Tag Archives: beauty

2022 Beauty Trends – JAKPAT Survey Report 2022

The development of beauty industry in Indonesia is quite significant with the presence of local beauty companies, which are dominated by small medium enterprises. This shows that Indonesia has a large and growing market for beauty industry. People, both men and women, are familiar with the use of makeup for daily life and getting aware of the importance of using skincare. Thus, this year JAKPAT is back with Beauty Trends report which presents the survey result on 3131 respondents nationwide. This report will show the usage of makeup and skincare products as well as the top brand used most often for each product. A glimpse of what people think about local beauty brands will also be reported, and a little bonus related to beauty influences of South Korea.

For more detailed data, please download the PDF file down below.

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2021 Beauty Trends – JAKPAT Survey Report

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JAKPAT Beauty Trends Report 2020 showed that the use of cosmetic products during the pandemic has decreased. This year, JAKPAT is trying to conduct a survey again to capture the trends in 2021. Along with the decline in COVID-19 cases in Indonesia and the increase in vaccinations, people’s mobility is slowly returning to normal. In other words, beauty trends will also change from last year.

In this survey, JAKPAT also tried to capture the trend of using skincare for men. Many brands are currently campaigning for the importance of skincare for men. Through this 2021 beauty trend survey, JAKPAT tries to present it for you.

For more detailed data, please download the PDF file down below.

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Ideal Body Images: Perceptions VS Reality – JAKPAT Survey Report

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Appearance is quite important, especially for women. body shape is one of the things that get special attention for many women. Through this study, JAKPAT wanted to know what a good body shape looks like in the eyes of female respondents in Indonesia and how they see their own bodies.

For more detailed data, please download the PDF file down below.

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Beauty Trend 2020 – JAKPAT Survey Report

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In 2020, various industrial sectors in the world are experiencing a crisis due to the COVID-19 pandemic, including the beauty industry. Makeup products, in particular, have reportedly experienced a decrease in purchase due to COVID-19. The regulation of “stay at home“ means that women rarely use makeup. Meanwhile, skincare products have allegedly increased due to the changing beauty trends during the COVID-19 pandemic where people pay more attention to skin health in depth.

To understand this condition, JAKPAT creates a survey of 1.119 female respondents nationwide, aimed to capture respondents’ behavior toward beauty products during the COVID-19 pandemic and their preference toward beauty products, brand, as well as style, also their buying behavior. Moreover, we also provide a map of makeup brands’ ranking for each category based on the actual makeup brand which currently used by the respondents. By understanding this ranking, we can see a clear picture of the competition between local and global makeup brands as it is shown in our respondent’s actual usage.

For more detailed data, please download the PDF file down below.

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Beauty Influencer – JAKPAT Study of Social Media Influencer Tracking

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In this digital era, the existence of social media influencers is increasingly considered. Especially in the beauty industry, people are looking up to them for references. The number of followers or subscribers is a success standard for influencers, which later becomes a mark for brands for their marketing plan in terms of endorsement.

This tracking study of social media influencer aims to find out beauty enthusiasts’ perspective towards the beauty influencers they follow.

For more detailed data, please download the PDF file down below.

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JAKPAT TVC Review Ramadan 2020 Edition

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Ramadan is a meaningful month for all Muslims in the world including in Indonesia where the majority of the population is Muslim. However, this time Ramadan feels very different from previous years with the existence of the Covid-19 pandemic which requires people to stay at home and cannot be free to keep in touch with others the way Ramadan should be. Adverts that are usually shown during Ramadan must also adjust to the current situation by adding messages related to COVID-19. Hence, JAKPAT conducted research on respondents’ assessment of TVC from several products that have special TVC made for Ramadan edition.

The assessed aspects include Ad awareness, Purchase Intention, Overall Liking, Uniqueness, Believability, Relevancy.

There are a total of 33 advertisements involved in this survey. Ranging from food/beverage product category to the e-commerce category.

For more detailed data, please download the PDF file down below.

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Indonesian Makeup Trends in 2019 – JAKPAT Survey Report

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Makeup is a mandatory and unseparated daily necessity that cannot be separated from women’s lives. Along with the evolving makeup trends, beauty brands are competing in innovating their products. In addition, more beauty brands have emerged to answer consumers’ wants and needs for makeup product trends. To understand this condition, JAKPAT creates a survey towards 1.510 female respondents nationwide, aimed to capture respondents’ preference toward makeup product, brand, and style also their buying behavior. Moreover, we also provide a map of makeup brands’ ranking for each category based on the actual makeup brand our respondents are currently wearing. By understanding this ranking, we can see a clear picture of the competition between local and global makeup brands as it is shown in our respondent’s actual usage.

For more detailed data, please download the PDF file down below.

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What’s interesting in Jakarta X Beauty 2019? – JAKPAT Survey Report

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JAKARTA X BEAUTY 2019 is an annual event for beauty enthusiasts, which is held by a well-known beauty media in Indonesia named Female Daily. In line with the beauty trend popularity and its improvement, this event is quite viral among beauty enthusiasts. This event invited several beauty influencers and advisors, as well as many well-known cosmetic brands. That’s the reason why this is a remarkable event.

JAKPAT conducted a survey of 1000 women in several major cities in Indonesia, to find out their awareness of this event and get their insight about this kind of beauty event.

For more detailed data, please download the PDF file down below.

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Almost 50% of respondents don’t know the meaning of PAO (period after opening) symbols on the product – JAKPAT Survey Report

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Most products have expired date, but in makeup products they also have a symbol what so called as PAO or Period After Opening which indicates how long you should stop using the product since the first day you opened the packaging. People might notice the expired date written on makeup products packaging, but they might not know about PAO symbol and what it means. Moreover, even if they aware of it, there is possibility that people still use makeup products exceeding the PAO or even the expired date. Thus, JAKPAT tried to capture the makeup products owned by Indonesian women and to describe the importance of expired date and PAO of their makeup products for them.

For more detailed data, please download the PDF file down below.

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