Tag Archives: premium report jakpat

Indonesian Songs are Most Popular on Music Streaming Apps

Digital entertainment has become a familiar thing, from watching movies or series to listening to music or podcasts. All forms of entertainment can be accessed from mobile devices or smartphones (hereinafter referred to as mobile entertainment). In addition, social media is also one of the reliable mobile entertainments.

Jakpat conducted a survey to determine the behavior and habits of Indonesians in using mobile entertainment and social media in the second half of 2023. The report involved 2356 mobile entertainment users and 2446 social media users.

The report highlights the use of over-the-top (OTT) platforms such as Vidio, Netflix, or Disney+ Hotstar. As many as 85% of respondents use OTT to watch movies, 77% to watch series, and 27% to watch reality/variety shows. Based on country of origin, the most watched content is from South Korea (73%), followed by Indonesia (57%), and English-based countries, namely America and the United Kingdom (48%).

Head of Research Jakpat, Aska Primardi, revealed that access to mobile entertainment platforms remains a routine activity carried out every day. However, innovations are needed so that users of an OTT do not leave the platform.

“So now an OTT platform is starting to penetrate other entertainment fields, for example, Netflix with game or news menus, so these two fields can be an entry point for new prospective users, and also become other entertainment alternatives for users,” he said.

In addition to OTT, other entertainment is music streaming and podcasts. Jakpat data shows that 83% of respondents stream music while relaxing. In general, pop is a music genre that is listened to by the majority of music streamers with a percentage of 83%. The second and third positions are K-pop (47%) and dangdut (37%). Based on country of origin, music from Indonesia still dominates playlists (85%), followed by America and the UK (71%), and South Korea (44%).

When it comes to podcasts, comedy (47%) and education (43%) are the topics most liked by listeners, especially Gen Z and Millennials. Meanwhile, Gen X tends to be more interested in political issues or the latest news.

Mobile entertainment subscription fee

To enjoy OTT platform content, users generally need to pay a subscription fee. As many as 39% of respondents admitted that they do not mind paying a subscription fee to be free from annoying ads.

Meanwhile, the interest to subscribe to audio streaming platforms for the sake of no ads is quite large among Gen Z with a percentage of 47%. Although, on the one hand, there are 57% of respondents claim they access free audio streaming platforms for now.

Another entertainment that is no less popular is social media. Instagram is the most loved social media where 78% of respondents using it, followed by YouTube (76%) and Facebook (64%). Regarding the topic, as many as 46% of users claim to like to find information related to music/movies/series on social media. Culinary (43%) and cooking (39%) content are also liked by netizens.

Get the details on our report here.

Indonesia Mobile Entertainment & Social Media Trends – 2nd Semester of 2023

Mobile entertainment and social media have become vital in our interconnected lives, redefining how we consume content and interact. The rapid emergence of new features and platforms continues to reshape the digital landscape for entertainment and social engagement. In this report, Jakpat will share our research findings on the habit of utilizing mobile entertainment and social media.

These results are based on a survey conducted monthly in the second semester of 2023.

Key research points:

The habit of using mobile entertainment on over-the-top (OTT) and audio streaming platforms, including music and podcast
Consumer behavior on social media
Platform comparison on mobile entertainment and social media

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

TikTok Shop Closed for 2 Months, Which E-commerce Consumers Turn to?

There is an interesting issue in terms of online business this year, namely TikTok Shop which was closed for two months. Meanwhile, in terms of sales strategy, live shopping features and affiliate links are still in demand.

Jakpat conducted a survey to find out the behavior and habits of Indonesians who like to shop online in the second half of 2023. The report, which involved 1509 respondents, also looked at how shopping platforms are used in e-commerce and quick-commerce as well as sales strategies, especially live shopping and affiliate links.

The survey results stated that 88% of respondents made online transactions in the second half of 2023. As many as 43% of e-commerce users like to shop online at 18.01-21.00 WIB, while quick-commerce users at 09.01-12.00 WIB with a percentage of 46%.

