Tag Archives: online shopping

Exploring the Beauty Trends of Makeup and Skincare Products in Indonesia

Beauty products are growing with the presence of various makeup and skincare. Especially now, local skincare brands are gaining popularity and attracting the attention of skincare users.

Jakpat was surveyed to understand people’s habits in using makeup and skincare products, and to identify the brands frequently used in 2023. The report, which involved more than 2000 respondents, covers three sections: makeup trends among female respondents, followed by skincare trends and beauty product purchases among both female and male respondents.

The survey results state that the majority of Indonesian women consider the use of makeup important, especially for those who work every day. Daily activities seem to influence how essential makeup is used. A majority of students (54%) and employed individuals (69%) consider makeup to be crucial compared to those who aren’t employed (47%).

Makeup Trends

Most Indonesian women admit to wearing simple makeup for their daily activities. Simple makeup refers to the use of a limited number of makeup products, typically no more than 3. This trend is observed across all age groups, socioeconomic levels, and occupations. This trend is observed across all age groups, socioeconomic levels, and occupations.

In the use of lip products, lip balm leads with 44%, then lip cream 40%, lipstick 38%, liptint 39%, and lip gloss 20%. Meanwhile, in the use of brow products, many use brow pencil at 82%, followed by brow gel at 40%, and brow pomade at 7%.

Skincare Trends

74% of consumers said local brands still attracted their attention in the last 6 months. Compared to foreign brands, 73% admit that local skincare products are more suitable for their skin conditions.

Vitamin C is still the most popular skincare ingredient, with more than half of respondents claiming that their skincare products contain vitamin C. In addition, niacinamide and salicylic acid are the most popular top skincare ingredients.

“Most respondents consider halal, alcohol-free, and dermatologically tested skincare claims as the most important. Women tend to consider these skincare claims more than men.

Purchase Beauty Products

E-commerce is the top place to buy makeup and skincare online, in addition to social media and official websites. Meanwhile, offline makeup purchases from cosmetic stores lead with 51%, minimarkets/supermarkets with 37%, department stores 15%, and sales 10%.

Then, offline skincare purchases are more commonly made at minimarkets/supermarkets with 38%, cosmetic stores 32%, department stores 17%, and sales 8%.”

Looking at the 2023 retail data, makeup and cosmetics sales have increased compared to the previous year. Although the majority of purchases are made online via e-commerce, we still need to pay attention to offline purchases via cosmetic stores for makeup, and via minimarkets for skincare, because the experience of buying offline can help consumers to assess the product directly and try it on their skin/face before buying it. Only then at the repurchasing stage can it be done online, “said Head of Research Jakpat, Aska Primardi.

Regarding sources of makeup and skincare information, social media accounts and advertisements are the 2 main sources of information about beauty products. Moreover, most respondents rely on Instagram and TikTok when looking for beauty product references.

Get the details on our report here.

Beauty Trends 2023

The beauty product industry is growing with the presence of various local products. In this report, Jakpat conducted research to capture beauty trends in 2023, like consumer’s habits in using makeup and skincare products, their skin conditions, and considerations in choosing products. We also identify the top BUMO (Brand Used Most Often) of 2023.

These results are based on a survey conducted on 5-7th of November 2023.

Key research points:

Makeup daily routine & product used
Top 10 skincare product usage
Top 5 BUMO for each makeup & skincare products
Source of awareness beauty product
Spending beauty product

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Live Shopping & Affiliate Link: Blurring The Line Between E-Commerce and Entertainment

Indonesian consumers are drawn to the effortless purchasing experience provided by e-commerce platforms as the digital landscape develops. The convenience of browsing through an extensive range of goods and making purchases from the comfort of their homes has completely changed the way people buy. Remarkable speed of which purchases are processed and delivered, oftenly exceeds traditional retail timelines, resonates deeply with the fast-paced way modern- Indonesians’ life.

Jakpat conducts surveys annually to understand this trend. In the first semester of 2023, Jakpat surveyed 1,485 people on the trends in using e-commerce as a shopping medium. The study was carried out between February and May 2023 to understand people’s behavior when purchasing online, how they use e-commerce, and what marketing tactics work best, used by vendors on the platform as well as e-commerce sites.

Jakpat report shows, 88% of online shoppers made purchases during the first semester of 2023. E-wallets or digital wallets are the preferred method of payment when conducting e-commerce transactions, chosen by 72% of respondents who had already made a purchase.

