Tag Archives: socialmedia

sosmed trend - 624x244 x

Indonesia Social Media Trend 1st Semester of 2020 – JAKPAT Survey Report

Online activities during this pandemic continue to increase, as reported by JAKPAT on COVID-19 special report which states that consumption of online media such as streaming video and social media is increasing. Many people access social media either to spend their spare time or look for the latest information about Covid-19.

To understand social media usage trends in Indonesia within the1st semester of 2020, JAKPAT conducted a survey of 1,701 respondents nationwide, which aimed to determine social media awareness, usage, BUMO (Brand Used Most Often), and value. In addition, we also want to capture user habits on social media.

Slide7

Slide10

Slide14

 For more detailed data, please download the PDF file down below.

Download button

Ready to Send A Survey?

BUTTON CREATE

Beauty Influencer (5)

Beauty Influencer – JAKPAT Study of Social Media Influencer Tracking

In this digital era, the existence of social media influencers is increasingly considered. Especially in the beauty industry, people are looking up to them for references. The number of followers or subscribers is a success standard for influencers, which later becomes a mark for brands for their marketing plan in terms of endorsement.

This tracking study of social media influencer aims to find out beauty enthusiasts’ perspective towards the beauty influencers they follow.

 

Slide6

Slide8

 

Slide13

Slide15

 For more detailed data, please download the PDF file down below.

Download button

Ready to Send A Survey?

BUTTON CREATE

Jakpat TVC Review (1)

JAKPAT TVC Review Ramadan 2020 Edition

Ramadan is a meaningful month for all Muslims in the world including in Indonesia where the majority of the population is Muslim. However, this time Ramadan feels very different from previous years with the existence of the Covid-19 pandemic which requires people to stay at home and cannot be free to keep in touch with others the way Ramadan should be. Adverts that are usually shown during Ramadan must also adjust to the current situation by adding messages related to COVID-19. Hence, JAKPAT conducted research on respondents’ assessment of TVC from several products that have special TVC made for Ramadan edition.

The assessed aspects include Ad awareness, Purchase Intention, Overall Liking, Uniqueness, Believability, Relevancy.

There are a total of 33 advertisements involved in this survey. Ranging from food/beverage product category to the e-commerce category.

Slide15

Slide16

Slide17

Slide18

Slide19

 For more detailed data, please download the PDF file down below.

Download button

Ready to Send A Survey?

BUTTON CREATE

INDONESIA ECOMMERCE TREND 2018 (26)

Indonesian Mobile Habit 2nd Semester of 2019 – JAKPAT Survey Report

JAKPAT re-conducted a study of the habits of mobile users in Indonesia. In the second semester report of 2019, JAKPAT also discussed the perception of providing access to gadgets for young children. Here we will find out how differences of opinion between parents and those who do not have children.

Slide6

Slide8

Slide13

Slide18

Slide20

 For more detailed data, please download the PDF file down below.

Download button

Ready to Send A Survey?

BUTTON CREATE

INDONESIA ECOMMERCE TREND 2018 (25)

Indonesia Digital Wallet Trend 2019 – JAKPAT Survey Report

In 2019 cashless payment services are increasingly popular in Indonesia, a variety of businesses and services across the cities offering Indonesians a payment alternative. According to Bank Indonesia, the e-wallet operator company consists of 22 financial technology (fin-tech) companies, 11 banks, and 5 telecommunication companies. The e-wallet operator is competing to expand its market share by undertaking a massive promotional strategy including cashback and partnership with companies that have many user bases such as e-commerce, online travel agency, etc.

Relevant to that matters, JAKPAT has conducted a survey in order to understand the use of Indonesian digital wallet in electronic transactions and the major players in Indonesia’s digital wallet industry 2019.

Slide5

Slide6

Slide8

page 1

Slide11

 For more detailed data, please download the PDF file down below.

Download button

Ready to Send A Survey?

BUTTON CREATE

 

INDONESIA ECOMMERCE TREND 2018 (24)

Indonesia Social Media Trend 2nd Semester of 2019 – JAKPAT Survey Report

Based on data from APJII, penetration of Internet users in Indonesia is 64.8% or around 171.17 million people. Most of them access the internet to open social media, either through websites, mobile web, or mobile apps. Seeing the huge potential of active social media users, small businesses and large companies use this platform to advertise their brands, products, or the company itself to reach current and potential customers. Many small businesses / large companies use social media influencers as their brand, product, or company ambassadors to achieve their goals. They have a role as key opinion leaders for users to get quality product recommendations. To understand social media usage trends in Indonesia within 2nd semester of 2019, JAKPAT conducted a survey of 1,510 respondents nationwide which aimed to determine social media awareness, usage, BUMO (Brand Used Most Often), and value. In addition, we also want to capture user habits on social media, such as social media friends, undesired following, and common interest through certain social media.