Online shopping payments

Digital wallets (e-wallets) are the most widely used payment method by e-commerce buyers (73%). Furthermore, there is cash on delivery (COD) and mobile/internet banking systems with 58% and 42% respectively. This trend also applies to quick-commerce payments with e-wallet percentages of 76%, COD 50%, and mobile/internet banking 48%.

The amount of e-commerce users spending is almost twice of quick-commerce users. The average shopping expenditure in e-commerce per month is Rp429,509 while in quick-commerce is Rp227,222.

Live shopping & affiliate link
Live shopping and affiliate links are two familiar online sales strategies. As many as 87% of respondents claimed to have watched live shopping and 77% of them made transactions via the feature.

Head of Research Jakpat, Aska Primardi, assessed that the live shopping model does provide a new and unique experience for consumers. It makes sense that consumers interested in live shopping in semester 2 will increase compared to semester 1 2023*.

“It’s not surprising that they are interested in this experience. Although this live shopping option will not replace 100% of online commerce transactions in e-commerce,” he said.

Meanwhile, 4 out of 5 online shoppers have opened affiliate links from social media and 70% of them decided to buy the product.

When TikTok Shop vacuum
In the second half of 2023, TikTok Shop was closed on October 4, 2023 due to the policy of banning social commerce services based on Minister of Trade Regulation Number 31 of 2023. However, this shopping service will reopen on December 12, 2023 by cooperating with Tokopedia.

The temporary closure was quite influential. The percentage of Tiktok Shop users decreased from 22% to 17% compared to the previous semester. This contrasts with Lazada users who rose 6% from 26% to 32%.

Meanwhile, the percentage of users of two other e-commerce, namely Shopee and Tokopedia, has not changed with 76% and 38% respectively throughout 2023.

“With the vacuum of TikTok Shop in the middle of semester 2, shoppers try to find the same experience through other platforms. From here, you can see Shopee Live which has increased for live shopping. This is reasonable considering that overall, the most popular e-commerce platform is still Shopee,” said Aska.

Get the details on our report here.

Indonesia E-commerce Trends – 2nd Semester of 2023

During the second half of 2023, the total money spent on online shopping dropped compared to the previous year, signalling a potential downturn in consumer purchasing power. Notably, this drop in spending is most apparent among the Millennial generation and those with lower incomes.

Thus, Jakpat conducted a tracking survey related to e-commerce trends in the second semester of 2023.

Key research points:

Online shopping behavior
Perception of e-commerce and quick-commerce players in Indonesia
The usage of live shopping and affiliate links as marketing strategies

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Fintech Trends 2023: 1 Out of 4 People Use Pay Later

The use of financial technology (fintech) applications is now increasingly massive. Not only as a payment method, fintech can also be used for various financial activities.

Jakpat conducted a survey to find out the behavior and habits of fintech users in Indonesia in the second half of 2023. The report, which involved 1503 respondents, shows how to view financial planning and use in the fields of digital payments, investment, online borrowing, and insurance.

The survey, which involved Gen X, Millennials, and Gen Z; focused on three types of digital payments. Namely e-wallets, internet / mobile banking (consisting of mobile/internet/digital banking and virtual debit cards), and buy now pay later/BNPL that commonly known as pay later (online loans and peer-to-peer/P2P lending).

In general, there are various considerations in choosing a fintech platform. Some of them are registered with the Financial Services Authority/OJK (55%), easy payment methods (54%), and user-friendly applications (50%).
Financial planning literacy
The results of the Jakpat survey stated that two out of three respondents are familiar with financial planning. That means they realize that they must have financial management to achieve life goals.

Half of the respondents are also aware that saving and investing are two things that are relevant to their current financial condition. As many as 28% feel saving is the best option right now while 10% admit they don’t have a budget for both.

“More than half of respondents already understand the importance of financial planning, and some of them also understand the importance of savings, emergency funds, insurance, and investment,” said Head of Research Jakpat, Aska Primardi.
Digital payments
In the second half of 2023, 86% of respondents will make digital payments. Other financial activities that are also carried out, both digitally and conventionally, are paying credit (37%), investment (25%), and insurance (24%).

