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Welcoming Ramadan 2022 – JAKPAT Survey Report

Ramadan is just around the corner and it will be Indonesia’s 3rd Ramadan and Eid al-Fitr during Covid-19 pandemic. Two years in pandemic, people are already try to adapt with new normal, doing activities outside the house with health protocol. This is might also affecting this year Ramadan and Eid’s tradition or habit, compared to two previous Ramadan. Thus, JAKPAT tries to describe Muslim’s plan regarding the most awaited moment of the year to give insights about what’s going to happen in the Ramadan and Eid al-Fitr 2022.

For more detailed data, please download the PDF file down below.

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JAKPAT TVC Review Ramadan 2020 Edition

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Ramadan is a meaningful month for all Muslims in the world including in Indonesia where the majority of the population is Muslim. However, this time Ramadan feels very different from previous years with the existence of the Covid-19 pandemic which requires people to stay at home and cannot be free to keep in touch with others the way Ramadan should be. Adverts that are usually shown during Ramadan must also adjust to the current situation by adding messages related to COVID-19. Hence, JAKPAT conducted research on respondents’ assessment of TVC from several products that have special TVC made for Ramadan edition.

The assessed aspects include Ad awareness, Purchase Intention, Overall Liking, Uniqueness, Believability, Relevancy.

There are a total of 33 advertisements involved in this survey. Ranging from food/beverage product category to the e-commerce category.