Tag Archives: iftar

Iftar Gathering and Shopping Trends in Ramadan

In Ramadan and Eid al-Fitr 2023, Jakpat, published a series of survey results to see the habits and behavior of Muslim consumers during this moment. In part 3 of the report entitled “Iftar Gathering, Shopping, and Eid Fashion Style“, Jakpat presents data from 1365 Muslim respondents, both male and female, from various regions in Indonesia. The age of respondents are ranging from 15 to 49 years. The report highlights respondents’ shopping habits during Ramadan, including buying new clothes. In addition, it will also discuss about one of the events that many people are waiting for this month, namely breaking the fast together or popularly called bukber.

Bukber in Private Homes

In Indonesia, breaking the fast together (bukber) is one of the things to look forward to in Ramadan. Many Muslims plan several bukber during the month; one with extended family, one with elementary school friends, junior high school friends, high school friends, college, coworkers, and others. However, this trend had dropped in several years during the pandemic and began to rise again last year.

“Along with the pandemic trend that continues to decline in 2023, the proportion of people who are interested in participating in bukber increases when compared to 2022 data. It’s just that at the same time, people’s purchasing power is still affected by inflation conditions or layoffs since 2022, so it can be seen that this year the trend of bukber in private homes has increased, while the trend of bukber in hotels, restaurants in malls, or outdoor restaurants has decreased.” According to Aska Primardi, Head of Research Jakpat.

This year, more than 50% of people attended iftar gatherings in private homes. Iftar at hotels accounted for only 7%, decreased at about 5% from last year. “After we dig deeper, it turns out that this is related to the budget for bukber, where the average budget is still lower than the price of bukber packages at hotels,” Aska added.

Buying New Clothes Online

In the second week of Ramadan 2023, 7 out of 10 respondents plan or even have bought new clothes for Eid al-Fitr celebrations. The majority of respondents bought 2 pieces of clothes with an average budget of IDR 178,675 per piece. For them, it turns out that buying new clothes is quite important. Unlike the case with respondents who plan to wear old clothes for Eid al-Fitr, where around 80% consider buying new clothes is less or even unimportant.

Although the pandemic-related situation is more under control this year, respondents do not necessarily switch to offline shopping at malls, stores, or markets. Shopping online is still the choice for more than half of respondents who plan to buy clothes or other fashion products, with Shopee being the most popular place to buy clothes. Tokopedia and Lazada were also used by some respondents to buy some complementary items, such as shoes, hijab, or peci; although most still also choose Shopee to shop for these needs.

But if we talk about food products, most of the people still choose to buy them directly from stores, supermarkets, markets, and so on. Including buying cakes and cookies that are currently popular on social media platforms and e-commerce too.

Get the details on our report here.

Part 3: Iftar Gathering, Shopping, and Eid Fashion Style – JAKPAT Ramadan Special Report 2023

During Ramadan and Eid, people tend to buy more food, presents, and clothes, especially for Eid al-Fitr Day. Buying clothes is a long-standing tradition and represents renewal and celebration, where modest and conservative clothing is preferred. Another tradition that is getting more popular this year after the pandemic situation seemed to be more manageable, is iftar gatherings. To respond to various changes during Ramadan and Eid al-Fitr season, Jakpat has carried out a sequence of surveys focused on Ramadan and Eid al-Fitr. This report is the third part of the series, which covers topics related to iftar gatherings, shopping, and fashion style on Eid Day celebration.

For more detailed data, please download the PDF file down below.

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Ramadan 2023: Eating & Hamper Trends Change

A number of changes on Ramadan 2023 occurred such as social media behavior, food consumption, and lifestyle. Preparing hampers have also been done at the beginning of this holy month.

Jakpat conducted a survey to find out how media and eating habits during Ramadan, especially at suhoor and iftar. The report, which involved 1371 Muslim respondents, shows what platforms are happy to use, the most consumed foods, and preparations for giving hampers in the early days of Ramadan 2023.

Youtube as the most accessed media

In general, digital media consumption increased during the day and decreased during iftar. But this habit applied inversely to Instagram and national TV channels. In fact, Instagram users tended to open the application more often at suhoor. On the other hand, Youtube was the most opened application during Ramadan, followed by Instagram and Twitter.

Entertainment and culinary were the most talked about topics in Ramadan 2023. Almost 50% of respondents liked these two topics. Other themes that are also often discussed were sports, religion, and the latest information. Almost all respondents used mobile phonesfor digital activities.

Cooked at home at suhoor and iftar

More than 80% of respondents cooked meals at home for suhoor or iftar, either cooking alone or prepared by family members. The types of dishes that are most often cooked at the beginning of Ramadan 2023 came from fresh food.