Yet it’s not only about convenience and service speed, but also guarantee of sellers’ credibility in maintaining product’s quality, security, and dependable customer service, have built a sense of trust in Indonesian consumers. This is in line with what was conveyed by Aska Primardi, Head of Research of Jakpat, “The convenience, speed, and credibility of sellers makes online shopping activities still attractive to the people of Indonesia. These values seem to be able to replace the discount value, which has apparently started to decline during the past year. This value is currently seen as the majority of e-commerce’s bare minimum service standard.”

The Phenomena Called Live Shopping & Affiliate Link

Live shopping has emerged as an engaging evolution of the online shopping experience, seamlessly combining the participatory element of social media platforms with the appeal of retail therapy. Jakpat reports, 9 out of 10 online shoppers have visited a live shopping broadcast.

Live shopping broadcasts are hosted by brands or influencers that showcase items and interact directly with viewers despite their location. This personal interaction gives customers a direct line of communication to ask questions, get answers, and learn more about products. Passive scrolling seems to have transformed into a social event, thanks to the live format. On the other hand, the combination of social media and live shopping creates a sense of exclusivity and urgency.

Responding to this phenomenon, Aska stated, “Consumers seek unique value from their shopping experience, and live shopping is one of the examples. Real-time shopping in limited time, spontaneous interaction with the seller and other shoppers, surprises from the host, and the perception as if they are competing for limited stock, will make a consumer become a loyal shopper.”

On the other hand, Jakpat highlights the existence of affiliate links in online shopping. Serves as a powerful conduit between consumers and products, affiliate links promote a mutually beneficial relationship for both shoppers and content creators. These links, which are frequently included in social media posts or review websites, enable influencers or affiliates to recommend particular products to their audience. This symbiotic relationship between e-commerce, sellers, and content creators, promotes honest product endorsements and gives consumers more control over their buying experiences. Jakpat report reveal that 8 out of 10 online shoppers have clicked the affiliate link in social media, and more than half decided to buy from the link.

How much do consumers spend in a month for online shopping? Do consumers really visit live shopping and make their purchase? How about the competition among e-commerce?

Get the details in our report here.

Indonesia E-Commerce Trends – 1st Semester of 2023

To excel in competition, online sellers and e-commerce platforms must consistently track trends. There are new trends in e-commerce world such as utilizing third-party affiliators for promotions, and also live shopping which has become a popular strategy among sellers. In this report, Jakpat will share our research findings related to the habit of online shopping.

These results are based on a survey conducted monthly in the first semester of 2023.

Key research points:

Online shopping behaviour
The usage of several e-commerce players in Indonesia, including marketplace and quick commerce
The usage of various marketing strategies

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Indonesia Consumer Financial Habit 2023 on Gen Z, Millennials and Gen X

Consumers habit are differed across generations, in this series of report JAKPAT will share highlights of insights showing differences behavior, habit and preferences in between generations. The report will cover Generation X, Millennials, and Generation Z in Indonesia.

First series will take you to look at their Financial Habit.

Key Research points:

Financial Product Usage and Preferences
Source of Income
Allocation to Expenses and Savings
3 Personas based on Financial Habit
Financial Dependency

Here are some preview of the report

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Iftar Gathering and Shopping Trends in Ramadan

In Ramadan and Eid al-Fitr 2023, Jakpat, published a series of survey results to see the habits and behavior of Muslim consumers during this moment. In part 3 of the report entitled “Iftar Gathering, Shopping, and Eid Fashion Style“, Jakpat presents data from 1365 Muslim respondents, both male and female, from various regions in Indonesia. The age of respondents are ranging from 15 to 49 years. The report highlights respondents’ shopping habits during Ramadan, including buying new clothes. In addition, it will also discuss about one of the events that many people are waiting for this month, namely breaking the fast together or popularly called bukber.

Bukber in Private Homes

In Indonesia, breaking the fast together (bukber) is one of the things to look forward to in Ramadan. Many Muslims plan several bukber during the month; one with extended family, one with elementary school friends, junior high school friends, high school friends, college, coworkers, and others. However, this trend had dropped in several years during the pandemic and began to rise again last year.

“Along with the pandemic trend that continues to decline in 2023, the proportion of people who are interested in participating in bukber increases when compared to 2022 data. It’s just that at the same time, people’s purchasing power is still affected by inflation conditions or layoffs since 2022, so it can be seen that this year the trend of bukber in private homes has increased, while the trend of bukber in hotels, restaurants in malls, or outdoor restaurants has decreased.” According to Aska Primardi, Head of Research Jakpat.

