Tag Archives: marketresearch

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Here’s the Perception of Indonesian Millennials About Investment – JAKPAT Survey Report

Nowadays, there are lots of ways for people to invest in. Due to technology development and its various ways, millennials are starting to aware of the investment.

The increase in fraud investment cases marks the awareness of   Indonesians towards investment.

Through this research, JAKPAT tries to understand respondents’ perspectives towards investment, types of investors, as well as fraud cases that might affect their decision in investing.

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Trend of Qurban Eid Adha 2020 – JAKPAT Survey Report

This year’s Eid al-Adha (Day of Sacrifice) is celebrated differently from previous years in the middle of a pandemic that limits outside activities. The process of Qurban purchasing & its distribution is changed to the new habit due to the government protocol towards COVID-19.

In this survey, Jakpatwant to find out how people think about Qurban in the midst of the COVID 19 pandemic, including its distribution, and the reasons why people choose certain payment/distribution methods. It’s also aimed to find out whether people want to perform Qurban or not this year.

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Indonesia Social Media Trend 1st Semester of 2020 – JAKPAT Survey Report

Online activities during this pandemic continue to increase, as reported by JAKPAT on COVID-19 special report which states that consumption of online media such as streaming video and social media is increasing. Many people access social media either to spend their spare time or look for the latest information about Covid-19.

To understand social media usage trends in Indonesia within the1st semester of 2020, JAKPAT conducted a survey of 1,701 respondents nationwide, which aimed to determine social media awareness, usage, BUMO (Brand Used Most Often), and value. In addition, we also want to capture user habits on social media.

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Indonesia Digital Wallet Trend 1st Semester of 2020 – JAKPAT Survey Report

The cashless society in Indonesia is increasingly popular as technology literacy increases. According to the 2019 Fintech Daily Social Indonesia Report, the digital wallet or “e-wallet” platform is the most popular financial technology “fintech” category in Indonesia¹. In 2019, the value of electronic money transactions surged sharply by 207% to Rp 145.2 trillion². Whereas, the digital wallet is highly recommended by the government due to the new normal period to avoid physical contact.

Relevant to that matter, JAKPAT has conducted a survey of 1,441 internet users to understand the use of digital wallets in Indonesia. This report will discuss trends of digital wallets in this new era, major players in the industry, and focus on server-based digital wallet payments.

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Indonesia E-commerce Trend 1st Semester of 2020 – JAKPAT Survey Report

Online shopping has become a part of Indonesian consumer life, especially for active internet users. In this pandemic, people tend to be more familiar with online shopping where physical distancing makes the activities of people outside the home limited, online shopping is considered to be a solution to meet needs. In this study, JAKPAT tried to capture the trend of online shopping during the first half of 2020.

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Beauty Influencer – JAKPAT Study of Social Media Influencer Tracking

In this digital era, the existence of social media influencers is increasingly considered. Especially in the beauty industry, people are looking up to them for references. The number of followers or subscribers is a success standard for influencers, which later becomes a mark for brands for their marketing plan in terms of endorsement.

This tracking study of social media influencer aims to find out beauty enthusiasts’ perspective towards the beauty influencers they follow.

 

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People tend to still prefer to attend public events virtually on a new normal instead of physically present by applying the COVID-19 protocol. (1)

New Normal: Life After COVID-19 – JAKPAT Survey Report

COVID-19 pandemic has changed the life of many people. At present, the entire world including Indonesia has entered a “new normal” transition period. The JAKPAT study aims to find out what things have changed from Indonesians’ habit, their perspective towards the “new normal”, and how they view their lives after this pandemic.

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Working From Home (WFH) During COVID-19 Pandemic – JAKPAT Usage & Attitude Study

Recently, Work From Home (WFH) becomes a-must-be followed working method to continue daily work activities since the COVID-19 pandemic has struck out.

There are several issues related to WFH such as readiness/availability of the software and hardware, need to spend more budget for airtime/internet connection cost, and also the readiness of our people to do online working.

Based on these issues, JAKPAT conducted a survey to understanding habit and behavior in WFH activities during the COVID-19 pandemic.

Survey Highlights - WFH

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Jakpat TVC Review (1)

JAKPAT TVC Review Ramadan 2020 Edition

Ramadan is a meaningful month for all Muslims in the world including in Indonesia where the majority of the population is Muslim. However, this time Ramadan feels very different from previous years with the existence of the Covid-19 pandemic which requires people to stay at home and cannot be free to keep in touch with others the way Ramadan should be. Adverts that are usually shown during Ramadan must also adjust to the current situation by adding messages related to COVID-19. Hence, JAKPAT conducted research on respondents’ assessment of TVC from several products that have special TVC made for Ramadan edition.

The assessed aspects include Ad awareness, Purchase Intention, Overall Liking, Uniqueness, Believability, Relevancy.

There are a total of 33 advertisements involved in this survey. Ranging from food/beverage product category to the e-commerce category.

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Ramadan & Eid 2020 in Indonesia (2)

Ramadan & Eid 2020 – JAKPAT Survey Report

Ramadan and Eid al-Fitr are very meaningful moments for Indonesians. However, the COVID-19 pandemic made Ramadan and Eid feel different this time. As in previous years, JAKPAT has conducted a survey of 1,500+ mobile users in Indonesia about their experiences of fasting and celebrating Eid amid the pandemic.

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