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Consumer Behaviour of 2024 Ramadan & Eid

Consumer Behavior in 2024 Ramadan Increases from Last Year

Ramadan spending is usually higher than other months. Generally, the funds allocated are mostly spent on matters related to the need to celebrate the victory day.

Jakpat surveyed to find out how consumers behave in 2024 Ramadan. The report, which involved 1117 Muslim respondents, shows what activities and expenses in the holy month, ranging from shopping, eating (suhoor & iftar), to going home. In general, 42% of respondents admitted that their expenses this year are bigger than Ramadan 2023.

Four out of 5 people gave zakat/infaq/sadaqah in Ramadan this year. Other expenses were for Ramadan shopping, both food (79%) and needs related to the moment (71%). One out of 3 people admitted to spending money on going home.

When it comes to Ramadan shopping, 92% of respondents bought clothes. Many also purchased fashion accessories (59%) and footwear (54%). As many as 56% of women bought makeup/skincare and 1 in 4 men bought home décor.

By age group, 49% of Gen Z bought makeup/skincare. While Millennials prefer clothing accessories (63%) and Gen X buys footwear (57%). Overall, 6 out of 10 respondents shopped Ramadan online.

“From this survey, we can see that people’s shopping behavior during Ramadan is influenced by age groups. Generation Z, for example, has a higher interest in makeup and skincare products than the previous generation. This shows a difference in the preferences of the younger generation who focus more on appearance. However, in general, the purchase of fashion products before Eid al-Fitr is still a consumer favorite, especially with the current trend of family sarimbit clothes, “said Research Lead of Jakpat, Farida Hasna.

 

Socializing in Ramadan

As many as 36% of respondents gave 2024 Ramadan hampers. Most of the contents are food, such as pastries (68%), packaged food/drinks (57%), to basic necessities (42%). They give it to the closest people, such as family, friends, and neighbors. Regarding the budget, 42% of these buyers budgeted IDR 100-250 thousand for one hamper.

“Indonesian people still uphold the tradition of sharing delivery during Ramadan, as a form of friendship. Our research shows that various types of food and drinks are still the most popular contents of hampers, such as pastries, ready-made foods, or groceries. In addition, worship equipment and Muslim clothing are also often used as delivery during Ramadan. Usually, the hampers are distributed in the weeks before Eid al-Fitr,” said Hasna.

Another social activity that is also carried out in Ramadan is breaking the fast together. As many as 51% of those who came to the activity claimed to attend 2-4 iftar events. They came to iftar events attended by family (59%), close friends (49%), and school/college friends (38%).

 

Homecoming/Vacation

As many as 68% of respondents who work outside hometowns went mudik in 2024 Ramadan. Bandung City, Bogor Regency, and Garut Regency are the most homecoming destinations. A total of 56% of respondents said they went to their hometown in the fourth week of Ramadan. Then, the vehicles used for homecoming are dominated by private property, namely motorcycles (34%) and cars (27%).

In addition to going home, some respondents vacation during 2024 Ramadan with a percentage of 6%. Three favorite destinations are Bandung Regency, Sukabumi Regency, and Malang City. Six out of 10 people intend to take a vacation after Eid al-Fitr.

 

Get the details on our report here.

Banner - Consumer Behaviour of 2024 Ramadan & Eid

Consumer Behavior of 2024 Ramadan & Eid

In this political year, as we navigate diverse ideologies and societal complexities, the arrival of Ramadan provides a unique opportunity to emphasize our shared values Apparently, spending for Ramadan and Eid this year is more than last year. Much of the funds allocated for this moment are spent on matters related to personal needs.

Jakpat surveyed 1117 Moslem respondents in Indonesia to capture their consumer behavior regarding budgets, shopping, hampers, preparing food for suhoor and iftar, iftar gatherings, as well as their homecoming or mudik activity.

These results are based on a survey conducted 14-15th of April 2024.

Key research points:

To describe respondents’ behavior during 2024 Ramadan related to:

  • Expenses (shopping & hampers)
  • Food preparation for suhoor & iftar (include online delivery)
  • Iftar gathering
  • Mudik/holiday
  • Media habit

Here are some previews of the report:

1 Consumer Behavior of 2024 Ramadan & Eid - 2024 Jakpat Special Report

2 Consumer Behavior of 2024 Ramadan & Eid - 2024 Jakpat Special Report3 Consumer Behavior of 2024 Ramadan & Eid - 2024 Jakpat Special Report

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

banner Sports Events Participants Preparation & Budgeting

Sports Accessories Trends: 1 in 3 People Have a Smartwatch

The transition of the Covid-19 pandemic status to endemic has also affected the rise of sports events in 2023. People are starting to actively participate in sports activities again.

