Tag Archives: socialmedia

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Welcoming Ramadan 2022 – JAKPAT Survey Report

Ramadan is just around the corner and it will be Indonesia’s 3rd Ramadan and Eid al-Fitr during Covid-19 pandemic. Two years in pandemic, people are already try to adapt with new normal, doing activities outside the house with health protocol. This is might also affecting this year Ramadan and Eid’s tradition or habit, compared to two previous Ramadan. Thus, JAKPAT tries to describe Muslim’s plan regarding the most awaited moment of the year to give insights about what’s going to happen in the Ramadan and Eid al-Fitr 2022.

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SOCMED trend 2021 2nd Smester - 624x244 x

Indonesia Social Media Trends 2nd Semester of 2021 – JAKPAT Survey Report

Social media are keep changing with features and trends among their users. Recently video content is gaining more popularity among social media users to express themselves. In terms of business, social media is an important platform for business and marketing. It can be a useful media for promotion and spreading other information, as well as the use of social media to communicate with customers. From customers’ perspective, social media can be a tool to find information about brands and products that they want to buy. Thus, in this special report, not only describing about the social media trend, but also describing the perspective of social media user about obtaining information about brand and products.

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DIGITAL WALLET TREND blog

Mobile Habit 2020 – JAKPAT Survey Report

2020 is a year that is quite important to remember. The pandemic is forcing people to become increasingly familiar with online activities. JAKPAT once again conducted a survey related to the habits of activities carried out on mobile devices, this time JAKPAT added children’s mobile activities as the discussion material.

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7 out of 10 respondents shopped during Harbolnas (Hari Belanja Nasional) 12.12 2020 (1)

Traveling trends 2020: Holidays During Pandemic – JAKPAT Survey Report

Traveling is one of the most affected activities during the Covid-19 pandemic in 2020,most travel plans are canceled. However, in the 4th quarter of 2020, several tourist spots are starting to open due to travel’s demand. 2020 holiday is totally different due to the pandemic which requires the hygiene protocol in all segments.

On this occasion, JAKPAT has conducted a survey to see how the traveling trend in 2020 is different from the previous year. This report will offer insight into how people’s traveling behavior during a pandemic.

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 For more detailed data, please download the PDF file down below.

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Indonesia Social Media Trend 1st Semester of 2020 – JAKPAT Survey Report

Online activities during this pandemic continue to increase, as reported by JAKPAT on COVID-19 special report which states that consumption of online media such as streaming video and social media is increasing. Many people access social media either to spend their spare time or look for the latest information about Covid-19.

To understand social media usage trends in Indonesia within the1st semester of 2020, JAKPAT conducted a survey of 1,701 respondents nationwide, which aimed to determine social media awareness, usage, BUMO (Brand Used Most Often), and value. In addition, we also want to capture user habits on social media.

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Beauty Influencer (5)

Beauty Influencer – JAKPAT Study of Social Media Influencer Tracking

In this digital era, the existence of social media influencers is increasingly considered. Especially in the beauty industry, people are looking up to them for references. The number of followers or subscribers is a success standard for influencers, which later becomes a mark for brands for their marketing plan in terms of endorsement.

This tracking study of social media influencer aims to find out beauty enthusiasts’ perspective towards the beauty influencers they follow.

 

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Jakpat TVC Review (1)

JAKPAT TVC Review Ramadan 2020 Edition

Ramadan is a meaningful month for all Muslims in the world including in Indonesia where the majority of the population is Muslim. However, this time Ramadan feels very different from previous years with the existence of the Covid-19 pandemic which requires people to stay at home and cannot be free to keep in touch with others the way Ramadan should be. Adverts that are usually shown during Ramadan must also adjust to the current situation by adding messages related to COVID-19. Hence, JAKPAT conducted research on respondents’ assessment of TVC from several products that have special TVC made for Ramadan edition.

The assessed aspects include Ad awareness, Purchase Intention, Overall Liking, Uniqueness, Believability, Relevancy.

There are a total of 33 advertisements involved in this survey. Ranging from food/beverage product category to the e-commerce category.

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INDONESIA ECOMMERCE TREND 2018 (26)

Indonesian Mobile Habit 2nd Semester of 2019 – JAKPAT Survey Report

JAKPAT re-conducted a study of the habits of mobile users in Indonesia. In the second semester report of 2019, JAKPAT also discussed the perception of providing access to gadgets for young children. Here we will find out how differences of opinion between parents and those who do not have children.

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INDONESIA ECOMMERCE TREND 2018 (25)

Indonesia Digital Wallet Trend 2019 – JAKPAT Survey Report

In 2019 cashless payment services are increasingly popular in Indonesia, a variety of businesses and services across the cities offering Indonesians a payment alternative. According to Bank Indonesia, the e-wallet operator company consists of 22 financial technology (fin-tech) companies, 11 banks, and 5 telecommunication companies. The e-wallet operator is competing to expand its market share by undertaking a massive promotional strategy including cashback and partnership with companies that have many user bases such as e-commerce, online travel agency, etc.

Relevant to that matters, JAKPAT has conducted a survey in order to understand the use of Indonesian digital wallet in electronic transactions and the major players in Indonesia’s digital wallet industry 2019.

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INDONESIA ECOMMERCE TREND 2018 (24)

Indonesia Social Media Trend 2nd Semester of 2019 – JAKPAT Survey Report

Based on data from APJII, penetration of Internet users in Indonesia is 64.8% or around 171.17 million people. Most of them access the internet to open social media, either through websites, mobile web, or mobile apps. Seeing the huge potential of active social media users, small businesses and large companies use this platform to advertise their brands, products, or the company itself to reach current and potential customers. Many small businesses / large companies use social media influencers as their brand, product, or company ambassadors to achieve their goals. They have a role as key opinion leaders for users to get quality product recommendations. To understand social media usage trends in Indonesia within 2nd semester of 2019, JAKPAT conducted a survey of 1,510 respondents nationwide which aimed to determine social media awareness, usage, BUMO (Brand Used Most Often), and value. In addition, we also want to capture user habits on social media, such as social media friends, undesired following, and common interest through certain social media.

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 For more detailed data, please download the PDF file down below.

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