Tag Archives: consumerbehavior

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JAKPAT Brand Health Tracking (Q1 of 2019) – RTD Tea

Brand Health Tracking is a study conducted by JAKPAT for mapping ready-to-drink (RTD) tea brand conditions in the Indonesian market  with several aspects include :
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation

Some Indonesian RTD tea brands appear in our findings, namely Teh Botol Sosro, Teh Gelas, Teh Pucuk Harum, Teh Kotak, Teh Javana, Frestea.

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 For more detailed data, please download the PDF file down below.

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13,000+ Indonesian Consumer Online Shopping Survey Report

JAJAK PENDAPAT (JAKPAT) had the opportunity to hold a survey regarding the netizen (Internet Citizen) behavior in carrying out online shopping activity.

Over 80% Shop Online

With 13,088 respondents that we collected, initially, we asked if they ever conducted an online-shopping activity or not. To be noticed all JAKPAT respondents are smartphone active users both in Android and IOS platform. Surprisingly, 80.1% respondents stated they had done it. Then for the next question we exclude respondents that stated they never buy anything online.

Things purchased online : Fashion, Gadget, Airline Ticket

1 Fashion 6755 64.43 %
2 Gadget ( handphone, laptop, tablet, dll) 4311 41.12 %
3 Plane tickets 3102 29.59 %
4 Cosmetics 2201 20.99 %
5 Train tickets 1866 17.8 %
6 Game items 1847 17.62 %
7 Books 1791 17.08 %
8 Hotel 1395 13.3 %
9 Household items 1390 13.26 %
10 Discount Voucher/Coupon for Food and Beverages 1321 12.6 %

Sites Ever Used  To Purchase Something Online: Tokobagus, Kaskus, OL Shop Facebook

Tokobagus (37.28%)
Kaskus (35.98%)
OL Shop Facebook (32.77%)
Lazada (29.16%)
Berniaga (20.52%)

> 70% Still Use Bank Transfer

In subsequent, we also wondered what kind of payment that they used to do when purchasing on the online shops. The result says that 70.27% respondents still relied on Bank Transfer instead of using another payment method.

1 Bank/ Wire Transfer 7368 70.27 %
2 Cash On Delivery 971 9.26 %
3 Clickpay / KlikBCA 878 8.37 %
4 Kartu Kredit 650 6.2 %
5 Rekber – Rekening Bersama 309 2.95 %

Main Criterias Considered When Shop Online

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1 Safe transaction and delivery 6711 64.01 %
2 Price low and many discounts 6047 57.67 %
3 Complete detailed on each item displayed 5057 48.23 %
4 Fast costumer service 2797 26.68 %
5 Speed in loading pages 2761 26.33 %
6 Mobile friendly 2717 25.91 %
7 Easy check out and fewer steps to shop 1464 13.96 %
8 Easy to refund 1437 13.71 %

Subscribe to E-Commerce/ Shopping Sites Newsletter? >60% : No

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1 No 6452 61.54 %
2 Yes 4034 38.47 %

As we, or some of us, have known that most of online shops can also allow their customers to subscribe newsletter which can be emailed afterwards. Nonetheless, when we asked whether they subscribed to the online shops newsletter or not, more than a half of the respondents (61.54%) revealed they did not subscribe to the newsletter.

Less Than Once A Month (58.66%) vs Minimum Once A Month (22.61%)

1 Less than once a month 6150 58.66 %
2 Minimum once a month 2371 22.61 %
3 2-3 times a month 1047 9.99 %
4 > 3 times a month 918 8.76 %

Last but not least, we also asked about their frequency of doing an online shopping. There were 58.66% respondents who shopped on line less than once a month and 22.61% respondents who shopped once a month as a minimum. The other respondents stated they shop online as frequent as twice a month.

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.

Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev - Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.