TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include:
- Ads awareness
- Purchase Intention
- Overall liking
For cosmetics product category, JAKPAT involved 3 advertisements from Maybelline, Pixy, Wardah. These brands have been chosen based on TOP BRAND 2018 *
For more detailed data, please download the PDF file down below.
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