water dispenser (32,35%), a mixer (26,37%), a water heater (10,20%), a vacuum cleaner (9,90%), a microwave (8,53%), an oven (8,14%), an air cooler (6,18%), and lastly an electric kettle (3,24%). From that data in such an order we can assume the level of importance of both the usage and the possession, from being very important to being optionally necessary.
Now, let us spill up to 3 brands that sit on the top from each different category of household appliance.
First category is plasma TV. The top 3 brands belong to LG (voted by 29,10%), Samsung (voted by 25,41%), and Sharp (voted by 11,97%).
Next category is tube TV, and here are the top 3 brands: Sharp (voted by 22,65%), LG (voted by 19,04%), and Panasonic (voted by 13,01%). It is quite interesting how different technology yet the same category –one being digital and one being analog- can affect our respondents’ preference. Even Panasonic was not in the top 3 for plasma TV choice of brand.
As for the category of refrigerator, Sharp sits on the top as voted by 29,78%, LG on the second (voted by 21,46%) and lastly Panasonic on the third (voted by 13,14%).
Next is of audio-video player. Polytron sits on the top as voted by 22,51% of the respondents. Samsung being number 2 was voted by 18,41% of the respondents. Lastly, LG being number 3 in the order was voted by 14,07% of the respondents.
The next category is rice cooker. The top 3 brands include Miyako (voted by 43,08%), Cosmos (voted by 32,73%), and Yong Ma (voted by 16,50%).
Next category is washing machine, and the top 3 brands according to the vote from our respondents are Sharp (voted by 26,43%), LG (voted by 22,29%), and Samsung (voted by 16,37%).
Our next category is air conditioner. The top 3 brands belong to LG (voted by 33,33%), Panasonic (voted by 22,10%), and Sharp (voted by 21,45%).
This one category may show a different finding. There is only one brand that sits on the top of the ranking. The rest of the votes for other brands fell too little that they would not seem fairly comparable and significant. Therefore we are only showing the top most voted brand for air cooler category and it is Sanyo (voted by 46,03%).
The next category is electric fan. Maspion sits on the top (voted by 41,72%). Miyako sits on the second place (voted by 19,30%), while Cosmos sits on number 3 (voted by 17,60%).
Next one is vacuum cleaner. The top 3 brands are Philips (voted by 18,81%), Denpoo (voted by 17,82%), and Electrolux (voted by 17,82%).
Now is the category of blender, and the top 3 brands are Philips (voted by 43,76%), Miyako (voted by 20,79%), and Panasonic (voted by 18,61%).
As for the category of iron, the top 3 brands include Philips (voted by 42,43%), Maspion (voted by 32,66%), and Panasonic (voted by 13,77%).
The next category is microwave. The number one brand is Panasonic as voted by 29,89% of the respondents. Sharp sits on number two and was voted by 21,84%. Lastly, Philips on number three was voted by 21,84% of the respondents.
Next category is food mixer. The top 3 brands include Philips (voted by 43,87%), Maspion (voted by 18,96%) and Miyako (voted by 18,59%).
Now is of the category of electric drinking water dispenser. The top 3 brands are Miyako (voted by 47,27%), Sanken (voted by 24,85%) and lastly Cosmos (voted by 18,18%).
As for the electric oven category the top 3 brands are Cosmos (voted by 26,51%), Philips (voted by 25,30%), and Sharp (voted by 21,69%).
Another category that could not have more than one top brand in it is electric kettle. Philips was voted by 42,42% of the respondents and that makes the brand sit on the top in the ranking.
Last category is water heater. Electrolux sits on the top (voted by 25%). Sanyo on number two was voted by 24,04%. Modena on number three was voted by 15,38% of the respondents.
We then wanted to know what appliances that the respondents personally chose and purchased based on their preference. The top 10 appliances are electric fan (45,49%), plasma TV (36,86%), iron (35,69%), refrigerator (29,71%), rice cooker (29,12%), washing machine (23,63%), blender (22,65%), audio-video player (20,98%), tubeTV (17,94%), and air conditioner (13,33%). This data shows that even though in the beginning of this blog post we delivered information about the fact that most of our respondents live with their parents, they admitted to purchasing the previously mentioned top 10 appliances on their own. There must be personal preferences involved in the process of the purchases.
Speaking of process of purchase, after knowing what appliances our respondents personally chose and purchased, we wanted to know their considerations or reasons of the purchase. We listed top 5 considerations or reasons of purchase, and they are product quality (79,61%), price (74,80%), watt usage (34,90%), model or design (34,31%), and famous or well-known brand (20,29%). It is good to know that price comes after the quality of the product.
In case of replacing an old product with a new one, we asked our respondents why and what they tend to do when it comes to purchasing a new replacement product. The number one reason for a new purchase is because the product no longer operates properly, as claimed by 89,61% of our respondents.
In addition to that said above, we found top three habits of what our respondents tend to do when it comes to replacing an old product with a new one, and they include selling it to a place that collects old/used products (voted by 25,20%), keeping the product to themselves (voted by 24,31%), and handing it over to someone else for free (voted by 21,86%).
For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.
You can also download PDF here:
or Get A Sales Quote by filling this form or Call to +622745015293
