Tag Archives: mudik

Ramadan & Eid 2022

Ramadan & Eid 2022 – JAKPAT Survey Report

2022 Ramadan and Eid al-Fitr was the third Ramadan and Eid during Covid-19 pandemic. However, this year Ramadan and Eid might be different from the previous two during pandemic, since some restrictions and traveling banned were not applied this time. People’s behavior and tradition might be more similar to the Ramadan and Eid behavior and tradition before the pandemic. JAKPAT utilized this moment to conduct surveys on people’s behavior during Ramadan months and the tradition during Eid al-Fitr 2022.

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69. Ramadan Report W3 2022-624x244_fix

#3 Ramadan Weekly Report 2022

By the third week, Muslims have completed half of their fast in the month of Ramadan. All the preparation for Eid Day also more likely to start on this week. In this report JAKPAT will describe some of the changes on Ramadan habit from week to week and what people do on third week of 2022 Ramadan.

Topic Discussed Clothes Shopping

 

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Welcoming Ramadan 2022 – JAKPAT Survey Report

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Ramadan is just around the corner and it will be Indonesia’s 3rd Ramadan and Eid al-Fitr during Covid-19 pandemic. Two years in pandemic, people are already try to adapt with new normal, doing activities outside the house with health protocol. This is might also affecting this year Ramadan and Eid’s tradition or habit, compared to two previous Ramadan. Thus, JAKPAT tries to describe Muslim’s plan regarding the most awaited moment of the year to give insights about what’s going to happen in the Ramadan and Eid al-Fitr 2022.

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Jakpat TVC Review (1)

JAKPAT TVC Review Ramadan 2020 Edition

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Ramadan is a meaningful month for all Muslims in the world including in Indonesia where the majority of the population is Muslim. However, this time Ramadan feels very different from previous years with the existence of the Covid-19 pandemic which requires people to stay at home and cannot be free to keep in touch with others the way Ramadan should be. Adverts that are usually shown during Ramadan must also adjust to the current situation by adding messages related to COVID-19. Hence, JAKPAT conducted research on respondents’ assessment of TVC from several products that have special TVC made for Ramadan edition.

The assessed aspects include Ad awareness, Purchase Intention, Overall Liking, Uniqueness, Believability, Relevancy.

There are a total of 33 advertisements involved in this survey. Ranging from food/beverage product category to the e-commerce category.

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 For more detailed data, please download the PDF file down below.

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INDONESIA ECOMMERCE TREND 2018 (19)

Indonesian Eid Exodus ‘Mudik’ 2019 – JAKPAT Special Report

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‘Mudik’ is an annual tradition to going back to the hometown to celebrate Eid with family. This year,  in 2019, mudik can be slightly different due to the new trans-Java network of toll road and the new airfare policy which considered to make ticket price more expensive.

JAKPAT conducted survey  about the experience of Indonesian eid exodus and the out of home consumption during the trip.

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 For more detailed data, please download the PDF file down below.

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