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Music Concert Trends

Music Concert Hype in 2023

2023 is like a passionate year for music lovers in the world, including Indonesia. After some time hindered by the pandemic, starting around mid 2022, music concerts were again held on a large scale. The return of music concerts in the entertainment world was warmly welcomed by the public, which then led to many music events being held, ranging from local to international musicians. Therefore, Jakpat tried to capture this trend through a survey conducted on more than 2000 respondents in Java, Bali, and several major cities in Indonesia. The results are then summarized in a report entitled Music Concert Trends 2023.

Watching a Concert Affects Monthly Expenses

Most respondents did claim to have last seen a concert more than 1.5 years ago. However, at the beginning of 2023, there are around 28% of respondents who have attended at least 1 music concert, with an average of having watched 3 events from January to early June 2023. This number has the potential to increase because 39% are interested and have plans to watch a concert in the next 6 months. In fact, 8% claimed to have bought one or more concert tickets.
“People’s interest in attending music concerts seems to have increased in the last 1 year, after previously they had to refrain because music concerts could not be held during the pandemic. Welcoming the interest of the community, throughout 2022-2023 there are many music concert events that have been and will run. It’s just that, at the same time the majority of people think that the price of concert tickets is expensive,” as explained by Aska Primardi, Head of Research Jakpat. For example, the ticket prices for the concert of Coldplay, musicians from England, which will take place in November 2023. The majority of respondents who bought tickets for this concert felt that the ticket price was quite expensive, even 13% felt that the price was very expensive. The purchase of concert tickets in 2023 is indeed considered to affect monthly expenses by 8 out of 10 respondents. Moreover, 73% of respondents admitted that they did not have a special allocation for entertainment needs, including buying concert tickets.

“This could be due to economic conditions that had declined during the pandemic, so they felt the need to sort out which concert tickets to buy. However, the high interest makes these concertgoers often buy tickets at prices that are considered expensive, which has an impact on their monthly budget,” Aska added.

In considering which concert to watch, 66% of respondents take the ticket price into account, similar to 65% deciding which concert to go to based on the musicians. This financial factor is also one of the biggest inhibiting factors why people are reluctant to watch concerts within the next 6 months. “On the one hand, their awareness and interest in the concert is increasing, but not everyone will proceed to the ticket purchase stage because they feel that it has a negative impact on their monthly budget. To further convince potential audiences, unique value points can be considered from the experience that one concert will get, which cannot be obtained from other concerts,” said Aska.

Interest in Watching Concerts at the End of 2023

Regardless of the costs that must be incurred, the public seems to be quite excited in welcoming the upcoming concerts. Almost 20% of respondents said they were willing to go out of town to watch music performances. Some are even willing to go abroad for a concert. This interest in going abroad was not only based on their desire to see their favorite musicians in person, but 30% said buying concert tickets abroad was better than buying from calo or ticket tout.

Some of the popular upcoming concerts in the second half of the year include Coldplay: The Music of the Spheres World Tour and Jakarta Fair which runs from June to July 2023. Jakarta Fair is also quite a prominent festival, with almost 50% of respondents wanting to attend this event and 27% claiming to have visited it more than once.

Besides Jakarta Fair, what are other annual music festivals regularly visited by music fans? And are there differences in concert habits and perceptions among the female, male, Gen Z, and Millennial segments?

Get the details on our report here.

Weight Loss and Body Slimming Trends

Weight Loss Trends in Early 2023

In the middle of this year, Jakpat distributed a survey to nearly 5000 respondents throughout Indonesia regarding daily healthy habits and also the desire to lose weight. The results of this survey are then summarized in a report entitled “Body Slimming and Weight Loss Trends”. This report is the first of the 2023 Beauty Trends Report Series that will be published by Jakpat in 2023. This first report is focused on the goals of people living a healthy lifestyle, especially their intention to lose weight.

Some daily healthy habits carried out by the respondents include trying to get enough sleep, reducing sweet foods and drinks, avoiding carbohydrate consumption, and doing regular exercise. As a result, 1 in 5 people do these daily healthy habits with the aim of losing weight. Interestingly, more than 20% started this program within the last 3-6 months and 39% started within the last 1-3 months. That is, most of them are just starting a weight loss program in 2023.

Diet to Feel More Confident

According to Aska Primardi, Head of Research Jakpat, individuals who are running a weight loss program actually already have a clear vision or goal, which is to make the body condition healthier and more energized. Most of them also want to increase confidence. “It’s just that when digging further about the diet program they are implementing, it is found that more than half of the people who do this program run it without following the instructions and advice available,” he added.

From the survey results, it was found that less than half of respondents who were dieting chose to follow certain types of diets, such as the Mayo Diet, Ketogenic Diet, intermittent fasting, or OCD Diet popularized by one of Indonesia’s public figures. While the rest prefer to do a diet that may be just to reduce the consumption of some types of food and maintain a diet according to their individual preferences. Aska also added, “Most of them run programs which don’t really have a clear direction. So that finally their diet program runs less optimally. This is indicated by the fact that 57% of program participants feel that this program is not an easy thing to implement. They find it difficult to reduce portions of their favorite foods, and also have difficulty in carrying out physical activity or exercise.”

Help from Weight Loss Products

Most of the people who run this weight loss program find it difficult. However, 47% of respondents feel the support from the closest people makes the diet program feel lighter or easier. 29% also claimed to get help from health practitioners such as doctors, nutritionists, fitness instructors or personal trainers, until consultants at beauty clinics.

“Following up on this fact, it can be considered the existence of a support system from the surrounding environment to make them able to carry out diet programs that are easy, fun, and also effective in achieving diet goals, especially weight loss. Manufacturers of healthy diet products can invite them to join a program, in which there is a target of weight loss within a certain period of time. Where this program is carried out in a pleasant situation (for example, you can still consume favorite foods with certain terms and conditions), and the important thing is being done together,” said Aska.

The survey results do show that more than half of people who go on a diet use products and treatments that can help them get the ideal weight they want. Some of the products used include weight loss supplements (in the form of drinks and medicines), creams, lotions, and gels that can help burn fat and tighten the skin; up to slimming corsets. While the treatment carried out also varies, ranging from injections of vitamins, nutrients, and other ingredients that affect weight loss; up to liposuction. Those who consume and perform these treatments feel that these products are quite beneficial and helpful to the program they are currently undergoing.

Get the details on our report here.

Header Blog-Body Slimming-Report Beauty Trends 2023_V6

Body Slimming and Weight Loss Trends

People are getting more aware of healthy lifestyle by incorporating healthy habits into their daily routine. 1 out of 5 individuals do these habits in order to lose some weight.

Jakpat conducted a research on May 2023 to capture people’s diet or specifically weight loss program.

Key Research points:

  • Daily Healthy Habits
  • Weight Loss Goals
  • Weight Loss and Diet Programs
  • Body Slimming and Weight Loss Products and Treatments Usage
  • Brands Usage for Body Slimming and Weight Loss Products

Here are some preview of the report:

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Complete Report Can Be Downloaded Below

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