This year, more than 50% of people attended iftar gatherings in private homes. Iftar at hotels accounted for only 7%, decreased at about 5% from last year. “After we dig deeper, it turns out that this is related to the budget for bukber, where the average budget is still lower than the price of bukber packages at hotels,” Aska added.

Buying New Clothes Online

In the second week of Ramadan 2023, 7 out of 10 respondents plan or even have bought new clothes for Eid al-Fitr celebrations. The majority of respondents bought 2 pieces of clothes with an average budget of IDR 178,675 per piece. For them, it turns out that buying new clothes is quite important. Unlike the case with respondents who plan to wear old clothes for Eid al-Fitr, where around 80% consider buying new clothes is less or even unimportant.

Although the pandemic-related situation is more under control this year, respondents do not necessarily switch to offline shopping at malls, stores, or markets. Shopping online is still the choice for more than half of respondents who plan to buy clothes or other fashion products, with Shopee being the most popular place to buy clothes. Tokopedia and Lazada were also used by some respondents to buy some complementary items, such as shoes, hijab, or peci; although most still also choose Shopee to shop for these needs.

But if we talk about food products, most of the people still choose to buy them directly from stores, supermarkets, markets, and so on. Including buying cakes and cookies that are currently popular on social media platforms and e-commerce too.

Get the details on our report here.

How Gen Z Plans for Ramadan & Eid Al-Fitr in 2023?

Ahead of the holy month of Ramadan, most Generation Z (Gen Z) are planning to increase their spending budgets in 2023 compared to 2022. So one of the findings in the report released by Jakpat, entitled Welcoming 2023 Ramadan and Eid. This report presents the results of a survey to 1034 Muslim respondents throughout Indonesia, especially in the Greater Jakarta area and Java area. Respondents consisted of 50% women and 50% men, as well as 34% of Gen Z, 48% of Millennials, and 18% of Gen X.

“Most of the Millennials segment also stated similar plans to Gen Z, namely to budget more than 2022 for Ramadan and Eid al-Fitr needs this year, it’s just that there are still some Millennials who allocate the same amount of budget compared to 2022. The increase in Gen Z’s budget could be driven by the fact that Gen Z is starting to have enough personal income and savings from their work,” explained Aska Primardi, Head of Research Jakpat.

Aska also added, “In addition to fulfilling religious obligations such as fasting and paying zakat, another activity that many people want to do in Ramadan, especially Gen Z, is to participate in iftar gathering events. After the pandemic is over, it seems that the longing to gather and break fasting together is unstoppable, so everyone wants to gather in an iftar gathering event. This is what is welcomed by all restaurant and hotel business actors who have since started promoting iftar gathering activities in their places.”

If not attending iftar gatherings or bukber, 54% of Gen Z claim to be interested in using food delivery services to prepare food for iftar. However, the interest of Gen Z is still relatively lower when compared to the older generation, Millennials and Gen X.

Gen Z and Ramadan & Eid Traditions

As is common during Ramadan and Eid al-Fitr, where Muslims often wear new clothes during the celebration day, most people plan to buy clothes (88%), prayer equipment (66%), footwear (60%), and fashion accessories (55%) this year. In addition, in Gen Z, interest in buying beauty products is also quite high (45%) when compared to the older segment. People also tend to shop online, especially for fashion products. However, for the purchase of hampers or Ramadan and Eid al-Fitr gifts, the majority of people claim to buy directly from the store.

The giving of hampers is done to show affection which in recent years has become increasingly popular due to the Covid-19 pandemic. According to the survey results in the 2022 Ramadan and Eid al-Fitr report by Jakpat, giving hampers is a substitute for physical presence when experiencing limitations to meet with other people directly. However, about 1 in 5 young people (Gen Z and Millennials) also consider giving hampers as a symbol of social status. In Ramadan and Eid al-Fitr this year, 34% of Gen Z plan to prepare a budget to buy hampers. The budget prepared by the majority of Gen Z is no more than Rp250,000 for each package of hamper. Even 28% of Gen Z prepare a budget below Rp100,000 for each package.These hampers will generally be in the form of cookies and then followed by ready-to-eat foods, such as kue basah or traditional snacks, cakes, side dishes, and bread.