In more detail, 3 out of 4 respondents use e-wallets as a digital payment method, followed by mobile/internet banking (45%), and pay later (25%). E-wallets dominate payments, both directly (offline) and online.

Aska revealed that sometimes salaries and savings have been eroded by daily needs and lifestyles. On the other hand, there is a possibility of rising incomes being outweighed by the cost of living rising faster and higher.

“With the consideration of a month’s salary that can run out in less than a month, they began to turn to the pay later feature as a solution,” he added.
Investment, credit, and insurance
The top three investment products in the second half of 2023 are mutual funds (42%), deposits (36%), and stocks (32%). Cryptocurrency and National Securities such as bonds and sukuk are also still in demand.

Regarding credit, as many as 66% of respondents who have bills claim to pay later every month. Other installments include House Ownership Credit/KPR (25%), online loans (22 %), and motor vehicles (22%).

Meanwhile, one in four respondents pays for insurance. Some types of insurance owned are health insurance (80%), life insurance (55%), and pension funds (39%).

Get the details on our report here.

Indonesia Fintech Trends – 2nd Semester of 2023

Digital platforms are reshaping traditional financial services, changing how individuals and businesses manage their finances. Navigating this digital finance era requires staying abreast of trends, crucial for individuals, businesses, and policymakers.

Thus, Jakpat conducted a tracking survey related to the usage of Indonesia fintech services in the second semester of 2023.

Key research points:

How society perceives financial planning
The usage of several financial technology (fintech) platforms
Popular fintech platforms in digital payment, credit, investment, and insurance

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Fashion Trends 2023: Over 50% of Gen Z Buy Formal Wear

Fashion products are always on top of online purchases. Our report for semester 1 of 2022[1] shows that the purchase of fashion items was 33%. Despite declining in the middle of this year[2], at 26%, purchases of fashion products are still number 1.

Jakpat conducted a survey to find out the behavior and habits of buyers of fashion products in Indonesia. The report, which involved 702 respondents, shows what types of clothes are purchased until mid-2023 and their satisfaction levels, as well as considerations in buying clothes.

The report is divided into five categories, namely casual wear, sportswear, formal wear, sportswear, and fashion accessories. The respondents also consisted of four personas, namely efficient, up to date, be myself, and outstanding.

The survey results stated that 88% of respondents consisting of Gen Y (Millennials) and Gen Z have bought fashion products and 79% intend to buy them this year. Nine out of 10 shoppers of this fashion item admit to having casual clothing (such as t-shirts, shirts, skirts, and pants) as their new item. Other products that have been purchased are footwear and fashion accessories with percentages of 75% and 57% respectively.

“Talking about the plan to buy fashion products, it can be seen that more Gen Z are interested in retro/vintage/preloved goods fashion products than Gen Y. This is in line with the high awareness of environmental issues in Gen Z, so they are starting to consider slow fashion culture in the hope of reducing fashion industry waste,” said Head of Research Jakpat, Aska Primardi.

Fashion trends in Indonesia

Of those who have bought fashion products, men tended to buy formal wear with a percentage of 59%. Meanwhile, more women bought luggage such as bags or suitcases (46%) than formal clothes (33%).

In terms of generation, more Millennials bought sportswear than Gen Z at 43% and 36% respectively. On the other hand, formalwear appealed more to Gen Z (55%) than Millennials (49%).

“The majority of Gen Z buy fashion products with the consideration that their appearance is always updated with the latest trends. On the other hand, the majority of Gen Y buy clothes with the aim of meeting clothing needs for themselves and their families, one of which is the need to exercise, so here the influence of trends is not too big,” said Aska.

Find information about fashion

Social media is the main source of information for finding out fashion products before buying them. Half of casual clothing shoppers rely on a brand’s official Instagram account to find out about what to buy. They also consider recommendations from friends.

Then, sportswear buyers search for information through the brand’s official social media, such as Instagram (48%) and YouTube (46%). Also, the brand’s official Instagram account and recommendations from friends are two sources of information that almost half of formal wear buyers rely on.

