Tag Archives: mobilehabit

Beauty Influencer (5)

Beauty Influencer – JAKPAT Study of Social Media Influencer Tracking

In this digital era, the existence of social media influencers is increasingly considered. Especially in the beauty industry, people are looking up to them for references. The number of followers or subscribers is a success standard for influencers, which later becomes a mark for brands for their marketing plan in terms of endorsement.

This tracking study of social media influencer aims to find out beauty enthusiasts’ perspective towards the beauty influencers they follow.

 

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People tend to still prefer to attend public events virtually on a new normal instead of physically present by applying the COVID-19 protocol. (1)

New Normal: Life After COVID-19 – JAKPAT Survey Report

COVID-19 pandemic has changed the life of many people. At present, the entire world including Indonesia has entered a “new normal” transition period. The JAKPAT study aims to find out what things have changed from Indonesians’ habit, their perspective towards the “new normal”, and how they view their lives after this pandemic.

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Working From Home (WFH) During COVID-19 Pandemic – JAKPAT Usage & Attitude Study

Recently, Work From Home (WFH) becomes a-must-be followed working method to continue daily work activities since the COVID-19 pandemic has struck out.

There are several issues related to WFH such as readiness/availability of the software and hardware, need to spend more budget for airtime/internet connection cost, and also the readiness of our people to do online working.

Based on these issues, JAKPAT conducted a survey to understanding habit and behavior in WFH activities during the COVID-19 pandemic.

Survey Highlights - WFH

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Jakpat TVC Review (1)

JAKPAT TVC Review Ramadan 2020 Edition

Ramadan is a meaningful month for all Muslims in the world including in Indonesia where the majority of the population is Muslim. However, this time Ramadan feels very different from previous years with the existence of the Covid-19 pandemic which requires people to stay at home and cannot be free to keep in touch with others the way Ramadan should be. Adverts that are usually shown during Ramadan must also adjust to the current situation by adding messages related to COVID-19. Hence, JAKPAT conducted research on respondents’ assessment of TVC from several products that have special TVC made for Ramadan edition.

The assessed aspects include Ad awareness, Purchase Intention, Overall Liking, Uniqueness, Believability, Relevancy.

There are a total of 33 advertisements involved in this survey. Ranging from food/beverage product category to the e-commerce category.

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Ramadan & Eid 2020 in Indonesia (2)

Ramadan & Eid 2020 – JAKPAT Survey Report

Ramadan and Eid al-Fitr are very meaningful moments for Indonesians. However, the COVID-19 pandemic made Ramadan and Eid feel different this time. As in previous years, JAKPAT has conducted a survey of 1,500+ mobile users in Indonesia about their experiences of fasting and celebrating Eid amid the pandemic.

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INDONESIA ECOMMERCE TREND 2018 (26)

Indonesian Mobile Habit 2nd Semester of 2019 – JAKPAT Survey Report

JAKPAT re-conducted a study of the habits of mobile users in Indonesia. In the second semester report of 2019, JAKPAT also discussed the perception of providing access to gadgets for young children. Here we will find out how differences of opinion between parents and those who do not have children.

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INDONESIA ECOMMERCE TREND 2018 (25)

Indonesia Digital Wallet Trend 2019 – JAKPAT Survey Report

In 2019 cashless payment services are increasingly popular in Indonesia, a variety of businesses and services across the cities offering Indonesians a payment alternative. According to Bank Indonesia, the e-wallet operator company consists of 22 financial technology (fin-tech) companies, 11 banks, and 5 telecommunication companies. The e-wallet operator is competing to expand its market share by undertaking a massive promotional strategy including cashback and partnership with companies that have many user bases such as e-commerce, online travel agency, etc.

Relevant to that matters, JAKPAT has conducted a survey in order to understand the use of Indonesian digital wallet in electronic transactions and the major players in Indonesia’s digital wallet industry 2019.

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How Millennial Planned for the 2019 End Year Holiday – JAKPAT Survey Report

Millennials (Generation Y) are defined as the demographic group between 1981 and 1999¹. According to Badan Pusat Statistik (BPS), Millennials are projected to be the generation that dominates Indonesia’s demographic structure. Over the next years, Millennials will enter their peak earning and spending years. Their earning potential is likely to be a strong driver for the tourism industry especially hospitality. These facts show the importance of understanding millennial behavior.
As the 2019 year-end holiday approaches, JAKPAT has conducted a survey in order to understand how millennials choosing their accommodation during the holidays. This report offers an insight for those who would like to understand further about the behavior and trends of the millennial of the 2019 year-end holiday.

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HARBOLNAS 2019 (Hari Belanja Online Nasional) : What You Need To Know – JAKPAT Survey Report

Hari Belanja Nasional or popularly named as HARBOLNAS is highly awaited by consumers every December 12th. E-commerces, marketplaces and online shops in Indonesia are competing to offer the biggest sale for consumers. It has been the 7th HARBOLNAS since 2012, and we are interested in hold a survey towards this trend. In this survey, JAKPAT provides data about the implementation of HARBOLNAS 2019 in netizen’s perspective.

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Here’s What Indonesian Moms Think About Milk Choices for Their Kids – JAKPAT Survey Report

Milk is supplementary nutrition for children. Children are encouraged to drink milk for nutrition because it has high calcium content which is important for their growth. In this survey JAKPAT wants to map children’s milk consumption in Indonesia, starting from the newborn baby to 12 years old.

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