Get the details in our report here.

Part 1: Welcoming 2023 Ramadan and Eid – JAKPAT Ramadan Special Report 2023

Ramadan and Eid al-Fitr are two of the most important events in the Muslim calendar, celebrated with great joy and enthusiasm. However, the ongoing COVID-19 pandemic has brought significant changes to the way people celebrate, particularly when it comes to shopping habits. Even though it already feels somewhat normal, some habit might still be carried forward, for example the interest in online shopping compared to shopping in-store. In the other hand, 2023 was started with the issue of economic recession, which could affect people’s budgets and spending during Ramadan and Eid. While it used to be common for consumers to spend more on food, clothing, and gifts during this season, these trends may be changing due to the current economic climate.
To better understand consumer behavior during this time, Jakpat conducted a survey of 1034 Muslim respondents across various regions in Indonesia. The survey focused on their plans for budget, shopping, iftar gatherings, hampers, preparing food for suhoor and iftar, and their plans for mudik. Ramadan and Eid al-Fitr are times of great celebration and joy, and understanding people’s behavior during this time can help you make the most of these important events despite the challenges posed by the pandemic and economic recession.

For more detailed data, please download the PDF file down below.

Ready to Send A Survey?

E-Commerce Trends in the Second Semester of 2022 in Indonesia

Jakpat published its regular report “Indonesia E-Commerce Trends” for the second half of 2022. This report covers survey results to nearly 3000 respondents about their shopping habits and experiences through e-commerce platforms during the second semester of 2022. It shows how users experience shopping on major marketplace platforms such as Shopee, Tokopedia, Lazada, and others. The report also highlights TikTok Shop’s penetration into the world of e-commerce in Indonesia.

One Comes, the Other Goes

As we know, TikTok is a popular social media with the concept of short videos. However, TikTok doesn’t stop there. The new live video feature makes it easier for users to interact and offers an online buying and selling transaction service that can be done without leaving the social media application. This breakthrough turned out to get significant attention from the public. Jakpat’s report shows that the number of people shopping on TikTok Shop in the second half of 2022 has exceeded the number of online shoppers on several existing e-commerce platforms, such as JD.ID or Blibli.

With regard to JD.ID shutting down its services in early 2023, Jakpat’s report shows that this has no major effect on their users. The reason is that 100% of JD users utilize more than one e-commerce platform during the second half in 2022. These JD.ID users tend to choose to move to Tokopedia when the platform closes.

Cashback Becomes One of the Most Popular Promotional Programs

Compared to 2021, at the end of 2022, users showed more enthusiasm for promotional programs such as free shipping, discounts, cashback, and flash sales. Cashbackitself attracts the attention of 7 out of 10 users and is included in the top three popular promotion programs.

Possibly, this is related to the use of e-wallets or digital wallets as one of the most preferred payment methods by users. The use of digital wallets makes it easier for users to get cashback, considering that most cashback promos can be obtained if you use digital wallets. The use of this digital wallet is also popular in all segments, both women, men, as well as Gen Z, Millennials, and Gen X.

The case is different with credit cards. Credit card as an online shopping payment method is still not popular enough among Gen Z when compared to Millennials, especially Gen X.

“It is interesting if we see the use of credit cards among Gen Z which is not as much as the generation before them, which is in line with surveys conducted by Jakpat regarding finance and financial technology. One factor that might contribute is the requirements and process of credit card registration which is not exactly easy and quite complicated,” said Aska Primardi, Head of Research Jakpat.

Get the details in our report here.

Indonesia E-Commerce Trends 2nd Half of 2022 – JAKPAT Survey Report 2023

E-commerce platforms are constantly evolving to keep up with consumer trends. One of the latest trends that has caught everyone’s attention is social commerce. Shopping through social media platforms has become a popular way to shop, offering users a different experience from traditional online marketplaces. To stay competitive, it’s crucial for e-commerce platforms to monitor and adapt to these emerging trends. Thus, JAKPAT is consistently monitoring the trends each semester. In this E-Commerce Trends of 2nd Half of 2022 edition, JAKPAT will present survey results on consumer behavior when shopping through some major marketplace platforms in Indonesia, while also incorporating findings on social commerce and quick commerce. By staying up-to-date with emerging trends, e-commerce platforms can continue to provide the best shopping experiences for their users.

For more detailed data, please download the PDF file down below.

Ready to Send A Survey?