More than 40% of footwear buyers get information related to this one fashion product from Instagram, both the brand’s official account and other accounts. Meanwhile, the most source of information for fashion accessories buyers is recommendations from friends with a percentage of 42%.

Get the details on our report here.

[1] https://blog.jakpat.net/indonesia-ecommerce-trends-of-1st-half-2022-jakpat-survey-report/

[2] https://blog.jakpat.net/indonesia-e-commerce-trends-1st-semester-of-2023/

Fashion Trends 2023

Fashion stuff is always at the top of online purchases. Our e-commerce report for semester 1 of 2022 shows that it was 33% and even though it fell in the first half of this year, namely to 26%, it is still number one. Thus, Jakpat conducted a survey to discover fashion trends, specifically in Indonesia.

These results are based on a survey conducted on 1-6th of July 2023.

Key research points:

Fashion products bought in the first half of 2023
Types of fashion persona
Satisfaction level of fashion products
Source of awareness about fashion products

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Gaming & Esports Trends 2023: Mobile & Casual Gamers Dominate

Indonesia stands out as the largest gaming market in Southeast Asia, thanks to the rapid development of mobile gaming and esports. In 2021, the Indonesian gaming market reached a valuation of around USD 1.92 billion, placing it as a promising leader in Southeast Asia.

Moreover, esports in Indonesia has significant achievement potential and encourages the growth of the creative industry. Several well-known Indonesian esports teams that became world champions such as EVOS, ONIC, RRQ, and Bigetron have made achievements in the global arena.

Jakpat conducted a survey to find out the behavior and habits of gamers in Indonesia. The report involving 1191 respondents shows what devices, genres, considerations, and subscriptions gamers are divided into four topics: mobile gaming, PC/laptop gaming, console gaming, and esports. The respondents were also divided into two personas, namely active and casual. Active gamers tend to allocate special time to play games with a minimum duration of 3 hours per session. Meanwhile, casual gamers are more flexible in playing games with a maximum playing duration of 2 hours per session.

The survey results stated that 93% of respondents consisting of Millennials and Gen Z are mobile gamers, 38% are PC/laptop gamers, and 25% are console gamers.

Active gamers are dominated by men with a percentage of 54% while casual gamers are mostly women (68%). Regarding generation, more than 50% of Millennials and Gen Z arecasual gamers.

Gaming Trends in Indonesia

Most mobile gamers are casual gamers with a percentage of 55%. Conversely, more active gamers in the PC/laptop gamer category (61%) and console gamers (66%). This suggests that PC/laptop and console gamers should be more engaged with the games they play, as they tend to have longer gaming sessions.

In terms of devices, as many as 55% of mobile gamers use mid-end smartphones. Just like mobile gamers, 4 out of 5 console gamers use the same device category. Meanwhile, most PC/laptop gamers use low-end devices (45%).

Esports Trends in Indonesia

Gamers engage in esports by actively playing esports-themed games and following trends in the esports industry. Active gamers engage more in such activities compared to casual gamers.

Gamers have a positive view of the future of esports in Indonesia because they believe that it will have a beneficial impact on the country’s economy. They are optimistic about the growth and development of esports in Indonesia and are looking forward to its expansion and potential in the country.

The details are described in four topics:

Mobile gaming trends 2023

PC/Laptop gaming trends 2023

Console gaming trends 2023

Esports trends 2023

Esports Trends 2023

Esports in Indonesia hold significant potential for achievement and driving growth in the creative industry. Professional esports teams in the country have made a major contribution to job creation, resulting in large economic turnover.

In response to this phenomenon, Jakpat aims to capture Indonesian gamers’ attitude towards esports industry. This report is the last part of the 2023 Jakpat Gaming & Esports Report Series. The other three topics are mobile gaming, PC/laptop gaming, and console gaming.

The results are based on a survey conducted on 10-12^th of July 2023.

Key research points:

Gamers’ persona
Games, teams, and tournaments that are followed by esports’ enthusiasts
Sources of information, engagement, and attitude of esports’ enthusiasts

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net