Jakpat conducted a survey to find out the behavior and habits of sports event connoisseurs, especially participants. The report, which involved 2103 respondents, focused on preparation and budgeting when participating in sporting events.

As many as 76% of respondents said they enjoyed watching sports events. Some liked to come directly to the location of the match with a percentage of 42%. Meanwhile, 22% of people claimed to have been participants in sports events.

In general, almost half of respondents participated in 2-3 sports events in the last 6 months. Four out of 10 people admitted to participating in badminton events in the last half year. Other sports that was also quite popular are futsal (36%) and football (34%). In terms of gender, 1 out of 2 women played badminton.

“Our interesting findings also suggest that hype about Gen Z’s concern for mental health is also reflected in their lifestyle choices, including exercise. Exercise is not only maintaining physical health, but also improving mental health, “said Jakpat Research Lead, Farida Hasna.

There are various kinds of preparation before participating in sports events. Mental (88%) and physical (82%) preparation were the two main focuses of respondents. Speaking of gender, women (88%) tend to be more excited about preparing what to wear than men (57%).

 

Sports event participation budget

As many as 41% of respondents admitted to allocating special funds to participate in sports events. The rest said that they do not allocate these costs but have a reserve fund (47%) meanwhile some had to divert funds from other needs if they want to participate in sports events (14%). As many as 38% of respondents gave a registration fee budget below IDR 250 thousand for one sports event.

 

Accessories for participating in sports events

A few use sports accessories that support participation in sports events. As many as 71% of respondents admitted to owning a tumbler, meaning they brought their drink. Then, 54% of sports event participants have knee pads and 47% have sports waist bags. One in 3 people own a smartwatch.

More than 85% of respondents allocated funds below IDR 350 thousand each to buy tumblers and sports caps. Meanwhile, 1 out of 3 people buy earphones for IDR 250-500 thousand to support them in sports events.

“Not only for health, but sporting events are also now a means of socializing and hanging out. Not surprisingly, consumers are now ready to spend money to improve appearance while exercising, such as buying sportswear and wearable gadgets,” said Hasna.

 

Get the details on our report here.

Sports Events: Participant’s Preparation & Budgeting - 2024 Jakpat Survey Report

Sports Events: Participant’s Preparation & Budgeting

There are lots of ways to have fun with sports. Being active can make you healthier, less stressed, and better at sleeping and enduring activities. In this report, Jakpat will describe participant’s preparation and budgeting in joining sports events.

These results are based on a survey conducted 16th-23rd of January 2024.

Key research points:

  • To find out preparations for participating in sports events
  • To find out other needs for participating in sports events
  • To find out budgeting for participating in sports events

Here are some previews of the report:

1 Sports Events Participants Preparation  Budgeting - 2024 Jakpat Survey Report

2 Sports Events Participants Preparation  Budgeting - 2024 Jakpat Survey Report

3 Sports Events Participants Preparation  Budgeting - 2024 Jakpat Survey Report

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Indonesia Consumer on Coffee - 2023 Jakpat Survey Report

Become Lifestyle, How is Coffee Drinking Habits Across Different Generations?

Drinking coffee has become a lifestyle nowadays. This culture is even said to be increasingly popular among the younger generation. Jakpat conducted a survey to find out people’s habits in coffee consumption today.

The report involving 1008 respondents discusses various matters related to coffee, such as coffee drinking time, spending on one drink of coffee, and type to brand of coffee drinks consumed.

The survey results show that 45% of people consume coffee every day, either once or several times. In more detail, 66% of Gen Z admit to drinking coffee every day, while 55% of Millennials only occasionally. Then, 37% of Gen X revealed they drink coffee 2-3 times a day. When it comes to timing, most people prefer to sip coffee in the late afternoon (37%) or after breakfast (34%).

As many as 58% of respondents admitted that they like to drink instant milk coffee or instant coffee mix. Other products that are also loved are instant black coffee (42%) and iced milk coffee made by cafes (34%). Gen Z tends to consume iced milk coffee, both from cafes (47%) and convenience stores (44%). Meanwhile, the older generation prefers instant black coffee with the percentage of Gen X at 48% and Millennials at 46%.