Other types of dishes that are most cooked at home at dawn were instant noodles (44%) and frozen foods such as nuggets or sausages (42%). Meanwhile, for iftar, 32% of respondents stated cooking frozen food (32%) and ready-to-eat food that can be eaten immediately after heating or frying, such as spiced chicken (ayam ungkep) or rendang.

“When compared with the Jakpat Ramadan report in 2022, we find that there is a downward trend in the number of people who break their fast outside the home. At the same time, there is an upward trend in the number of consumers who break their fast by cooking at home. This seems to be due to people’s purchasing power which has decreased since the second semester of 2022 yesterday due to inflationary factors, rising prices of basic necessities, to mass layoffs,” said Head of Research Jakpat, Aska Primardi.

“When viewed in more detail, we also find the fact that types of food with more expensive prices such as bread, ready-to-eat food, and frozenfood; Everything has decreased this year. The types of food that remain stable consumed by the majority of people are instant noodles for suhoor, and their own dishes for iftar,” he added.

Home dishes such as tempeh, fried chicken, or vegetable soup; became the most popular types of dishes to order online (online delivery). The second favorite food was fast food for suhoor and Indonesian cuisine (such as meatballs, chicken noodles, and soto) for iftar at the beginning of Ramadan 2023. In addition, those who order food online tended to use multi-platform applications such as GoFood, GrabFood, and ShopeeFood.

Regarding drinks, almost 50% of respondents liked to consume tea-based drinks at dawn and iftar. Tea bags were the most popular type of drink. Then, milk and fruit-based drinks became the next two favorite choices.

The Jakpat survey also found that 3 out of 4 respondents took supplements and vitamins at the start of Ramadan 2023. Vitamin C (37%) and honey (31%) were the most consumed. As many as 64% of respondents consumed it at suhoor.

Hamper Ramadan as a form of friendship

Half of respondents rated Ramadan as important. Four in 5 respondents viewed hampers as a form of friendship, especially Gen Z. Meanwhile, Gen X (56%) and Millennials (49%) tended to see Ramadan hampers as a form of their attention to the people they are given.

Four out of 5 respondents wanted to give a Ramadan hamper this year. A total of 63% planned to give to less than 10 people with the most targets being family and friends.

As many as 63% of respondents intended to order Ramadan hampers online, but they wanted to give them in person (70%). Basic necessities and packaged food & beverages were the most popular types of goods as hamper contents with a percentage of around 60% each. Regarding the budget, almost 45% of respondents allocated Rp100-200 thousand for each Ramadan hamper given with an average of Rp186,848.

“The impact of decreasing people’s purchasing power is also seen here, that in 2022 in the Jakpat report, the majority of people prefer to give cookies as an Eid al-Fitr hamper. This year the majority of people prefer to give basic necessities.. So it seems that in the current economic situation, people are refocusing on meeting their basic needs first,” concluded Aska.

Get the details on our report here.

Part 2: Media Habit, Food Consumption, & Hampers – JAKPAT Ramadan Special Report 2023

A few things change in the month of Ramadan 2023, such as media habit, food consumption, and lifestyle. Easiness in digital era helps people to do their activities, especially in spending time and ordering food at suhoor and iftar. In fact, most people also rely on ordering and buying digitally in delivering Ramadan hampers. But some people still enjoy doing conventional things, like home cooking when break fasting.

Thus, Jakpat conducted a survey of 1371 Muslim respondents across different regions in Indonesia to capture their habits during the early days of Ramadan 2023 including media habit, food preparation, lifestyle, and plans to give hampers.

For more detailed data, please download the PDF file down below.

Ready to Send A Survey?

How Gen Z Plans for Ramadan & Eid Al-Fitr in 2023?

Ahead of the holy month of Ramadan, most Generation Z (Gen Z) are planning to increase their spending budgets in 2023 compared to 2022. So one of the findings in the report released by Jakpat, entitled Welcoming 2023 Ramadan and Eid. This report presents the results of a survey to 1034 Muslim respondents throughout Indonesia, especially in the Greater Jakarta area and Java area. Respondents consisted of 50% women and 50% men, as well as 34% of Gen Z, 48% of Millennials, and 18% of Gen X.

“Most of the Millennials segment also stated similar plans to Gen Z, namely to budget more than 2022 for Ramadan and Eid al-Fitr needs this year, it’s just that there are still some Millennials who allocate the same amount of budget compared to 2022. The increase in Gen Z’s budget could be driven by the fact that Gen Z is starting to have enough personal income and savings from their work,” explained Aska Primardi, Head of Research Jakpat.

