Tag Archives: brandtracking

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The Power of Social Media Influencer – JAKPAT Survey Report

The rising of Youtube and Instagram popularity has been affected by the effectiveness of influencer’s existence in the marketing of the product. It has been confirmed by another previous study that stated 80% of marketers find that influencer is an effective marketing strategy.

In the first semester of 2019 research by JAKPAT, the trend of Facebook, Youtube, and Instagram has dominated the usage of social media since they positioned at the top 3 most used social media. Current news, Comedy, and film are the contents that most of the people like. Furthermore, considered by gender, female tend to choose a beauty review, while males tend to look for current news. When it comes to online behavior, people seem to be more affected by the internet nowadays. Based on that statement, the existence of influencer also becomes more effected to the awareness of the product, purchase intention, and also believability to brand.

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 For more detailed data, please download the PDF file down below.

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JAKPAT TVC Review – Ramadhan 2019 Special Report

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product that has special TVC made for Ramadan edition. The assessed aspects include:

  • Ad awareness
  • Purchase Intention
  • Overall Liking
  • Uniqueness
  • Believability
  • Relevancy

There are total 35 advertisement involved in this survey. Ranging from food/beverage product category till e-commerce category.

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 For more detailed data, please download the PDF file down below.

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JAKPAT Brand Health Tracking (Q1 of 2019) – Nugget (frozen food)

Brand Health Tracking is a study conducted by JAKPAT for mapping nugget (frozen food) brand conditions in the Indonesian market  with several aspects include :
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation

Some nugget brands appear in our findings, namely Fiesta, So Good, So Nice, Champ, etc

JAKPAT also conducted Brand Health Tracking (BHT) studies on several other product categories:

1. Ready-to-drink (RTD) Tea
2. Chips
3. Digital Payment
4. Cookies
5. Instant noodle
6. Crackers
7. RTD Juice
8. Wafer
9. Nugget
10. Sausage
11. RTD Coffee

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 For more detailed data, please download the PDF file down below.

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JAKPAT Brand Health Tracking (Q1 of 2019) – RTD Coffee

Brand Health Tracking is a study conducted by JAKPAT for mapping Ready-to-Drink (RTD) coffee brand conditions in the Indonesian market  with several aspects include :
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation

Some RTD Coffee brands appear in our findings, namely Nescafe, Luwak White Coffee, Good Day, Giolda, Kopiko, etc

JAKPAT also conducted Brand Health Tracking (BHT) studies on several other product categories:

1. Ready-to-drink (RTD) Tea
2. Chips
3. Digital Payment
4. Cookies
5. Instant noodle
6. Crackers
7. RTD Juice
8. Wafer
etc

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 For more detailed data, please download the PDF file down below.

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 or Get A Sales Quote by filling this form or Call to +622745015293

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JAKPAT Brand Health Tracking (Q1 of 2019) – Chips

Brand Health Tracking is a study conducted by JAKPAT for mapping chips (snacks) brand conditions in the Indonesian market  with several aspects include :
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation

Some chips (snacks) brands appear in our findings, namely Chitato, Lays, Prigles, Qtela, Happy Tos, Potabee, etc.

JAKPAT also conducted Brand Health Tracking (BHT) studies on several other product categories:

1. Ready-to-drink (RTD) Tea
2. Instant Noodle
3. Digital Payment
4. Cookies
5. Ready-to-drink (RTD) Juice
6. Crackers
7. RTD Coffee
8. Wafer
etc

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 For more detailed data, please download the PDF file down below.

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Ready to Send A Survey?

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 or Get A Sales Quote by filling this form or Call to +622745015293

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JAKPAT Brand Health Tracking (Q1 of 2019) – RTD Tea

Brand Health Tracking is a study conducted by JAKPAT for mapping ready-to-drink (RTD) tea brand conditions in the Indonesian market  with several aspects include :
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation

Some Indonesian RTD tea brands appear in our findings, namely Teh Botol Sosro, Teh Gelas, Teh Pucuk Harum, Teh Kotak, Teh Javana, Frestea.

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 For more detailed data, please download the PDF file down below.

Download button

Ready to Send A Survey?

BUTTON CREATE

 or Get A Sales Quote by filling this form or Call to +622745015293