Ramadan is a special time of the year for Muslims. This month creates special habit for people with shifting schedule of eating and religious activity. In this report, JAKPAT will capture people’s habit , especially Muslims, during the first few days of 2022 Ramadan.
For more detailed data, please download the PDF file down below.
Ramadan is a meaningful month for all Muslims in the world including in Indonesia where the majority of the population is Muslim. However, this time Ramadan feels very different from previous years with the existence of the Covid-19 pandemic which requires people to stay at home and cannot be free to keep in touch with others the way Ramadan should be. Adverts that are usually shown during Ramadan must also adjust to the current situation by adding messages related to COVID-19. Hence, JAKPAT conducted research on respondents’ assessment of TVC from several products that have special TVC made for Ramadan edition.
The assessed aspects include Ad awareness, Purchase Intention, Overall Liking, Uniqueness, Believability, Relevancy.
There are a total of 33 advertisements involved in this survey. Ranging from food/beverage product category to the e-commerce category.
For more detailed data, please download the PDF file down below.
TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include:
For the INSTANT NOODLE category, JAKPAT involves 3 ads from Indomie, Mie Sedaap, and Supermi.
For more detailed data, please download the PDF file down below.
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