Superindo VS Giant_624

Grocery Shopping Survey Series: Superindo VS Giant – JAKPAT Survey Report

People in big cities nowadays are provided with many choices regarding to the place where they can go for grocery shopping. One of those places is supermarket, that opens from morning until night, which makes people possible to do their grocery shopping not only before but also after their working hours. Moreover, the supermarket is located outside a shopping mall that makes it more convenient for the customers to do grocery shopping. Superindo and Giant are two supermarket chains that we can find in big cities in Indonesia. Regarding to that matter, recently Jakpat has conducted a survey series in order to see the customers review towards Superindo and Giant. This survey is conducted to 2676 respondents who go for grocery shopping in Superindo only, Giant only, and both Superindo and Giant. Apparently, Giant has more loyal customers than Superindo and also has a better review from the customers of both Giant and Superindo. The excellence of Giant is mainly in the good customer services and the discount program offered. You can find out more information in our full data reports. Here is a list of the highlighted information:

  • The Quality of the Products
  • The Completeness of the Products
  • The Benefits of Shopping
  • The Convenience of Shopping

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For more detailed data, please download the PDF file down below.

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