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Indonesia Consumer Financial Habit 2023 on Gen Z, Millennials and Gen X

Consumers habit are differed across generations, in this series of report JAKPAT will share highlights of insights showing differences behavior, habit and preferences in between generations. The report will cover Generation X, Millennials, and Generation Z in Indonesia.

First series will take you to look at their Financial Habit.

Key Research points: 

  • Financial Product Usage and Preferences
  • Source of Income
  • Allocation to Expenses and Savings
  • 3 Personas based on Financial Habit
  • Financial Dependency

Here are some preview of the report

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Complete Report Can Be Downloaded Below

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or Email Us at partner@jakpat.net

 

 

 

Beauty Trends

A Look Back at Beauty Trends in 2022 According to Indonesian Consumers

More than just an aesthetic function, taking care of the skin is actually an important part of caring for the health of the body. The reason is, more and more skincare consumersare literate about the function of the skincare contentthey use. Healthy skin is also the dream of skincare product users, including in Indonesia.

In the midst of uncertainty in the third year of the pandemic, the fact is that beauty products are still growing and innovating throughout 2022. As a recap before closing 2022, what is the trend of using beauty products this year?

Jakpat as a provider of market research and consumer research services published the 2022 Beauty Trends Report to see trends in the skincare products usage throughout 2022 in Indonesia. This report is based on a survey of 3131 female and male respondents who use skincare and cosmetic products. What do respondents say about the skincare and cosmetics they use throughout 2022? Check out the following interesting findings!

Growing Rapidly, Local Skincare Products Are Increasingly in Demand

Local skincare products and cosmetics have captured the hearts of the users in Indonesia. This is in line with the findings of Jakpat, where 7 out of 10 respondents also claimed to be interested in locally made skincare products and cosmetics. Among the 45 brands that are included in the Top Brand Used Most Often (BUMO) by respondents, 49% of them are local brands. In fact, some local beauty brands included in the Top BUMO in more than 10 products.

Apparently, local skincare and cosmetic products have the quality that is not inferior to imported products. It can be seen from 80% of respondents feel that local skincare products are more suitable for their skin condition. Meanwhile, 82% of respondents agreed that local cosmetic products suit their needs for makeup compared to imported cosmetic products.

Of course, this makes competition between local and international brands tighter in the Indonesian consumer market. Because local brand innovation continues to run and makes the various products they produce more competitive in the market.

Today’s Men as Skincare Users: The Skincare Market for Men

Although often associated with women, in fact, skincare is also a basic need for men. Men’s enthusiasm in using skincare can be seen in this report, where 64% of male respondents admitted to using skincare products.

Men’s skincare patterns are indeed quite unique this year. The reason is, serum products are the second top product used by male respondents. Meanwhile, face wash remains the most used skincare product by male respondents in 2022. The dominance of the use of facial wash is still the same as the findings in the previous Beauty Trends report in 2021, where face wash is the most frequently used skincare in everyday life.

There are 70% of male respondents admitted to using skincare products to achieve the skin condition they want. So what is the ideal skin condition in their opinion? The ideal skin condition according to most male respondents in this survey is acne-free, bright, as well as blackhead-free skin. Unfortunately, the skin condition of most respondents has not matched the ideal skin perception.

Even though it has gone through a long pandemic period, in fact, our consumers still pay attention to their skin condition, including male consumers in Indonesia. Reflecting on existing trends, it seems that beauty producers, especially local brands, are required to continue to innovate so that their products are in accordance with the needs of Indonesian consumers in 2023.

Get the details in our report here.

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2022 Beauty Trends – JAKPAT Survey Report 2022

The development of beauty industry in Indonesia is quite significant with the presence of local beauty companies, which are dominated by small medium enterprises. This shows that Indonesia has a large and growing market for beauty industry. People, both men and women, are familiar with the use of makeup for daily life and getting aware of the importance of using skincare. Thus, this year JAKPAT is back with Beauty Trends report which presents the survey result on 3131 respondents nationwide. This report will show the usage of makeup and skincare products as well as the top brand used most often for each product. A glimpse of what people think about local beauty brands will also be reported, and a little bonus related to beauty influences of South Korea.

