Tag Archives: indonesianmarket

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JAKPAT TVC Review – Ramadhan 2019 Special Report

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product that has special TVC made for Ramadan edition. The assessed aspects include:

  • Ad awareness
  • Purchase Intention
  • Overall Liking
  • Uniqueness
  • Believability
  • Relevancy

There are total 35 advertisement involved in this survey. Ranging from food/beverage product category till e-commerce category.

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 For more detailed data, please download the PDF file down below.

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Indonesian Eid Exodus ‘Mudik’ 2019 – JAKPAT Special Report

‘Mudik’ is an annual tradition to going back to the hometown to celebrate Eid with family. This year,  in 2019, mudik can be slightly different due to the new trans-Java network of toll road and the new airfare policy which considered to make ticket price more expensive.

JAKPAT conducted survey  about the experience of Indonesian eid exodus and the out of home consumption during the trip.

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 For more detailed data, please download the PDF file down below.

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JAKPAT Trend Track #10 ( 3rd Week of Ramadan 2019) – Survey Report

The Trend-Track study by JAKPAT special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019.

Some events related to the Indonesian presidential election, such as protests at Bawaslu (May 21-23 2019), KPU’s decision, became a major topic on the internet platform in the third week of Ramadhan 2019, such as social media and Youtube.

While the blocking of social media by the Indonesian government some time ago did not seem to deter social media users from accessing it. More than 50% of them claimed to use VPN so they can still access social media.

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 For more detailed data, please download the PDF file down below.

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JAKPAT TVC Review Ramadhan 2019 Edition: Instant Noodle

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include:

  • Ad awareness
  • Purchase Intention
  • Overall Liking
  • Uniqueness
  • Believability
  • Relevancy

For the INSTANT NOODLE category, JAKPAT involves 3 ads from Indomie, Mie Sedaap, and Supermi.

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 For more detailed data, please download the PDF file down below.

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JAKPAT Trend Track #9 ( 2nd Week of Ramadan 2019) – Survey Report

The Trend-Track study by JAKPAT special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019.

Road crimes during the month of Ramadan such as robbery and assault stole the attention of social media users in the second week of Ramadan 2019. In addition, religious content and inspiration for breaking the fast menu tend to be popular on Youtube this week.

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 For more detailed data, please download the PDF file down below.

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JAKPAT TVC Review Ramadhan 2019 Edition: Hijab Shampoo

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include:

  • Ad awareness
  • Purchase Intention
  • Overall Liking
  • Uniqueness
  • Believability
  • Relevancy

For the HIJAB SHAMPOO category, JAKPAT involves 5 ads from Rejoice, Sariayu Hijab, Emeron Hijab, Sunsilk Hijab, and Pantene.

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 For more detailed data, please download the PDF file down below.

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JAKPAT Brand Health Tracking (Q1 of 2019) – Instant Noodle

Brand Health Tracking is a study conducted by JAKPAT for mapping instant noodle brand conditions in the Indonesian market  with several aspects include :
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation

Some instant noodle brands appear in our findings, namely Indomie, Mie Sedaap, Supermi, Sarimi, Mie Gaga, Samyang, etc.

JAKPAT also conducted Brand Health Tracking (BHT) studies on several other product categories:

1. Ready-to-drink (RTD) Tea
2. Chips
3. Digital Payment
4. Cookies
5. Ready-to-drink (RTD) Juice
6. Crackers
7. RTD Coffee
8. Wafer
etc

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 For more detailed data, please download the PDF file down below.

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JAKPAT Brand Health Tracking (Q1 of 2019) – RTD Tea

Brand Health Tracking is a study conducted by JAKPAT for mapping ready-to-drink (RTD) tea brand conditions in the Indonesian market  with several aspects include :
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation

Some Indonesian RTD tea brands appear in our findings, namely Teh Botol Sosro, Teh Gelas, Teh Pucuk Harum, Teh Kotak, Teh Javana, Frestea.

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 For more detailed data, please download the PDF file down below.

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