 

Coffee drinking and lifestyle

Drinking coffee is not just about quenching thirst. As many as 45% of respondents from all generations admitted to drinking coffee to hang out and socialize with friends, and some to focus on work (37%).

The average cost incurred for a cup of coffee is IDR 13 thousand. Gen Z spends more than the other two generations. On the one hand, the youngest generation is also looking for promotions to get cheaper coffee drink prices so it’s okay to change brands (27%). Meanwhile, 3 out of 10 Gen X always buy the same brand of coffee drink.

When asked where to know the brands of coffee drinks commonly consumed, almost 20% of respondents answered Instagram. In addition, 12% claimed to know it from online booking applications.

 

Get the details on our report here.

banner coffee report 2023

Indonesia Consumer on Coffee

Indonesia is one of the largest coffee producers and exporters, but domestic coffee consumption has historically been low due to a preference for tea. However recently the culture of coffee consumption has been trending amongst the younger generation.

In this report, Jakpat surveyed 1008 respondents to capture the recent habits and consumption of coffee across 3 generations of consumers.

These results are based on a survey conducted on the 26th of May 2023.

Key research points

  • Coffee drinking habit
  • Budget & brand usage
  • Attitude
  • Marketing channel

Here are some previews of the report:

Table of Contents

Coffee type

Brand product

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Consumer Behavior Following Boycott Issue 1

Consumer Behavior Following Boycott Issue

The conflict between Palestine and Israel has caused the global boycott issue to grow in the last three months. The movement is boycotting products from brands suspected of supporting and being affiliated with Israel.

In this report, Jakpat surveyed 1285 respondents to conduct their consumption or use of products and alternative brand choices in different categories after the boycott issue.

These results are based on a survey conducted on 19-20th of February 2024.

Key research points:

  • Fast food consumption
  • Fashion usage
  • Food & beverage consumption
  • Makeup & personal care usage

Here are some previews of the report:

2

9

11

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

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Welcoming 2024 Ramadan: from Shopping to Homecoming Plans

Ramadan has arrived. The political year gives its nuances to the preparation for the holy month this time. The five-year agenda may have an impact on people’s current budgets and expenditures.

Jakpat conducted a survey to find out plans for Ramadan 2024. The report, which involved 1668 Muslim respondents, showed expenses for the holy month, preparations for making food for suhoor and iftar, to homecoming plans.

As many as 84% of respondents admitted that they would give alms/zakat/infaq in Ramadan 2024. Other expenses are for iftar gatherings (77%), as well as Ramadan shopping for food (73%) and other necessities (72%). Meanwhile, 2 out of 5 people prepare funds for homecoming.

When it comes to Ramadan shopping, 92% of respondents plan to buy clothes. Worship equipment (65%) and footwear such as sandals or shoes (57%) are also in demand. Women are more likely to want to buy fashion accessories (64%) and makeup/skincare (50%), while 1 in 5 men plan to buy gadgets or electronics.

By age group, the percentage of Gen Z who plan to buy makeup/skincare (46%) is much higher than the two generations above. While Millennials are more interested in buying home décor (31%).

In general, as many as 70% of respondents like to shop Ramadan online. However, some items prefer to be purchased directly (in-store), namely home furniture (88%), home décor (79%), and electronic goods (75%).

“Although some basic commodities have increased in recent weeks, it turns out that the enthusiasm of the Indonesian people to welcome Ramadan and Eid al-Fitr has not subsided. This is evidenced by the increase in spending plans in 2024, compared to 2023,” said Research Lead of Jakpat, Farida Hasna.

 

Socializing in Ramadan

Most respondents plan to give food as Ramadan hampers, such as cookies (73%), packaged snacks/drinks (63%), to groceries (52%). They intend to give it to the closest people, such as family, friends, and neighbors. Regarding the budget, on average they budget Rp100-250 thousand for one hamper.

Another social activity that is also quite popular in Ramadan is the iftar gathering. Seven in 10 people said they were interested in coming to that moment during this year’s holy month, especially for Gen X (73%). They look forward to iftar attended by family (76%), close friends (71%), and school/college friends (47%).

 

Homecoming/vacation plans

As many as 76% of respondents who traveled, planned to go home in Ramadan this year. Bandung City, Padang City, and Yogyakarta City are the most homecoming destinations. As many as 47% of respondents who go home will go to their hometowns in the fourth week of Ramadan. Then, the vehicles used for homecoming are mostly dominated by private property, namely cars and motorcycles with a percentage of 32% each.

