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Indonesian Songs are Most Popular on Music Streaming Apps

Digital entertainment has become a familiar thing, from watching movies or series to listening to music or podcasts. All forms of entertainment can be accessed from mobile devices or smartphones (hereinafter referred to as mobile entertainment). In addition, social media is also one of the reliable mobile entertainments.

Jakpat conducted a survey to determine the behavior and habits of Indonesians in using mobile entertainment and social media in the second half of 2023. The report involved 2356 mobile entertainment users and 2446 social media users.

The report highlights the use of over-the-top (OTT) platforms such as Vidio, Netflix, or Disney+ Hotstar. As many as 85% of respondents use OTT to watch movies, 77% to watch series, and 27% to watch reality/variety shows. Based on country of origin, the most watched content is from South Korea (73%), followed by Indonesia (57%), and English-based countries, namely America and the United Kingdom (48%).

Head of Research Jakpat, Aska Primardi, revealed that access to mobile entertainment platforms remains a routine activity carried out every day. However, innovations are needed so that users of an OTT do not leave the platform.

“So now an OTT platform is starting to penetrate other entertainment fields, for example, Netflix with game or news menus, so these two fields can be an entry point for new prospective users, and also become other entertainment alternatives for users,” he said.

In addition to OTT, other entertainment is music streaming and podcasts. Jakpat data shows that 83% of respondents stream music while relaxing. In general, pop is a music genre that is listened to by the majority of music streamers with a percentage of 83%. The second and third positions are K-pop (47%) and dangdut (37%). Based on country of origin, music from Indonesia still dominates playlists (85%), followed by America and the UK (71%), and South Korea (44%).

When it comes to podcasts, comedy (47%) and education (43%) are the topics most liked by listeners, especially Gen Z and Millennials. Meanwhile, Gen X tends to be more interested in political issues or the latest news.

Mobile entertainment subscription fee

To enjoy OTT platform content, users generally need to pay a subscription fee. As many as 39% of respondents admitted that they do not mind paying a subscription fee to be free from annoying ads.

Meanwhile, the interest to subscribe to audio streaming platforms for the sake of no ads is quite large among Gen Z with a percentage of 47%. Although, on the one hand, there are 57% of respondents claim they access free audio streaming platforms for now.

Another entertainment that is no less popular is social media. Instagram is the most loved social media where 78% of respondents using it, followed by YouTube (76%) and Facebook (64%). Regarding the topic, as many as 46% of users claim to like to find information related to music/movies/series on social media. Culinary (43%) and cooking (39%) content are also liked by netizens.

Get the details on our report here.

Indonesia Mobile Entertainment & Social Media Trends – 2nd Semester of 2023

Mobile entertainment and social media have become vital in our interconnected lives, redefining how we consume content and interact. The rapid emergence of new features and platforms continues to reshape the digital landscape for entertainment and social engagement. In this report, Jakpat will share our research findings on the habit of utilizing mobile entertainment and social media.

These results are based on a survey conducted monthly in the second semester of 2023.

Key research points:

The habit of using mobile entertainment on over-the-top (OTT) and audio streaming platforms, including music and podcast
Consumer behavior on social media
Platform comparison on mobile entertainment and social media

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Adapting Consumption Patterns of Mobile Entertainment in Early 2023

In our increasingly interconnected world, mobile entertainment and social media have become an integral part of our daily lives. From compelling streaming platforms to the dynamic realm of social networking, these digital arenas have altered the way we consume entertainment and engage with others.

Every year, Jakpat conducts a survey in order to understand the public’s perspective on the use of mobile entertainment and social media. In this first semester of 2023, surveys were conducted on 1640 smartphone users and 1646 social media users.

Jakpat survey report highlights the use of over-the-top (OTT) streaming platforms such as Vidio, Netflix, or Disney+ Hotstar, as entertainment media that can be accessed by smartphone users. 89% of Gen Z users use OTT streaming platforms to watch movies, 76% to watch series, 23% to watch sports matches, and 21% to watch reality/variety shows.

To enjoy OTT streaming platforms’ content, users generally need to pay the subscription fee. 31% of Gen Z users don’t mind paying a subscription fee to be free from annoying ads.

Entertainment content is certainly not limited to movies, series and other audio-visual shows. Music has long been an integral part of human culture. Meanwhile, podcasts also get a significant portion in accompanying the daily activities of modern people. Therefore, in this report, Jakpat also highlights the use of audio streaming platforms as a medium of listening to music and podcasts.

Unlike the OTT streaming platforms, the majority of users prefer to listen to music for free and don’t mind listening to advertisements. In fact, 27% of paying subscribers pay less than last year for streaming audio platforms.

Another form of entertainment that can be accessed from smartphones is social media. The Jakpat report shows that 36% of users access social media so they don’t feel left behind from current news or trends. In addition, of course, social media still plays a role in influencing consumer behavior, through advertisement content and reviews. Instagram is rated by 25% of users as the most informative social media. 34% of users also feel that Instagram is the most suitable social media for finding products, services or catalogues.

Shifting Trends of Mobile Entertainment

This Jakpat report shows that the trend of using mobile entertainment and social media tends to decrease from the previous year. Aska Primardi, Head of Research of Jakpat emphasized, “Almost all social media have experienced a decrease in the number of users. Like TikTok and Twitter, the numbers are likely to be stagnant from last year. Same thing happened to the OTT streaming platforms. People are still accessing content, but there are indications that they are reducing the number of platforms they use, or choosing to focus on only one of the OTT streaming platforms.”

Aska stated that there is also a possibility that this condition is caused by de-influencing trends, where influencers, or in this case de-influencers, give suggestions not to use a product or service. He added, “Jakpat’s research shows that only about 50% of the public currently still trusts reviews from influencers and celebrities.”

Another factor Aska came up with, was related to duration. “As the pandemic period ends, the duration for people to be able to access mobile entertainment and social media has indeed decreased in 2023.”

Then, how about the performance of the OTT streaming platform and audio streaming platform in the eyes of its users? How do users value social media? Which reviews on social media are the most trustworthy according to users?

Get the details in our report here.