Slide15

Slide37

Slide47

Slide48

Slide58

 For more detailed data, please download the PDF file down below.

Download button

Ready to Send A Survey?

BUTTON CREATE

A BLOG Header - Harbolnas 624x244 x (2)

HARBOLNAS 2019 (Hari Belanja Online Nasional) : What You Need To Know – JAKPAT Survey Report

Hari Belanja Nasional or popularly named as HARBOLNAS is highly awaited by consumers every December 12th. E-commerces, marketplaces and online shops in Indonesia are competing to offer the biggest sale for consumers. It has been the 7th HARBOLNAS since 2012, and we are interested in hold a survey towards this trend. In this survey, JAKPAT provides data about the implementation of HARBOLNAS 2019 in netizen’s perspective.

Slide6

Slide12

Slide15

Slide17

Slide23

Slide25

 For more detailed data, please download the PDF file down below.

Download button

Ready to Send A Survey?

BUTTON CREATE

BLOG Header - es kopisusu 624x244 x

What Indonesians Like From Es Kopi Susu? – JAKPAT Survey Report

The coffee trend in Indonesia continues to grow and has become a new lifestyle in Indonesia. The increasing demand among Indonesian people for practical products raises the concept of Grab-and-Go coffee that can satisfy the desires of consumers who do not have much free time and high mobility. In recent years, the phenomenon of Es Kopi Susu is booming in Indonesia. Previously, coffee was identical with bitter taste, Es Kopi Susugave a new flavor variant so that it could be enjoyed by more people. In major cities such as Jakarta, Bandung, Surabaya, and others, many international and local coffee shops chains sell Es Kopi Susuwith good quality coffee at an affordable price. Based on data¹, the growth of the coffee shop business until the end of 2019 is predicted to increase 15-20% compared to 2018 which only 8-10%. It shows that the interest of the Indonesian for coffee, especially Es Kopi Susu is still very high. Related to the trend, JAKPAT has conducted a survey in order to understand consumer habits and behavior towards this product, Grab and Go Es Kopi Susu.

Slide6

Slide8

Slide20

Slide31

Slide32

Slide33

 For more detailed data, please download the PDF file down below.

Download button

Ready to Send A Survey?

BUTTON CREATE

Instan Noodle 624x244 x

Indonesian Makeup Trends in 2019 – JAKPAT Survey Report

Makeup is a mandatory and unseparated daily necessity that cannot be separated from women’s lives. Along with the evolving makeup trends, beauty brands are competing in innovating their products. In addition, more beauty brands have emerged to answer consumers’ wants and needs for makeup product trends. To understand this condition, JAKPAT creates a survey towards 1.510 female respondents nationwide, aimed to capture respondents’ preference toward makeup product, brand, and style also their buying behavior. Moreover, we also provide a map of makeup brands’ ranking for each category based on the actual makeup brand our respondents are currently wearing. By understanding this ranking, we can see a clear picture of the competition between local and global makeup brands as it is shown in our respondent’s actual usage.

Slide6

Slide7

Slide10

Slide22

Slide24

Slide26

 For more detailed data, please download the PDF file down below.

Download button

Ready to Send A Survey?

BUTTON CREATE

BLOG Header - Plastic waste 624x244 x

How Concerned are Indonesian Consumer about Plastic Waste? – JAKPAT Survey Report

In this era, plastic waste is a serious problem for the environment. Researchers estimate that more than 8.3 billion tons of plastic have been produced since the early 1950s. About 60% of them have ended up in either a landfill or the natural environment.

On the other hand, humans are hardly separated from plastic using. Moreoverplasticis still the main packaging material in the industry. Plastic fulfills the needs of practical in food/drink packaging in this face-paced world. The amount of plastic keeps increasing due to people’s habit of consuming food/drink which wrapped up in plastic.

In addition, the emergence of Greta Thunberg as a young environment activist gives us a picture that young people (Gen Z) are concern about environmental issues such as plastic waste. This is the background of JAKPAT researching the attention of Indonesian consumers, especially young Indonesians, on the impact of the use of plastic on the environment.

Slide7

Slide8

Slide12Slide21Slide26

 For more detailed data, please download the PDF file down below.

Download button

Ready to Send A Survey?

BUTTON CREATE