Drinking coffee has become a lifestyle nowadays. This culture is even said to be increasingly popular among the younger generation. Jakpat conducted a survey to find out people’s habits in coffee consumption today.
The report involving 1008 respondents discusses various matters related to coffee, such as coffee drinking time, spending on one drink of coffee, and type to brand of coffee drinks consumed.
The survey results show that 45% of people consume coffee every day, either once or several times. In more detail, 66% of Gen Z admit to drinking coffee every day, while 55% of Millennials only occasionally. Then, 37% of Gen X revealed they drink coffee 2-3 times a day. When it comes to timing, most people prefer to sip coffee in the late afternoon (37%) or after breakfast (34%).
As many as 58% of respondents admitted that they like to drink instant milk coffee or instant coffee mix. Other products that are also loved are instant black coffee (42%) and iced milk coffee made by cafes (34%). Gen Z tends to consume iced milk coffee, both from cafes (47%) and convenience stores (44%). Meanwhile, the older generation prefers instant black coffee with the percentage of Gen X at 48% and Millennials at 46%.
Coffee drinking and lifestyle
Drinking coffee is not just about quenching thirst. As many as 45% of respondents from all generations admitted to drinking coffee to hang out and socialize with friends, and some to focus on work (37%).
The average cost incurred for a cup of coffee is IDR 13 thousand. Gen Z spends more than the other two generations. On the one hand, the youngest generation is also looking for promotions to get cheaper coffee drink prices so it’s okay to change brands (27%). Meanwhile, 3 out of 10 Gen X always buy the same brand of coffee drink.
When asked where to know the brands of coffee drinks commonly consumed, almost 20% of respondents answered Instagram. In addition, 12% claimed to know it from online booking applications.
Get the details on our report here.
