Online shopping has become a part of Indonesian consumer life, especially for active internet users. In this pandemic, people tend to be more familiar with online shopping where physical distancing makes the activities of people outside the home limited, online shopping is considered to be a solution to meet needs. In this study, JAKPAT tried to capture the trend of online shopping during the first half of 2020.
For more detailed data, please download the PDF file down below.
Ramadan is a meaningful month for all Muslims in the world including in Indonesia where the majority of the population is Muslim. However, this time Ramadan feels very different from previous years with the existence of the Covid-19 pandemic which requires people to stay at home and cannot be free to keep in touch with others the way Ramadan should be. Adverts that are usually shown during Ramadan must also adjust to the current situation by adding messages related to COVID-19. Hence, JAKPAT conducted research on respondents’ assessment of TVC from several products that have special TVC made for Ramadan edition.
The assessed aspects include Ad awareness, Purchase Intention, Overall Liking, Uniqueness, Believability, Relevancy.
There are a total of 33 advertisements involved in this survey. Ranging from food/beverage product category to the e-commerce category.
For more detailed data, please download the PDF file down below.
Hari Belanja Nasional or popularly named as HARBOLNAS is highly awaited by consumers every December 12th. E-commerces, marketplaces and online shops in Indonesia are competing to offer the biggest sale for consumers. It has been the 7th HARBOLNAS since 2012, and we are interested in hold a survey towards this trend. In this survey, JAKPAT provides data about the implementation of HARBOLNAS 2019 in netizen’s perspective.
For more detailed data, please download the PDF file down below.
TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product that has special TVC made for Ramadan edition. The assessed aspects include:
There are total 35 advertisement involved in this survey. Ranging from food/beverage product category till e-commerce category.
For more detailed data, please download the PDF file down below.
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