Tag Archives: marketresearch

Hijab Shampoo  624x244

JAKPAT TVC Review Ramadhan 2019 Edition: Hijab Shampoo

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include:

  • Ad awareness
  • Purchase Intention
  • Overall Liking
  • Uniqueness
  • Believability
  • Relevancy

For the HIJAB SHAMPOO category, JAKPAT involves 5 ads from Rejoice, Sariayu Hijab, Emeron Hijab, Sunsilk Hijab, and Pantene.

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 For more detailed data, please download the PDF file down below.

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Instant Noodle 624x244

JAKPAT Brand Health Tracking (Q1 of 2019) – Instant Noodle

Brand Health Tracking is a study conducted by JAKPAT for mapping instant noodle brand conditions in the Indonesian market  with several aspects include :
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation

Some instant noodle brands appear in our findings, namely Indomie, Mie Sedaap, Supermi, Sarimi, Mie Gaga, Samyang, etc.

JAKPAT also conducted Brand Health Tracking (BHT) studies on several other product categories:

1. Ready-to-drink (RTD) Tea
2. Chips
3. Digital Payment
4. Cookies
5. Ready-to-drink (RTD) Juice
6. Crackers
7. RTD Coffee
8. Wafer
etc

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 For more detailed data, please download the PDF file down below.

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JAKPAT TVC Review Ramadhan 2019 Edition: E-commerce

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include:

  • Ad awareness
  • Purchase Intention
  • Overall Liking
  • Uniqueness
  • Believability
  • Relevancy

For the e-commerce category, JAKPAT involves 7 ads from SHOPEE, TOKOPEDIA, LAZADA, BUKALAPAK, SORABEL, BLIBLI, and ZILINGO.

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 For more detailed data, please download the PDF file down below.

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TrendTrack-8-624

JAKPAT Trend Track #8 ( 1st Week of Ramadan 2019) – Survey Report

The Trend-Track study by JAKPAT special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019.

This first week of 2019 Ramadan shows that national tv is no longer the main media that is accessed during suhoor and fast-breaking, Youtube offers a variety of alternative content. In addition, although it hasn’t shown prominent number of users, new media such as podcasts and video streaming services such as Netflix, HooQ, iFlix, and Viu also provide other alternatives to internet users.

In this Ramadan edition of the Trend Track survey, the main focus is on media consumption at suhoor and fast-breaking.

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 For more detailed data, please download the PDF file down below.

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TrendTrack-7 624

JAKPAT Trend Track #7 2019 – Survey Report

The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis.  In the second week of April 2019, the Indonesian elections held on April 17th, 2019 became the main topic in almost all media, both conventional media such as national TV and internet-based media, such as social media and Youtube. In addition, topics from the entertainment industry, The Avenger: End Game and Game of Thrones S8 also entered the top topic of the week

Key areas: Indonesian (national) TV programs, international TV programs (including online streaming platform such as Netflix, HooQ, iFlix, Viu, etc), Youtube, social media, and online news.

Research details:

  • 1,004 JAKPAT respondents involved
  • Data collecting was done on April 13th – 19th, 2019
  • The margin of error: Below 3%
  • Proportioned by Indonesian internet population

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You can download some free parts of the report on a link below:

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Or if you want to purchase the full report you can click below:

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JAKPAT Brand Health Tracking (Q1 of 2019) – Chips

Brand Health Tracking is a study conducted by JAKPAT for mapping chips (snacks) brand conditions in the Indonesian market  with several aspects include :
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation

Some chips (snacks) brands appear in our findings, namely Chitato, Lays, Prigles, Qtela, Happy Tos, Potabee, etc.

JAKPAT also conducted Brand Health Tracking (BHT) studies on several other product categories:

1. Ready-to-drink (RTD) Tea
2. Instant Noodle
3. Digital Payment
4. Cookies
5. Ready-to-drink (RTD) Juice
6. Crackers
7. RTD Coffee
8. Wafer
etc

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 For more detailed data, please download the PDF file down below.

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2. BHT19 RTD Tea 624x244

JAKPAT Brand Health Tracking (Q1 of 2019) – RTD Tea

Brand Health Tracking is a study conducted by JAKPAT for mapping ready-to-drink (RTD) tea brand conditions in the Indonesian market  with several aspects include :
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation

Some Indonesian RTD tea brands appear in our findings, namely Teh Botol Sosro, Teh Gelas, Teh Pucuk Harum, Teh Kotak, Teh Javana, Frestea.

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 For more detailed data, please download the PDF file down below.

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