Tag Archives: consumerbehavior

SOCMED trend 2021 2nd Smester - 624x244 x

Indonesia Social Media Trends 2nd Semester of 2021 – JAKPAT Survey Report

Social media are keep changing with features and trends among their users. Recently video content is gaining more popularity among social media users to express themselves. In terms of business, social media is an important platform for business and marketing. It can be a useful media for promotion and spreading other information, as well as the use of social media to communicate with customers. From customers’ perspective, social media can be a tool to find information about brands and products that they want to buy. Thus, in this special report, not only describing about the social media trend, but also describing the perspective of social media user about obtaining information about brand and products.

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Indonesia E-commerce Trends 2nd Semester of 2021 – JAKPAT Survey Report

Online shopping platforms have become a part of people’s daily life these days. It is getting stronger since the COVID-19 pandemic, where people’s mobility is limited, online shopping is their primary choice to fulfill their needs. Through this survey, JAKPAT would like to invite you to explore the behavior, experiences, and perceptions of online shoppers in Indonesia during the second semester of 2021.

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9.9 Super Sale – JAKPAT Survey Report

9.9 is one of the sale events that Indonesian internet users have been waiting for, especially those who like online shopping. At this moment, e-commerce and food delivery platforms offer their best deals. Through this survey report, JAKPAT tries to capture the trend that occurred during the 9.9 super sale among our respondents.

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Ideal Body Images: Perceptions VS Reality – JAKPAT Survey Report

Appearance is quite important, especially for women. body shape is one of the things that get special attention for many women. Through this study, JAKPAT wanted to know what a good body shape looks like in the eyes of female respondents in Indonesia and how they see their own bodies.

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Religion and culinary are likely to be the most popular topics during Ramadan 2021

What’s Gonna Happen in Ramadan 2021 – JAKPAT Survey Report

Ramadan and Eid are very important moments for Muslims in Indonesia. Many unique traditions & consumption occur during these times. Through this survey report, JAKPAT tries to catch these trends to find out what respondents are planning in Ramadan and Eid so that it can provide insights to marketers in planning market strategies.

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Mobile Habit 2020 – JAKPAT Survey Report

2020 is a year that is quite important to remember. The pandemic is forcing people to become increasingly familiar with online activities. JAKPAT once again conducted a survey related to the habits of activities carried out on mobile devices, this time JAKPAT added children’s mobile activities as the discussion material.

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7 out of 10 respondents shopped during Harbolnas (Hari Belanja Nasional) 12.12 2020

Harbolnas 2020: Big sale event – JAKPAT Survey Report

Hari belanja nasional, or HARBOLNAS, is an annual event held on every December 12th is the awaited event. People are dying to get the best deal during this event. This year, JAKPAT has conducted annual research towards harbolnas.

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What’s Your Biggest Concern Amid COVID-19 Pandemic? – JAKPAT Survey Report

The COVID-19 pandemic has affected a lot in the macro and micro-step of health and economy throughout the world. The last August, Indonesia Finance minister, Sri Mulyani, stated that Indonesia’s economy is negative 5,32% in the 2nd quartal of 2020. Based on the JAKPAT survey (Jobs & Career During Pandemic),  about 50% of respondents are worrying about their financial condition.

Outside the economy, the number of COVID-19 cases in Indonesia is showing increasing. There has been a controversy between financial or health recovering. Through this survey, JAKPAT tries to looking for respondents’ opinions about which field needs to be recovered first.

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Beauty Trend 2020 – JAKPAT Survey Report

In 2020, various industrial sectors in the world are experiencing a crisis due to the COVID-19 pandemic, including the beauty industry. Makeup products, in particular, have reportedly experienced a decrease in purchase due to COVID-19. The regulation of “stay at home“ means that women rarely use makeup. Meanwhile, skincare products have allegedly increased due to the changing beauty trends during the COVID-19 pandemic where people pay more attention to skin health in depth.

To understand this condition, JAKPAT creates a survey of 1.119 female respondents nationwide, aimed to capture respondents’ behavior toward beauty products during the COVID-19 pandemic and their preference toward beauty products, brand, as well as style, also their buying behavior. Moreover, we also provide a map of makeup brands’ ranking for each category based on the actual makeup brand which currently used by the respondents. By understanding this ranking, we can see a clear picture of the competition between local and global makeup brands as it is shown in our respondent’s actual usage.

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Here’s the Perception of Indonesian Millennials About Investment – JAKPAT Survey Report

Nowadays, there are lots of ways for people to invest in. Due to technology development and its various ways, millennials are starting to aware of the investment.

The increase in fraud investment cases marks the awareness of   Indonesians towards investment.

Through this research, JAKPAT tries to understand respondents’ perspectives towards investment, types of investors, as well as fraud cases that might affect their decision in investing.

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