When running a survey, after you formulate the perfect set of questions the next important thing is to decide who will be your respondents. Who are the perfect respondents? True, you will have to find those who are willing enough to answer your questions. But is it enough? Not really, in fact, not at all. […]

There are so many things to consider when you are about to launch an ad, as it is one of the most effective ways to reach out to your customers. When creating an ad, we simply gotta do it right, because one wrong step, it can backlash and give you loss instead of the desired […]

Not a single business can survive and become an industry leader without listening to their customers.That is why it is important for everyone in the industry to know the voice of their customer.Effective voice of the customer programs allow you to connect and engage with customers at key points in the customer journey. Voice of […]

To keep your business growing, it is best to keep track on how happy your customers are with your product or services. Customer satisfaction is important because it will help you, marketers and business owners to manage and improve your business. Now, what is customer satisfactions? It is the state of mind customers have about […]

Quality is king. Perceived quality is an intangible, overall feelings about a brand. How customers feel about your product’s or brand’s ability to fulfill their needs. Question is, how to see the quality of your product in the eyes of your customers? Here’s the tricky path, it differs according to what is important to the […]

To figure out the value of your brand, you will need to know the 4 key elements: Brand awareness, brand attributes & associations, perceived quality, and Brand loyalty of your consumers. This tutorial series will bring you examples on how brand management survey is conducted and its questionnaire examples. The first part of the series […]