Tag Archives: socialmedia

2022 Indonesia Mobile Entertainment & Social Media Trends – JAKPAT Survey Report 2023

In this modern days, it is super easy for people to get entertainment anytime, anywhere. Yes, simply open smartphone and various entertainment options available. Movies streaming apps, music streaming platforms, games, radio, online book, as well as social media which of course serve a role as entertainment source too.
However, users might not be settled with one app or platform for one type of entertainment. Users have a diverse taste which somehow couldn’t be accommodate by one platform. Thus, audiences tend to use more than one entertainment platform, especially platforms to stream movies and series.
Besides being source of entertainment, social media also play important role related to business. It can be a convenient platform for businesses to connect with customers and vice versa.
This year, JAKPAT is back with social media trends report which is not only covering the social media usage, but also presenting users habit on using mobile entertainment platforms in 2022.

For more detailed data, please download the PDF file down below.

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Public Response Toward 2023 Recession – Jakpat x Continuum Data Report 2023

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Welcoming 2023 might not be as exciting as years before. We usually welcome new year with joy and excitement, but this year worries and anxiety might follow, due to 2023 recession issue. Public have varied response toward this issue, some might feel worried while the others don’t, some might had started to be financially prepared and some others will just live as usual. However, it became a major topic to talk about both offline and online in the end of 2022. Thus, Jakpat is now collaborating with Continuum Data Indonesia to capture public response toward this 2023 global recession issue and how will they deal with it. We combined two research method, online survey to 1434 Jakpat respondents and big data analysis sourced from social media, Twitter. This report is available in Bahasa Indonesia.

Jakpat with Continuum Data and INDEF will also held a webinar to further discuss this report and will also talk about financial planning strategies amid economic uncertainty.

Register now on the link below!
https://s.id/1uY06

For more detailed data, please download the PDF file down below.

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Rethinking Our Sweet Drinks – JAKPAT Survey Report 2022

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Sweet drinks have become a part of our daily consumption. In recent years, more and more cafes and beverages outlets available, which is quite convenient for people who doesn’t have the time to make the drinks at home. This condition created a trend in F&B business with what so called as “minuman kekinian” or later in this report we call it as trendy drinks. However, recently there was an incident involving one Indonesian trendy drink brand and a customer who posted a tweet related to a particular drink sold in this outlet, regarding its ingredients especially sugar content. It made daily sugar intake and sugar content in food and beverages became a widely discussed topic in the last few weeks. In this report, JAKPAT will present the survey result to 1209 respondents nationwide related to their sweet drinks consumption and their response to this viral tweet incidents.

For more detailed data, please download the PDF file down below.

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Welcoming Ramadan 2022 – JAKPAT Survey Report

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Ramadan is just around the corner and it will be Indonesia’s 3rd Ramadan and Eid al-Fitr during Covid-19 pandemic. Two years in pandemic, people are already try to adapt with new normal, doing activities outside the house with health protocol. This is might also affecting this year Ramadan and Eid’s tradition or habit, compared to two previous Ramadan. Thus, JAKPAT tries to describe Muslim’s plan regarding the most awaited moment of the year to give insights about what’s going to happen in the Ramadan and Eid al-Fitr 2022.

For more detailed data, please download the PDF file down below.

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Indonesia Social Media Trends 2nd Semester of 2021 – JAKPAT Survey Report

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Social media are keep changing with features and trends among their users. Recently video content is gaining more popularity among social media users to express themselves. In terms of business, social media is an important platform for business and marketing. It can be a useful media for promotion and spreading other information, as well as the use of social media to communicate with customers. From customers’ perspective, social media can be a tool to find information about brands and products that they want to buy. Thus, in this special report, not only describing about the social media trend, but also describing the perspective of social media user about obtaining information about brand and products.

For more detailed data, please download the PDF file down below.

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Mobile Habit 2020 – JAKPAT Survey Report

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2020 is a year that is quite important to remember. The pandemic is forcing people to become increasingly familiar with online activities. JAKPAT once again conducted a survey related to the habits of activities carried out on mobile devices, this time JAKPAT added children’s mobile activities as the discussion material.

For more detailed data, please download the PDF file down below.

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Traveling trends 2020: Holidays During Pandemic – JAKPAT Survey Report

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Traveling is one of the most affected activities during the Covid-19 pandemic in 2020,most travel plans are canceled. However, in the 4th quarter of 2020, several tourist spots are starting to open due to travel’s demand. 2020 holiday is totally different due to the pandemic which requires the hygiene protocol in all segments.

On this occasion, JAKPAT has conducted a survey to see how the traveling trend in 2020 is different from the previous year. This report will offer insight into how people’s traveling behavior during a pandemic.

For more detailed data, please download the PDF file down below.

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Indonesia Social Media Trend 1st Semester of 2020 – JAKPAT Survey Report

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Online activities during this pandemic continue to increase, as reported by JAKPAT on COVID-19 special report which states that consumption of online media such as streaming video and social media is increasing. Many people access social media either to spend their spare time or look for the latest information about Covid-19.

To understand social media usage trends in Indonesia within the1st semester of 2020, JAKPAT conducted a survey of 1,701 respondents nationwide, which aimed to determine social media awareness, usage, BUMO (Brand Used Most Often), and value. In addition, we also want to capture user habits on social media.

For more detailed data, please download the PDF file down below.

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Beauty Influencer – JAKPAT Study of Social Media Influencer Tracking

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In this digital era, the existence of social media influencers is increasingly considered. Especially in the beauty industry, people are looking up to them for references. The number of followers or subscribers is a success standard for influencers, which later becomes a mark for brands for their marketing plan in terms of endorsement.

This tracking study of social media influencer aims to find out beauty enthusiasts’ perspective towards the beauty influencers they follow.

For more detailed data, please download the PDF file down below.

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JAKPAT TVC Review Ramadan 2020 Edition

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Ramadan is a meaningful month for all Muslims in the world including in Indonesia where the majority of the population is Muslim. However, this time Ramadan feels very different from previous years with the existence of the Covid-19 pandemic which requires people to stay at home and cannot be free to keep in touch with others the way Ramadan should be. Adverts that are usually shown during Ramadan must also adjust to the current situation by adding messages related to COVID-19. Hence, JAKPAT conducted research on respondents’ assessment of TVC from several products that have special TVC made for Ramadan edition.

The assessed aspects include Ad awareness, Purchase Intention, Overall Liking, Uniqueness, Believability, Relevancy.

There are a total of 33 advertisements involved in this survey. Ranging from food/beverage product category to the e-commerce category.