Makeup Habit Skincare Women Skincare Men Buy Beauty Products

 

For more detailed data, please download the PDF file down below.

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Indonesia Ecommerce Trends of 1st Half 2022 – JAKPAT Survey Report

To survive amid competition, online shoppers or e-commerce platforms need to monitor the trends consistently. For almost the last five years, JAKPAT has surveyed e-commerce trends to capture online shopping trends and consumer perspectives on the performance of major e-commerce platforms in Indonesia.

E-commerce trends sem 1 2022_free version(Tika’s copy Aug 22 093537)

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For more detailed data, please download the PDF file down below.

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9.9 Super Sale – JAKPAT Survey Report

9.9 is one of the sale events that Indonesian internet users have been waiting for, especially those who like online shopping. At this moment, e-commerce and food delivery platforms offer their best deals. Through this survey report, JAKPAT tries to capture the trend that occurred during the 9.9 super sale among our respondents.

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For more detailed data, please download the PDF file down below.

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Religion and culinary are likely to be the most popular topics during Ramadan 2021

What’s Gonna Happen in Ramadan 2021 – JAKPAT Survey Report

Ramadan and Eid are very important moments for Muslims in Indonesia. Many unique traditions & consumption occur during these times. Through this survey report, JAKPAT tries to catch these trends to find out what respondents are planning in Ramadan and Eid so that it can provide insights to marketers in planning market strategies.

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7 out of 10 respondents shopped during Harbolnas (Hari Belanja Nasional) 12.12 2020

Harbolnas 2020: Big sale event – JAKPAT Survey Report

Hari belanja nasional, or HARBOLNAS, is an annual event held on every December 12th is the awaited event. People are dying to get the best deal during this event. This year, JAKPAT has conducted annual research towards harbolnas.

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Beauty Trend 2020 – JAKPAT Survey Report

In 2020, various industrial sectors in the world are experiencing a crisis due to the COVID-19 pandemic, including the beauty industry. Makeup products, in particular, have reportedly experienced a decrease in purchase due to COVID-19. The regulation of “stay at home“ means that women rarely use makeup. Meanwhile, skincare products have allegedly increased due to the changing beauty trends during the COVID-19 pandemic where people pay more attention to skin health in depth.

To understand this condition, JAKPAT creates a survey of 1.119 female respondents nationwide, aimed to capture respondents’ behavior toward beauty products during the COVID-19 pandemic and their preference toward beauty products, brand, as well as style, also their buying behavior. Moreover, we also provide a map of makeup brands’ ranking for each category based on the actual makeup brand which currently used by the respondents. By understanding this ranking, we can see a clear picture of the competition between local and global makeup brands as it is shown in our respondent’s actual usage.

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 For more detailed data, please download the PDF file down below.

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Here’s the Perception of Indonesian Millennials About Investment – JAKPAT Survey Report

Nowadays, there are lots of ways for people to invest in. Due to technology development and its various ways, millennials are starting to aware of the investment.

The increase in fraud investment cases marks the awareness of   Indonesians towards investment.

Through this research, JAKPAT tries to understand respondents’ perspectives towards investment, types of investors, as well as fraud cases that might affect their decision in investing.

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Indonesia Social Media Trend 1st Semester of 2020 – JAKPAT Survey Report

Online activities during this pandemic continue to increase, as reported by JAKPAT on COVID-19 special report which states that consumption of online media such as streaming video and social media is increasing. Many people access social media either to spend their spare time or look for the latest information about Covid-19.

To understand social media usage trends in Indonesia within the1st semester of 2020, JAKPAT conducted a survey of 1,701 respondents nationwide, which aimed to determine social media awareness, usage, BUMO (Brand Used Most Often), and value. In addition, we also want to capture user habits on social media.

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 For more detailed data, please download the PDF file down below.

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