In choosing a motorcycle, apart from functional aspects, consumers also consider the image of a brand, both emotional and rational. Brand image is quite important in deciding to buy a two-wheeled vehicle. In this report, Jakpat will describe the perspectives of respondents regarding several aspects of motorcycle brand image in Indonesia.

These results are based on a survey conducted 17th-23rd of November 2023.

Key research points:

• Motorcycle sales in Indonesia
• Brands of motorcycles used
• Motorcycle brand images in Indonesia

Here are some previews of the report:

Complete Report Can Be Downloaded Below

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