Aska also added, “In addition to fulfilling religious obligations such as fasting and paying zakat, another activity that many people want to do in Ramadan, especially Gen Z, is to participate in iftar gathering events. After the pandemic is over, it seems that the longing to gather and break fasting together is unstoppable, so everyone wants to gather in an iftar gathering event. This is what is welcomed by all restaurant and hotel business actors who have since started promoting iftar gathering activities in their places.”

If not attending iftar gatherings or bukber, 54% of Gen Z claim to be interested in using food delivery services to prepare food for iftar. However, the interest of Gen Z is still relatively lower when compared to the older generation, Millennials and Gen X.

Gen Z and Ramadan & Eid Traditions

As is common during Ramadan and Eid al-Fitr, where Muslims often wear new clothes during the celebration day, most people plan to buy clothes (88%), prayer equipment (66%), footwear (60%), and fashion accessories (55%) this year. In addition, in Gen Z, interest in buying beauty products is also quite high (45%) when compared to the older segment. People also tend to shop online, especially for fashion products. However, for the purchase of hampers or Ramadan and Eid al-Fitr gifts, the majority of people claim to buy directly from the store.

The giving of hampers is done to show affection which in recent years has become increasingly popular due to the Covid-19 pandemic. According to the survey results in the 2022 Ramadan and Eid al-Fitr report by Jakpat, giving hampers is a substitute for physical presence when experiencing limitations to meet with other people directly. However, about 1 in 5 young people (Gen Z and Millennials) also consider giving hampers as a symbol of social status. In Ramadan and Eid al-Fitr this year, 34% of Gen Z plan to prepare a budget to buy hampers. The budget prepared by the majority of Gen Z is no more than Rp250,000 for each package of hamper. Even 28% of Gen Z prepare a budget below Rp100,000 for each package.These hampers will generally be in the form of cookies and then followed by ready-to-eat foods, such as kue basah or traditional snacks, cakes, side dishes, and bread.

Get the details in our report here.

Part 1: Welcoming 2023 Ramadan and Eid – JAKPAT Ramadan Special Report 2023

Ramadan and Eid al-Fitr are two of the most important events in the Muslim calendar, celebrated with great joy and enthusiasm. However, the ongoing COVID-19 pandemic has brought significant changes to the way people celebrate, particularly when it comes to shopping habits. Even though it already feels somewhat normal, some habit might still be carried forward, for example the interest in online shopping compared to shopping in-store. In the other hand, 2023 was started with the issue of economic recession, which could affect people’s budgets and spending during Ramadan and Eid. While it used to be common for consumers to spend more on food, clothing, and gifts during this season, these trends may be changing due to the current economic climate.
To better understand consumer behavior during this time, Jakpat conducted a survey of 1034 Muslim respondents across various regions in Indonesia. The survey focused on their plans for budget, shopping, iftar gatherings, hampers, preparing food for suhoor and iftar, and their plans for mudik. Ramadan and Eid al-Fitr are times of great celebration and joy, and understanding people’s behavior during this time can help you make the most of these important events despite the challenges posed by the pandemic and economic recession.

For more detailed data, please download the PDF file down below.

Ready to Send A Survey?

Ramadan & Eid 2022 – JAKPAT Survey Report

2022 Ramadan and Eid al-Fitr was the third Ramadan and Eid during Covid-19 pandemic. However, this year Ramadan and Eid might be different from the previous two during pandemic, since some restrictions and traveling banned were not applied this time. People’s behavior and tradition might be more similar to the Ramadan and Eid behavior and tradition before the pandemic. JAKPAT utilized this moment to conduct surveys on people’s behavior during Ramadan months and the tradition during Eid al-Fitr 2022.

For more detailed data, please download the PDF file down below.

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#3 Ramadan Weekly Report 2022

By the third week, Muslims have completed half of their fast in the month of Ramadan. All the preparation for Eid Day also more likely to start on this week. In this report JAKPAT will describe some of the changes on Ramadan habit from week to week and what people do on third week of 2022 Ramadan.

For more detailed data, please download the PDF file down below.

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#2 Ramadan Weekly Report 2022

Entering the second week of Ramadan, people might already have adapted to the new habit during fasting month. In the second week, there are some minor changes on people’s habit and consumption compared to the first week. But there are also some things that remain the same.

For more detailed data, please download the PDF file down below.

Ready to Send A Survey?

#1 Ramadan Weekly Report 2022

Ramadan is a special time of the year for Muslims. This month creates special habit for people with shifting schedule of eating and religious activity. In this report, JAKPAT will capture people’s habit , especially Muslims, during the first few days of 2022 Ramadan.

For more detailed data, please download the PDF file down below.

Ready to Send A Survey?