In addition to going home, some respondents plan to vacation during Ramadan 2024 with a percentage of 11%. Not much different from homecoming, the most vacation destinations are Bandung City (16%), Yogyakarta City (14%), and Malang City (10%). Six out of 10 people intend to take a vacation after Eidal-Fitr.

“Homecoming is not only synonymous with returning home but also vacation in the destination city. This can be seen from the similarity in the pattern of homecoming destination cities and tourist destination cities during Eid al-Fitr, the majority of which go to the Bandung and Yogyakarta areas,” said Hasna.

 

Get the details on our report here.

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Welcoming 2024 Ramadan & Eid

In this political year, as we navigate diverse ideologies and societal complexities, the arrival of Ramadan provides a unique opportunity to emphasize our shared values. This five-year agenda might affect people’s budgets or spending for the moment. Thus, it is essential to understand consumers’ behavior and plans during Ramadan and Eid this year.

Jakpat surveyed 1668 Moslem respondents in Indonesia to capture their plans regarding budget, shopping, hampers, preparing food for suhoor and iftar, iftar gathering, as well as their plan for homecoming or mudik.

These results are based on a survey conducted 7-12th of February 2024.

Key research points:

To describe respondents’ plans for 2024 Ramadan related to:

  • Expenses (shopping & hampers)
  • Food preparation for suhoor & iftar (including online delivery)
  • Iftar gathering
  • Mudik/holiday

Here are some previews of the report:

1 Table of Contents - Welcoming Ramadan 2024

2 Expenses - Welcoming Ramadan 2024 (1)

3 Shopping List - Welcoming Ramadan 2024

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

banner blog - rilis

Sports Events Trends: from the POV of the Audience and the Participants

There are various ways to enjoy sports. Those who watch feel entertained, while those who participate also get other benefits, such as a healthier body, reducing stress, and increasing endurance and sleep quality. On the other hand, the transition of the Covid-19 pandemic status to endemic will also affect the rise of sports events in 2023.

Jakpat conducted a survey to find out the behavior and habits of sports events enjoyers, either as spectators or participants. The report involving 2103 respondents shows favorable sports events, reasons for participating in sports events, and plans to participate in sports events this year.

In general, most people enjoy watching sports events, either online, by watching on TV or streaming, or by coming directly to the location of the match. Meanwhile, 22% of people claim to have been participants in sports events.

In detail, both Gen Z and Millennials love to watch sports events online. While the percentage of men who have participated in sports games is twice as much as women.

Football is the most watched sport (75%), both in person and online, followed by badminton (66%) and volleyball (45%). Based on gender, women prefer to watch badminton rather than football. Their interest is also higher in basketball, while men are more enthusiastic about futsal.

On the other hand, those who have been participants tend to participate in badminton and football events with a percentage of 42% each, followed by futsal and running. The most popular sports events for men are football and futsal with a percentage of around 50% each. While women tend to be interested in participating in running and volleyball events.

Seeing the interest in sports events, Aska Primardi as Head of Research Jakpat revealed that the largest allocation of household expenditures in Indonesia is no longer on food and drink needs, but on entertainment needs to fill free time.

“The form of entertainment here is not only limited to art entertainment but also includes entertainment in the field of sports. In line with these facts, from the results of this research we find that public participation in the field of sports is not limited to spectators, but also as participants/players of the sports event,” he explained.

In addition, Aska also highlighted the sports that are most in demand by the public, both as audience and participants, namely badminton and football.

“Both sports have their segments, for example, the majority of football participants are from the middle-lower segment, while badminton participants are mostly from the middle-upper segment. The high interest in sports activities is what then becomes the basis for many companies competing to sponsor these sports events,” he said.

 

Participation in sports events

As many as 49% of respondents who have been participants admitted to participating in 2-3 sports events in the last six months. One in 4 people participated in a badminton match. Specifically, 1 in 2 women participated in badminton matches in the past half year. Meanwhile, 4 out of 10 men participated in futsal or football in the same period.

One in 10 people has participated in a sports event in the “lomba 17-an” that is held to commemorate Independence Day. In addition, 6% of respondents participated in the Maybank Bali Marathon 2023 and 3% participated in the Bupati Cup 2023, a regional competition consisting of several categories such as football, badminton, and futsal.

Half of the respondents also said they were interested and planning to participate in sports events in 2024. Some of the events they are eyeing are Pocari Sweat Run Indonesia 2024, Bupati Cup 2024, and East Java Interschool Football Tournament 2024.

 

Get the details on our report here.