To face intense competition in the beauty industry, companies usually create various innovations in various aspects such as products or marketing. One of the marketing innovation strategies run by several companies is co-creation. One form of co-creation that is often used by beauty companies is the collaboration between brands with public figures. Lately, this kind of co-creation is becoming a trend in the beauty industry and the enthusiasm of the community is also quite good for this product line.
Hence, recently JAKPAT has conducted a survey in order to find out what is the public perception of the trend of collaboration between brands and public figures. Overall, we can see that respondents quite enthusiastic about this trend. To get more understanding of this topic, please kindly download our free report below.
For more detailed data, please download the PDF file down below.
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