Each generation prioritizes different things for Ramadan 2023. However, they still allocate funds for zakat. Apart from that, big spending is also dominated by needs in the holy month, like Ramadan shopping and Ramadan food shopping. Of course, one of the sources is the religious holiday allowance (THR). In addition, many Ramadan edition advertisements (ads) […]
The 11th track trend will present media monitoring carried out by JAKPAT during Ramadhan 2019, from the first week to the fourth week. This report covers topics on social media and Youtube, as well as Indonesian TV shows. In addition, we also capture the trend of new platforms, such as podcasts and video streaming. For […]
TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For instant noodle (cup) product category, JAKPAT involved 3 advertisements from Pop Mie, Mie Sedaap Cup, Mie Gelas. These brands have been chosen based […]
TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For instant noodle (bag) product category, JAKPAT involved 3 advertisements from Indomie, Mie Sedaap, and Sarimi. These brands have been chosen based on TOP BRAND […]
The Trend-Track study is initiated to capture current trend that happens on media that is consumed by netizen on biweekly then weekly basis. We started this Trend-Track study in the second week of March 2018. Hopefully, we can continue to feed you with media trend on more real-time and regular basis. Research method: 2.193 respondents […]
Recently, JAKPAT tried to do a simulation of a time series survey. We took a survey regarding state owned company (Badan Usaha Milik Negara). This survey had been run for 4 days Buy inflatable water slide Canada to our 50 respondents and asked same questions every day. We wanted to know how respondents would recommend […]
As mentioned in our last article about retail tracking here. We would like to share the result of our first day tracking as seen below. Here are the summary: Retail Tracking Daily Report Day1 from JAKPATAPP Detail PDF Report Retail Tracking Detail Day 01 from JAKPATAPP For more detail you can download XLS report at […]
Retail measurement has been done within many methods and technology especially in recent years. Ranged from survey, mobile diaries, to RFID tech. Retail measurement is used to define retail shopping behavior trend of the market. Now it’s not only measuring items shopped and spending but also consumer movement in-store to measure the effectiveness of store […]