Tag Archives: socialmedia

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What Indonesians Like From Es Kopi Susu? – JAKPAT Survey Report

The coffee trend in Indonesia continues to grow and has become a new lifestyle in Indonesia. The increasing demand among Indonesian people for practical products raises the concept of Grab-and-Go coffee that can satisfy the desires of consumers who do not have much free time and high mobility. In recent years, the phenomenon of Es Kopi Susu is booming in Indonesia. Previously, coffee was identical with bitter taste, Es Kopi Susugave a new flavor variant so that it could be enjoyed by more people. In major cities such as Jakarta, Bandung, Surabaya, and others, many international and local coffee shops chains sell Es Kopi Susuwith good quality coffee at an affordable price. Based on data¹, the growth of the coffee shop business until the end of 2019 is predicted to increase 15-20% compared to 2018 which only 8-10%. It shows that the interest of the Indonesian for coffee, especially Es Kopi Susu is still very high. Related to the trend, JAKPAT has conducted a survey in order to understand consumer habits and behavior towards this product, Grab and Go Es Kopi Susu.

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Indonesian Makeup Trends in 2019 – JAKPAT Survey Report

Makeup is a mandatory and unseparated daily necessity that cannot be separated from women’s lives. Along with the evolving makeup trends, beauty brands are competing in innovating their products. In addition, more beauty brands have emerged to answer consumers’ wants and needs for makeup product trends. To understand this condition, JAKPAT creates a survey towards 1.510 female respondents nationwide, aimed to capture respondents’ preference toward makeup product, brand, and style also their buying behavior. Moreover, we also provide a map of makeup brands’ ranking for each category based on the actual makeup brand our respondents are currently wearing. By understanding this ranking, we can see a clear picture of the competition between local and global makeup brands as it is shown in our respondent’s actual usage.

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How Concerned are Indonesian Consumer about Plastic Waste? – JAKPAT Survey Report

In this era, plastic waste is a serious problem for the environment. Researchers estimate that more than 8.3 billion tons of plastic have been produced since the early 1950s. About 60% of them have ended up in either a landfill or the natural environment.

On the other hand, humans are hardly separated from plastic using. Moreoverplasticis still the main packaging material in the industry. Plastic fulfills the needs of practical in food/drink packaging in this face-paced world. The amount of plastic keeps increasing due to people’s habit of consuming food/drink which wrapped up in plastic.

In addition, the emergence of Greta Thunberg as a young environment activist gives us a picture that young people (Gen Z) are concern about environmental issues such as plastic waste. This is the background of JAKPAT researching the attention of Indonesian consumers, especially young Indonesians, on the impact of the use of plastic on the environment.

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The Power of Social Media Influencer – JAKPAT Survey Report

The rising of Youtube and Instagram popularity has been affected by the effectiveness of influencer’s existence in the marketing of the product. It has been confirmed by another previous study that stated 80% of marketers find that influencer is an effective marketing strategy.

In the first semester of 2019 research by JAKPAT, the trend of Facebook, Youtube, and Instagram has dominated the usage of social media since they positioned at the top 3 most used social media. Current news, Comedy, and film are the contents that most of the people like. Furthermore, considered by gender, female tend to choose a beauty review, while males tend to look for current news. When it comes to online behavior, people seem to be more affected by the internet nowadays. Based on that statement, the existence of influencer also becomes more effected to the awareness of the product, purchase intention, and also believability to brand.

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Indonesian Mobile Habit 1st Semester of 2019 – JAKPAT Survey Report

Nowadays, people put their lives on mobile gadgets. Starting from fulfilling essential needs, communication, studying/learning, work, and entertainment as well. From day to night, mobile gadgets offer a variety of activities that ease people in doing their activities. People are hardly quit from mobile gadgets activities on a daily basis.

The high use of the internet in mobile gadgets affects people’s activities to switch them into mobile-based.These include messaging, watching videos, playing games, mobile banking,and map services.

Jakpat conducted a survey on the habit of accessing mobile devices during the first semester of 2019 involving 1000+ respondents JAKPAT.

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Almost 50% of respondents don’t know the meaning of PAO (period after opening) symbols on the product – JAKPAT Survey Report

Most products have expired date, but in makeup products they also have a symbol what so called as PAO or Period After Opening which indicates how long you should stop using the product since the first day you opened the packaging. People might notice the expired date written on makeup products packaging, but they might not know about PAO symbol and what it means. Moreover, even if they aware of it, there is possibility that people still use makeup products exceeding the PAO or even the expired date. Thus, JAKPAT tried to capture the makeup products owned by Indonesian women and to describe the importance of expired date and PAO of their makeup products for them.

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JAKPAT Trend Track #10 ( 3rd Week of Ramadan 2019) – Survey Report

The Trend-Track study by JAKPAT special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019.

Some events related to the Indonesian presidential election, such as protests at Bawaslu (May 21-23 2019), KPU’s decision, became a major topic on the internet platform in the third week of Ramadhan 2019, such as social media and Youtube.

While the blocking of social media by the Indonesian government some time ago did not seem to deter social media users from accessing it. More than 50% of them claimed to use VPN so they can still access social media.

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JAKPAT Trend Track #9 ( 2nd Week of Ramadan 2019) – Survey Report

The Trend-Track study by JAKPAT special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019.

Road crimes during the month of Ramadan such as robbery and assault stole the attention of social media users in the second week of Ramadan 2019. In addition, religious content and inspiration for breaking the fast menu tend to be popular on Youtube this week.

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 For more detailed data, please download the PDF file down below.

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 or Get A Sales Quote by filling this form or Call to +622745015293