Tag Archives: consumerbehavior

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The Power of Social Media Influencer – JAKPAT Survey Report

The rising of Youtube and Instagram popularity has been affected by the effectiveness of influencer’s existence in the marketing of the product. It has been confirmed by another previous study that stated 80% of marketers find that influencer is an effective marketing strategy.

In the first semester of 2019 research by JAKPAT, the trend of Facebook, Youtube, and Instagram has dominated the usage of social media since they positioned at the top 3 most used social media. Current news, Comedy, and film are the contents that most of the people like. Furthermore, considered by gender, female tend to choose a beauty review, while males tend to look for current news. When it comes to online behavior, people seem to be more affected by the internet nowadays. Based on that statement, the existence of influencer also becomes more effected to the awareness of the product, purchase intention, and also believability to brand.

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What’s Jakartans say about the current air condition? – JAKPAT Survey Report

According to the AirVisual, Jakarta has stated as the most polluted city in the world on July 26th, 2019, with its Air Quality Index (AQI) in 195. This shows that capital has bad and unhealthy air. AirVisual suggests avoiding outdoor activities for “sensitive” people. Everyone should put on their masker, ventilation is not suggested, and turn on the exhaust machine if the air quality in a room is bad. Air pollution could affect skin health. Through this survey, JAKPAT strives to get the insight from Jakartans and surrounding residents about their opinion toward Jakarta’s air pollution and how it affects them in taking care of their skin.

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Online payment turn out to be very popular among users of agency services to purchase qurban – JAKPAT Survey Report

Eid al-Adha is one of the Muslim holidays that is annually celebrated.This day suggested people with a good financial condition to participate in Qurban (animal sacrifice), as it’s Allah’s command to Prophet Ibrahim. The meat from Qurban will be distributed to the ones who need it. The distribution involves many parties; official distributor institutions, people who directly distribute the Qurban meat, and the latest trend is online Qurban. In this survey, JAKPAT strives to find out how people think about Qurban, its distribution, and the reason behind it. We also want to know whether people plan to do Qurban or not this year.

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What’s interesting in Jakarta X Beauty 2019? – JAKPAT Survey Report

JAKARTA X BEAUTY 2019 is an annual event for beauty enthusiasts, which is held by a well-known beauty media in Indonesia named Female Daily. In line with the beauty trend popularity and its improvement, this event is quite viral among beauty enthusiasts. This event invited several beauty influencers and advisors, as well as many well-known cosmetic brands. That’s the reason why this is a remarkable event.

JAKPAT conducted a survey of 1000 women in several major cities in Indonesia, to find out their awareness of this event and get their insight about this kind of beauty event.

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Indonesian Mobile Habit 1st Semester of 2019 – JAKPAT Survey Report

Nowadays, people put their lives on mobile gadgets. Starting from fulfilling essential needs, communication, studying/learning, work, and entertainment as well. From day to night, mobile gadgets offer a variety of activities that ease people in doing their activities. People are hardly quit from mobile gadgets activities on a daily basis.

The high use of the internet in mobile gadgets affects people’s activities to switch them into mobile-based.These include messaging, watching videos, playing games, mobile banking,and map services.

Jakpat conducted a survey on the habit of accessing mobile devices during the first semester of 2019 involving 1000+ respondents JAKPAT.

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Almost 50% of respondents don’t know the meaning of PAO (period after opening) symbols on the product – JAKPAT Survey Report

Most products have expired date, but in makeup products they also have a symbol what so called as PAO or Period After Opening which indicates how long you should stop using the product since the first day you opened the packaging. People might notice the expired date written on makeup products packaging, but they might not know about PAO symbol and what it means. Moreover, even if they aware of it, there is possibility that people still use makeup products exceeding the PAO or even the expired date. Thus, JAKPAT tried to capture the makeup products owned by Indonesian women and to describe the importance of expired date and PAO of their makeup products for them.

