Tag Archives: tvads

JAKPAT TVC Review Ramadan 2020 Edition

Ramadan is a meaningful month for all Muslims in the world including in Indonesia where the majority of the population is Muslim. However, this time Ramadan feels very different from previous years with the existence of the Covid-19 pandemic which requires people to stay at home and cannot be free to keep in touch with others the way Ramadan should be. Adverts that are usually shown during Ramadan must also adjust to the current situation by adding messages related to COVID-19. Hence, JAKPAT conducted research on respondents’ assessment of TVC from several products that have special TVC made for Ramadan edition.

The assessed aspects include Ad awareness, Purchase Intention, Overall Liking, Uniqueness, Believability, Relevancy.

There are a total of 33 advertisements involved in this survey. Ranging from food/beverage product category to the e-commerce category.

For more detailed data, please download the PDF file down below.

Ready to Send A Survey?

Indonesian Makeup Trends in 2019 – JAKPAT Survey Report

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Makeup is a mandatory and unseparated daily necessity that cannot be separated from women’s lives. Along with the evolving makeup trends, beauty brands are competing in innovating their products. In addition, more beauty brands have emerged to answer consumers’ wants and needs for makeup product trends. To understand this condition, JAKPAT creates a survey towards 1.510 female respondents nationwide, aimed to capture respondents’ preference toward makeup product, brand, and style also their buying behavior. Moreover, we also provide a map of makeup brands’ ranking for each category based on the actual makeup brand our respondents are currently wearing. By understanding this ranking, we can see a clear picture of the competition between local and global makeup brands as it is shown in our respondent’s actual usage.

For more detailed data, please download the PDF file down below.

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What Indonesian Viewers Say About National TV and Digital Content? – JAKPAT Survey Report

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National TV programs are not the only shows for Indonesians. The raise of Youtube and streaming platforms such as Netflix, HooQ, Iflix, and Viu is giving a lot more choices for Indonesians. In this survey, Jakpat wants to explain Indonesians’ preferences towards National TV as well as digital content.

For more detailed data, please download the PDF file down below.

Ready to Send A Survey?

JAKPAT TVC Review – Ramadhan 2019 Special Report

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TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product that has special TVC made for Ramadan edition. The assessed aspects include:

Ad awareness
Purchase Intention
Overall Liking
Uniqueness
Believability
Relevancy

There are total 35 advertisement involved in this survey. Ranging from food/beverage product category till e-commerce category.

For more detailed data, please download the PDF file down below.

Ready to Send A Survey?

or Get A Sales Quote by filling this form or Call to +622745015293

JAKPAT TVC Review Ramadhan 2019 Edition: Instant Noodle

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TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include:

Ad awareness
Purchase Intention
Overall Liking
Uniqueness
Believability
Relevancy

For the INSTANT NOODLE category, JAKPAT involves 3 ads from Indomie, Mie Sedaap, and Supermi.

For more detailed data, please download the PDF file down below.

Ready to Send A Survey?

or Get A Sales Quote by filling this form or Call to +622745015293

JAKPAT TVC Review Ramadhan 2019 Edition: Hijab Shampoo

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TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include: