Tag Archives: mudik Ramadan 2024

Consumer Behaviour of 2024 Ramadan & Eid

Consumer Behavior in 2024 Ramadan Increases from Last Year

Ramadan spending is usually higher than other months. Generally, the funds allocated are mostly spent on matters related to the need to celebrate the victory day.

Jakpat surveyed to find out how consumers behave in 2024 Ramadan. The report, which involved 1117 Muslim respondents, shows what activities and expenses in the holy month, ranging from shopping, eating (suhoor & iftar), to going home. In general, 42% of respondents admitted that their expenses this year are bigger than Ramadan 2023.

Four out of 5 people gave zakat/infaq/sadaqah in Ramadan this year. Other expenses were for Ramadan shopping, both food (79%) and needs related to the moment (71%). One out of 3 people admitted to spending money on going home.

When it comes to Ramadan shopping, 92% of respondents bought clothes. Many also purchased fashion accessories (59%) and footwear (54%). As many as 56% of women bought makeup/skincare and 1 in 4 men bought home décor.

By age group, 49% of Gen Z bought makeup/skincare. While Millennials prefer clothing accessories (63%) and Gen X buys footwear (57%). Overall, 6 out of 10 respondents shopped Ramadan online.

“From this survey, we can see that people’s shopping behavior during Ramadan is influenced by age groups. Generation Z, for example, has a higher interest in makeup and skincare products than the previous generation. This shows a difference in the preferences of the younger generation who focus more on appearance. However, in general, the purchase of fashion products before Eid al-Fitr is still a consumer favorite, especially with the current trend of family sarimbit clothes, “said Research Lead of Jakpat, Farida Hasna.

 

Socializing in Ramadan

As many as 36% of respondents gave 2024 Ramadan hampers. Most of the contents are food, such as pastries (68%), packaged food/drinks (57%), to basic necessities (42%). They give it to the closest people, such as family, friends, and neighbors. Regarding the budget, 42% of these buyers budgeted IDR 100-250 thousand for one hamper.

“Indonesian people still uphold the tradition of sharing delivery during Ramadan, as a form of friendship. Our research shows that various types of food and drinks are still the most popular contents of hampers, such as pastries, ready-made foods, or groceries. In addition, worship equipment and Muslim clothing are also often used as delivery during Ramadan. Usually, the hampers are distributed in the weeks before Eid al-Fitr,” said Hasna.

Another social activity that is also carried out in Ramadan is breaking the fast together. As many as 51% of those who came to the activity claimed to attend 2-4 iftar events. They came to iftar events attended by family (59%), close friends (49%), and school/college friends (38%).

 

Homecoming/Vacation

As many as 68% of respondents who work outside hometowns went mudik in 2024 Ramadan. Bandung City, Bogor Regency, and Garut Regency are the most homecoming destinations. A total of 56% of respondents said they went to their hometown in the fourth week of Ramadan. Then, the vehicles used for homecoming are dominated by private property, namely motorcycles (34%) and cars (27%).

In addition to going home, some respondents vacation during 2024 Ramadan with a percentage of 6%. Three favorite destinations are Bandung Regency, Sukabumi Regency, and Malang City. Six out of 10 people intend to take a vacation after Eid al-Fitr.

 

Get the details on our report here.

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Consumer Behavior of 2024 Ramadan & Eid

In this political year, as we navigate diverse ideologies and societal complexities, the arrival of Ramadan provides a unique opportunity to emphasize our shared values Apparently, spending for Ramadan and Eid this year is more than last year. Much of the funds allocated for this moment are spent on matters related to personal needs.

Jakpat surveyed 1117 Moslem respondents in Indonesia to capture their consumer behavior regarding budgets, shopping, hampers, preparing food for suhoor and iftar, iftar gatherings, as well as their homecoming or mudik activity.

These results are based on a survey conducted 14-15th of April 2024.

Key research points:

To describe respondents’ behavior during 2024 Ramadan related to:

  • Expenses (shopping & hampers)
  • Food preparation for suhoor & iftar (include online delivery)
  • Iftar gathering
  • Mudik/holiday
  • Media habit

Here are some previews of the report:

1 Consumer Behavior of 2024 Ramadan & Eid - 2024 Jakpat Special Report

2 Consumer Behavior of 2024 Ramadan & Eid - 2024 Jakpat Special Report3 Consumer Behavior of 2024 Ramadan & Eid - 2024 Jakpat Special Report

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

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Welcoming 2024 Ramadan: from Shopping to Homecoming Plans

Ramadan has arrived. The political year gives its nuances to the preparation for the holy month this time. The five-year agenda may have an impact on people’s current budgets and expenditures.

Jakpat conducted a survey to find out plans for Ramadan 2024. The report, which involved 1668 Muslim respondents, showed expenses for the holy month, preparations for making food for suhoor and iftar, to homecoming plans.

As many as 84% of respondents admitted that they would give alms/zakat/infaq in Ramadan 2024. Other expenses are for iftar gatherings (77%), as well as Ramadan shopping for food (73%) and other necessities (72%). Meanwhile, 2 out of 5 people prepare funds for homecoming.

When it comes to Ramadan shopping, 92% of respondents plan to buy clothes. Worship equipment (65%) and footwear such as sandals or shoes (57%) are also in demand. Women are more likely to want to buy fashion accessories (64%) and makeup/skincare (50%), while 1 in 5 men plan to buy gadgets or electronics.

By age group, the percentage of Gen Z who plan to buy makeup/skincare (46%) is much higher than the two generations above. While Millennials are more interested in buying home décor (31%).

In general, as many as 70% of respondents like to shop Ramadan online. However, some items prefer to be purchased directly (in-store), namely home furniture (88%), home décor (79%), and electronic goods (75%).

“Although some basic commodities have increased in recent weeks, it turns out that the enthusiasm of the Indonesian people to welcome Ramadan and Eid al-Fitr has not subsided. This is evidenced by the increase in spending plans in 2024, compared to 2023,” said Research Lead of Jakpat, Farida Hasna.

 

Socializing in Ramadan

Most respondents plan to give food as Ramadan hampers, such as cookies (73%), packaged snacks/drinks (63%), to groceries (52%). They intend to give it to the closest people, such as family, friends, and neighbors. Regarding the budget, on average they budget Rp100-250 thousand for one hamper.

Another social activity that is also quite popular in Ramadan is the iftar gathering. Seven in 10 people said they were interested in coming to that moment during this year’s holy month, especially for Gen X (73%). They look forward to iftar attended by family (76%), close friends (71%), and school/college friends (47%).

 

Homecoming/vacation plans

As many as 76% of respondents who traveled, planned to go home in Ramadan this year. Bandung City, Padang City, and Yogyakarta City are the most homecoming destinations. As many as 47% of respondents who go home will go to their hometowns in the fourth week of Ramadan. Then, the vehicles used for homecoming are mostly dominated by private property, namely cars and motorcycles with a percentage of 32% each.

In addition to going home, some respondents plan to vacation during Ramadan 2024 with a percentage of 11%. Not much different from homecoming, the most vacation destinations are Bandung City (16%), Yogyakarta City (14%), and Malang City (10%). Six out of 10 people intend to take a vacation after Eidal-Fitr.

“Homecoming is not only synonymous with returning home but also vacation in the destination city. This can be seen from the similarity in the pattern of homecoming destination cities and tourist destination cities during Eid al-Fitr, the majority of which go to the Bandung and Yogyakarta areas,” said Hasna.

 

Get the details on our report here.

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Welcoming 2024 Ramadan & Eid

In this political year, as we navigate diverse ideologies and societal complexities, the arrival of Ramadan provides a unique opportunity to emphasize our shared values. This five-year agenda might affect people’s budgets or spending for the moment. Thus, it is essential to understand consumers’ behavior and plans during Ramadan and Eid this year.

Jakpat surveyed 1668 Moslem respondents in Indonesia to capture their plans regarding budget, shopping, hampers, preparing food for suhoor and iftar, iftar gathering, as well as their plan for homecoming or mudik.

These results are based on a survey conducted 7-12th of February 2024.

Key research points:

To describe respondents’ plans for 2024 Ramadan related to:

  • Expenses (shopping & hampers)
  • Food preparation for suhoor & iftar (including online delivery)
  • Iftar gathering
  • Mudik/holiday

Here are some previews of the report:

1 Table of Contents - Welcoming Ramadan 2024

2 Expenses - Welcoming Ramadan 2024 (1)

3 Shopping List - Welcoming Ramadan 2024

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net