Tag Archives: indonesianmarket

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The Power of Social Media Influencer – JAKPAT Survey Report

The rising of Youtube and Instagram popularity has been affected by the effectiveness of influencer’s existence in the marketing of the product. It has been confirmed by another previous study that stated 80% of marketers find that influencer is an effective marketing strategy.

In the first semester of 2019 research by JAKPAT, the trend of Facebook, Youtube, and Instagram has dominated the usage of social media since they positioned at the top 3 most used social media. Current news, Comedy, and film are the contents that most of the people like. Furthermore, considered by gender, female tend to choose a beauty review, while males tend to look for current news. When it comes to online behavior, people seem to be more affected by the internet nowadays. Based on that statement, the existence of influencer also becomes more effected to the awareness of the product, purchase intention, and also believability to brand.

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What’s Jakartans say about the current air condition? – JAKPAT Survey Report

According to the AirVisual, Jakarta has stated as the most polluted city in the world on July 26th, 2019, with its Air Quality Index (AQI) in 195. This shows that capital has bad and unhealthy air. AirVisual suggests avoiding outdoor activities for “sensitive” people. Everyone should put on their masker, ventilation is not suggested, and turn on the exhaust machine if the air quality in a room is bad. Air pollution could affect skin health. Through this survey, JAKPAT strives to get the insight from Jakartans and surrounding residents about their opinion toward Jakarta’s air pollution and how it affects them in taking care of their skin.

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Online payment turn out to be very popular among users of agency services to purchase qurban – JAKPAT Survey Report

Eid al-Adha is one of the Muslim holidays that is annually celebrated.This day suggested people with a good financial condition to participate in Qurban (animal sacrifice), as it’s Allah’s command to Prophet Ibrahim. The meat from Qurban will be distributed to the ones who need it. The distribution involves many parties; official distributor institutions, people who directly distribute the Qurban meat, and the latest trend is online Qurban. In this survey, JAKPAT strives to find out how people think about Qurban, its distribution, and the reason behind it. We also want to know whether people plan to do Qurban or not this year.

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What’s interesting in Jakarta X Beauty 2019? – JAKPAT Survey Report

JAKARTA X BEAUTY 2019 is an annual event for beauty enthusiasts, which is held by a well-known beauty media in Indonesia named Female Daily. In line with the beauty trend popularity and its improvement, this event is quite viral among beauty enthusiasts. This event invited several beauty influencers and advisors, as well as many well-known cosmetic brands. That’s the reason why this is a remarkable event.

JAKPAT conducted a survey of 1000 women in several major cities in Indonesia, to find out their awareness of this event and get their insight about this kind of beauty event.

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Indonesian Mobile Habit 1st Semester of 2019 – JAKPAT Survey Report

Nowadays, people put their lives on mobile gadgets. Starting from fulfilling essential needs, communication, studying/learning, work, and entertainment as well. From day to night, mobile gadgets offer a variety of activities that ease people in doing their activities. People are hardly quit from mobile gadgets activities on a daily basis.

The high use of the internet in mobile gadgets affects people’s activities to switch them into mobile-based.These include messaging, watching videos, playing games, mobile banking,and map services.

Jakpat conducted a survey on the habit of accessing mobile devices during the first semester of 2019 involving 1000+ respondents JAKPAT.

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Almost 50% of respondents don’t know the meaning of PAO (period after opening) symbols on the product – JAKPAT Survey Report

Most products have expired date, but in makeup products they also have a symbol what so called as PAO or Period After Opening which indicates how long you should stop using the product since the first day you opened the packaging. People might notice the expired date written on makeup products packaging, but they might not know about PAO symbol and what it means. Moreover, even if they aware of it, there is possibility that people still use makeup products exceeding the PAO or even the expired date. Thus, JAKPAT tried to capture the makeup products owned by Indonesian women and to describe the importance of expired date and PAO of their makeup products for them.

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JAKPAT TVC Review – Ramadhan 2019 Special Report

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product that has special TVC made for Ramadan edition. The assessed aspects include:

  • Ad awareness
  • Purchase Intention
  • Overall Liking
  • Uniqueness
  • Believability
  • Relevancy

There are total 35 advertisement involved in this survey. Ranging from food/beverage product category till e-commerce category.

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 or Get A Sales Quote by filling this form or Call to +622745015293

 

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Indonesian Eid Exodus ‘Mudik’ 2019 – JAKPAT Special Report

‘Mudik’ is an annual tradition to going back to the hometown to celebrate Eid with family. This year,  in 2019, mudik can be slightly different due to the new trans-Java network of toll road and the new airfare policy which considered to make ticket price more expensive.

JAKPAT conducted survey  about the experience of Indonesian eid exodus and the out of home consumption during the trip.

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JAKPAT Trend Track #10 ( 3rd Week of Ramadan 2019) – Survey Report

The Trend-Track study by JAKPAT special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019.

Some events related to the Indonesian presidential election, such as protests at Bawaslu (May 21-23 2019), KPU’s decision, became a major topic on the internet platform in the third week of Ramadhan 2019, such as social media and Youtube.

While the blocking of social media by the Indonesian government some time ago did not seem to deter social media users from accessing it. More than 50% of them claimed to use VPN so they can still access social media.

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 For more detailed data, please download the PDF file down below.

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JAKPAT TVC Review Ramadhan 2019 Edition: Instant Noodle

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include:

  • Ad awareness
  • Purchase Intention
  • Overall Liking
  • Uniqueness
  • Believability
  • Relevancy

For the INSTANT NOODLE category, JAKPAT involves 3 ads from Indomie, Mie Sedaap, and Supermi.

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 For more detailed data, please download the PDF file down below.

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 or Get A Sales Quote by filling this form or Call to +622745015293