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JAKPAT Brand Health Tracking (Q1 of 2019) – Nugget (frozen food)

Brand Health Tracking is a study conducted by JAKPAT for mapping nugget (frozen food) brand conditions in the Indonesian market  with several aspects include :
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation

Some nugget brands appear in our findings, namely Fiesta, So Good, So Nice, Champ, etc

JAKPAT also conducted Brand Health Tracking (BHT) studies on several other product categories:

1. Ready-to-drink (RTD) Tea
2. Chips
3. Digital Payment
4. Cookies
5. Instant noodle
6. Crackers
7. RTD Juice
8. Wafer
9. Nugget
10. Sausage
11. RTD Coffee

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 or Get A Sales Quote by filling this form or Call to +622745015293

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JAKPAT Brand Health Tracking (Q1 of 2019) – RTD Tea

Brand Health Tracking is a study conducted by JAKPAT for mapping ready-to-drink (RTD) tea brand conditions in the Indonesian market  with several aspects include :
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation

Some Indonesian RTD tea brands appear in our findings, namely Teh Botol Sosro, Teh Gelas, Teh Pucuk Harum, Teh Kotak, Teh Javana, Frestea.

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13,000+ Indonesian Consumer Online Shopping Survey Report

JAJAK PENDAPAT (JAKPAT) had the opportunity to hold a survey regarding the netizen (Internet Citizen) behavior in carrying out online shopping activity.

Over 80% Shop Online

With 13,088 respondents that we collected, initially, we asked if they ever conducted an online-shopping activity or not. To be noticed all JAKPAT respondents are smartphone active users both in Android and IOS platform. Surprisingly, 80.1% respondents stated they had done it. Then for the next question we exclude respondents that stated they never buy anything online.

Things purchased online : Fashion, Gadget, Airline Ticket

1 Fashion 6755 64.43 %
2 Gadget ( handphone, laptop, tablet, dll) 4311 41.12 %
3 Plane tickets 3102 29.59 %
4 Cosmetics 2201 20.99 %
5 Train tickets 1866 17.8 %
6 Game items 1847 17.62 %
7 Books 1791 17.08 %
8 Hotel 1395 13.3 %
9 Household items 1390 13.26 %
10 Discount Voucher/Coupon for Food and Beverages 1321 12.6 %

Sites Ever Used  To Purchase Something Online: Tokobagus, Kaskus, OL Shop Facebook

Tokobagus (37.28%)
Kaskus (35.98%)
OL Shop Facebook (32.77%)
Lazada (29.16%)
Berniaga (20.52%)

> 70% Still Use Bank Transfer

In subsequent, we also wondered what kind of payment that they used to do when purchasing on the online shops. The result says that 70.27% respondents still relied on Bank Transfer instead of using another payment method.

1 Bank/ Wire Transfer 7368 70.27 %
2 Cash On Delivery 971 9.26 %
3 Clickpay / KlikBCA 878 8.37 %
4 Kartu Kredit 650 6.2 %
5 Rekber – Rekening Bersama 309 2.95 %

Main Criterias Considered When Shop Online

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1 Safe transaction and delivery 6711 64.01 %
2 Price low and many discounts 6047 57.67 %
3 Complete detailed on each item displayed 5057 48.23 %
4 Fast costumer service 2797 26.68 %
5 Speed in loading pages 2761 26.33 %
6 Mobile friendly 2717 25.91 %
7 Easy check out and fewer steps to shop 1464 13.96 %
8 Easy to refund 1437 13.71 %

Subscribe to E-Commerce/ Shopping Sites Newsletter? >60% : No

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1 No 6452 61.54 %
2 Yes 4034 38.47 %

As we, or some of us, have known that most of online shops can also allow their customers to subscribe newsletter which can be emailed afterwards. Nonetheless, when we asked whether they subscribed to the online shops newsletter or not, more than a half of the respondents (61.54%) revealed they did not subscribe to the newsletter.

Less Than Once A Month (58.66%) vs Minimum Once A Month (22.61%)

1 Less than once a month 6150 58.66 %
2 Minimum once a month 2371 22.61 %
3 2-3 times a month 1047 9.99 %
4 > 3 times a month 918 8.76 %

Last but not least, we also asked about their frequency of doing an online shopping. There were 58.66% respondents who shopped on line less than once a month and 22.61% respondents who shopped once a month as a minimum. The other respondents stated they shop online as frequent as twice a month.

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.

Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev - Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.