Tag Archives: fmcg

JAKPAT TVC Review Ramadan 2020 Edition

Ramadan is a meaningful month for all Muslims in the world including in Indonesia where the majority of the population is Muslim. However, this time Ramadan feels very different from previous years with the existence of the Covid-19 pandemic which requires people to stay at home and cannot be free to keep in touch with others the way Ramadan should be. Adverts that are usually shown during Ramadan must also adjust to the current situation by adding messages related to COVID-19. Hence, JAKPAT conducted research on respondents’ assessment of TVC from several products that have special TVC made for Ramadan edition.

The assessed aspects include Ad awareness, Purchase Intention, Overall Liking, Uniqueness, Believability, Relevancy.

There are a total of 33 advertisements involved in this survey. Ranging from food/beverage product category to the e-commerce category.

For more detailed data, please download the PDF file down below.

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Ramadan & Eid 2020 – JAKPAT Survey Report

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Ramadan and Eid al-Fitr are very meaningful moments for Indonesians. However, the COVID-19 pandemic made Ramadan and Eid feel different this time. As in previous years, JAKPAT has conducted a survey of 1,500+ mobile users in Indonesia about their experiences of fasting and celebrating Eid amid the pandemic.

For more detailed data, please download the PDF file down below.

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JAKPAT Packaging Review on Valentine’s Day Chocolate (2020)

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Product packaging holds an important role in a product, especially for FMGC products such as chocolate. The packaging is also highly correlated with marketing activities, one of them is creating a special or limited edition packaging for different occasions like Valentine’s Day. Chocolate is one popular product that has Valentine’s Edition packaging to grab customers’ interest and to boost sales during this season. Thus, JakPat tried to capture customers’ perception of 2020 Valentine’s Edition Chocolate in Indonesia. The brands included in this study are KitKat, Cadbury, Delfi, Dove, Van Houten, and SilverQueen.

For more detailed data, please download the PDF file down below.

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Here’s What Indonesian Moms Think About Milk Choices for Their Kids – JAKPAT Survey Report

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Milk is supplementary nutrition for children. Children are encouraged to drink milk for nutrition because it has high calcium content which is important for their growth. In this survey JAKPAT wants to map children’s milk consumption in Indonesia, starting from the newborn baby to 12 years old.

For more detailed data, please download the PDF file down below.

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What Indonesians Like From Es Kopi Susu? – JAKPAT Survey Report

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The coffee trend in Indonesia continues to grow and has become a new lifestyle in Indonesia. The increasing demand among Indonesian people for practical products raises the concept of Grab-and-Go coffee that can satisfy the desires of consumers who do not have much free time and high mobility. In recent years, the phenomenon of Es Kopi Susu is booming in Indonesia. Previously, coffee was identical with bitter taste, Es Kopi Susugave a new flavor variant so that it could be enjoyed by more people. In major cities such as Jakarta, Bandung, Surabaya, and others, many international and local coffee shops chains sell Es Kopi Susuwith good quality coffee at an affordable price. Based on data¹, the growth of the coffee shop business until the end of 2019 is predicted to increase 15-20% compared to 2018 which only 8-10%. It shows that the interest of the Indonesian for coffee, especially Es Kopi Susu is still very high. Related to the trend, JAKPAT has conducted a survey in order to understand consumer habits and behavior towards this product, Grab and Go Es Kopi Susu.

For more detailed data, please download the PDF file down below.

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How Concerned are Indonesian Consumer about Plastic Waste? – JAKPAT Survey Report

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In this era, plastic waste is a serious problem for the environment. Researchers estimate that more than 8.3 billion tons of plastic have been produced since the early 1950s. About 60% of them have ended up in either a landfill or the natural environment.

On the other hand, humans are hardly separated from plastic using. Moreoverplasticis still the main packaging material in the industry. Plastic fulfills the needs of practical in food/drink packaging in this face-paced world. The amount of plastic keeps increasing due to people’s habit of consuming food/drink which wrapped up in plastic.

In addition, the emergence of Greta Thunberg as a young environment activist gives us a picture that young people (Gen Z) are concern about environmental issues such as plastic waste. This is the background of JAKPAT researching the attention of Indonesian consumers, especially young Indonesians, on the impact of the use of plastic on the environment.

For more detailed data, please download the PDF file down below.

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Here Are The Top 5 Hijab Shampoo Packagings by Indonesian Consumers – JAKPAT Survey Report

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Product packaging has an important role for brands. Its function it’s not only as a “package” but also as a branding tool to shape consumers’ perceptions towards the brands. On the other hand, packaging could be a signature for brands to differentiate themselves from others. The aim is to attract consumers which leads them to buy the products. JAKPAT surveyed 1000+ female respondents and asked them to evaluate the hijab shampoo packaging.

For more detailed data, please download the PDF file down below.

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Almost 50% of respondents don’t know the meaning of PAO (period after opening) symbols on the product – JAKPAT Survey Report

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Most products have expired date, but in makeup products they also have a symbol what so called as PAO or Period After Opening which indicates how long you should stop using the product since the first day you opened the packaging. People might notice the expired date written on makeup products packaging, but they might not know about PAO symbol and what it means. Moreover, even if they aware of it, there is possibility that people still use makeup products exceeding the PAO or even the expired date. Thus, JAKPAT tried to capture the makeup products owned by Indonesian women and to describe the importance of expired date and PAO of their makeup products for them.

For more detailed data, please download the PDF file down below.

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JAKPAT Brand Health Tracking (Q1 of 2019) – Nugget (frozen food)

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Brand Health Tracking is a study conducted by JAKPAT for mapping nugget (frozen food) brand conditions in the Indonesian market with several aspects include :
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation

Some nugget brands appear in our findings, namely Fiesta, So Good, So Nice, Champ, etc

JAKPAT also conducted Brand Health Tracking (BHT) studies on several other product categories:

1. Ready-to-drink (RTD) Tea
2. Chips
3. Digital Payment
4. Cookies
5. Instant noodle
6. Crackers
7. RTD Juice
8. Wafer
9. Nugget
10. Sausage
11. RTD Coffee

For more detailed data, please download the PDF file down below.

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or Get A Sales Quote by filling this form or Call to +622745015293

JAKPAT Brand Health Tracking (Q1 of 2019) – RTD Coffee

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Brand Health Tracking is a study conducted by JAKPAT for mapping Ready-to-Drink (RTD) coffee brand conditions in the Indonesian market with several aspects include :
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation

Some RTD Coffee brands appear in our findings, namely Nescafe, Luwak White Coffee, Good Day, Giolda, Kopiko, etc

JAKPAT also conducted Brand Health Tracking (BHT) studies on several other product categories:

1. Ready-to-drink (RTD) Tea
2. Chips
3. Digital Payment
4. Cookies
5. Instant noodle
6. Crackers
7. RTD Juice
8. Wafer
etc

For more detailed data, please download the PDF file down below.

Ready to Send A Survey?

or Get A Sales Quote by filling this form or Call to +622745015293