The rise of digital and online media is making it hard for offline media to compete. Ease of access and relatively low cost make online media favored by many people today. But for a developing country like Indonesia where internet penetration is still unevenly, offline media might be a solution to reach a wide range of audiences across the country. Offline media may be the only way for them to gain access to the latest information.
We conduct a survey toward 1.767 respondents in nationwide to understand their habit in accessing offline media. We try to get insight from a gender perspective and their preference toward accessed offline media.
To get further insight about this habit, please kindly download our full report below. In this report, you will gain some data, such as:
- Most Accessed Offline Media
- Most Watched TV Show
- The occasion to Watch TV
- Day to Watch TV
- Most Listened Radio Show
- Most Read Magazine
- Most Read Newspaper
For more detailed data, please download the PDF file down below.
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