Tag Archives: indonesianbrand

Indonesia Consumer Financial Habit 2023 on Gen Z, Millennials and Gen X

Consumers habit are differed across generations, in this series of report JAKPAT will share highlights of insights showing differences behavior, habit and preferences in between generations. The report will cover Generation X, Millennials, and Generation Z in Indonesia.

First series will take you to look at their Financial Habit.

Key Research points:

Financial Product Usage and Preferences
Source of Income
Allocation to Expenses and Savings
3 Personas based on Financial Habit
Financial Dependency

Here are some preview of the report

Complete Report Can Be Downloaded Below

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or Email Us at partner@jakpat.net

2022 Beauty Trends – JAKPAT Survey Report 2022

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The development of beauty industry in Indonesia is quite significant with the presence of local beauty companies, which are dominated by small medium enterprises. This shows that Indonesia has a large and growing market for beauty industry. People, both men and women, are familiar with the use of makeup for daily life and getting aware of the importance of using skincare. Thus, this year JAKPAT is back with Beauty Trends report which presents the survey result on 3131 respondents nationwide. This report will show the usage of makeup and skincare products as well as the top brand used most often for each product. A glimpse of what people think about local beauty brands will also be reported, and a little bonus related to beauty influences of South Korea.

For more detailed data, please download the PDF file down below.

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Indonesia Ecommerce Trends of 1st Half 2022 – JAKPAT Survey Report

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To survive amid competition, online shoppers or e-commerce platforms need to monitor the trends consistently. For almost the last five years, JAKPAT has surveyed e-commerce trends to capture online shopping trends and consumer perspectives on the performance of major e-commerce platforms in Indonesia.

For more detailed data, please download the PDF file down below.

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9.9 Super Sale – JAKPAT Survey Report

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9.9 is one of the sale events that Indonesian internet users have been waiting for, especially those who like online shopping. At this moment, e-commerce and food delivery platforms offer their best deals. Through this survey report, JAKPAT tries to capture the trend that occurred during the 9.9 super sale among our respondents.

For more detailed data, please download the PDF file down below.

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What’s Gonna Happen in Ramadan 2021 – JAKPAT Survey Report

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Ramadan and Eid are very important moments for Muslims in Indonesia. Many unique traditions & consumption occur during these times. Through this survey report, JAKPAT tries to catch these trends to find out what respondents are planning in Ramadan and Eid so that it can provide insights to marketers in planning market strategies.

For more detailed data, please download the PDF file down below.

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Harbolnas 2020: Big sale event – JAKPAT Survey Report

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Hari belanja nasional, or HARBOLNAS, is an annual event held on every December 12th is the awaited event. People are dying to get the best deal during this event. This year, JAKPAT has conducted annual research towards harbolnas.

For more detailed data, please download the PDF file down below.

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Beauty Trend 2020 – JAKPAT Survey Report

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In 2020, various industrial sectors in the world are experiencing a crisis due to the COVID-19 pandemic, including the beauty industry. Makeup products, in particular, have reportedly experienced a decrease in purchase due to COVID-19. The regulation of “stay at home“ means that women rarely use makeup. Meanwhile, skincare products have allegedly increased due to the changing beauty trends during the COVID-19 pandemic where people pay more attention to skin health in depth.

To understand this condition, JAKPAT creates a survey of 1.119 female respondents nationwide, aimed to capture respondents’ behavior toward beauty products during the COVID-19 pandemic and their preference toward beauty products, brand, as well as style, also their buying behavior. Moreover, we also provide a map of makeup brands’ ranking for each category based on the actual makeup brand which currently used by the respondents. By understanding this ranking, we can see a clear picture of the competition between local and global makeup brands as it is shown in our respondent’s actual usage.

For more detailed data, please download the PDF file down below.

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Here’s the Perception of Indonesian Millennials About Investment – JAKPAT Survey Report

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Nowadays, there are lots of ways for people to invest in. Due to technology development and its various ways, millennials are starting to aware of the investment.

The increase in fraud investment cases marks the awareness of Indonesians towards investment.

Through this research, JAKPAT tries to understand respondents’ perspectives towards investment, types of investors, as well as fraud cases that might affect their decision in investing.

For more detailed data, please download the PDF file down below.

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Indonesia Social Media Trend 1st Semester of 2020 – JAKPAT Survey Report

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Online activities during this pandemic continue to increase, as reported by JAKPAT on COVID-19 special report which states that consumption of online media such as streaming video and social media is increasing. Many people access social media either to spend their spare time or look for the latest information about Covid-19.

To understand social media usage trends in Indonesia within the1st semester of 2020, JAKPAT conducted a survey of 1,701 respondents nationwide, which aimed to determine social media awareness, usage, BUMO (Brand Used Most Often), and value. In addition, we also want to capture user habits on social media.

For more detailed data, please download the PDF file down below.

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Indonesia Digital Wallet Trend 1st Semester of 2020 – JAKPAT Survey Report

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The cashless society in Indonesia is increasingly popular as technology literacy increases. According to the 2019 Fintech Daily Social Indonesia Report, the digital wallet or “e-wallet” platform is the most popular financial technology “fintech” category in Indonesia¹. In 2019, the value of electronic money transactions surged sharply by 207% to Rp 145.2 trillion². Whereas, the digital wallet is highly recommended by the government due to the new normal period to avoid physical contact.

Relevant to that matter, JAKPAT has conducted a survey of 1,441 internet users to understand the use of digital wallets in Indonesia. This report will discuss trends of digital wallets in this new era, major players in the industry, and focus on server-based digital wallet payments.

For more detailed data, please download the PDF file down below.

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