When running a survey, after you formulate the perfect set of questions the next important thing is to decide who will be your respondents. Who are the perfect respondents? True, you will have to find those who are willing enough to answer your questions. But is it enough? Not really, in fact, not at all. […]
There are so many things to consider when you are about to launch an ad, as it is one of the most effective ways to reach out to your customers. When creating an ad, we simply gotta do it right, because one wrong step, it can backlash and give you loss instead of the desired […]
Nowadays, government at all levels must become flexible and responses to citizens to faces the pressure of social, economic and political issues in the world. To achieve that, the entire of government leaders are engaging with public to assess satisfaction, make decisions and create the innovations to solve the problems. To find out what people […]
Not a single business can survive and become an industry leader without listening to their customers.That is why it is important for everyone in the industry to know the voice of their customer.Effective voice of the customer programs allow you to connect and engage with customers at key points in the customer journey. Voice of […]
Ideals of every entrepreneur is to have a sustainable business and every consumers familiar with the products. But because it has been too long lifespan of the products, the company didn’t realize the consumers need has been changing. If the company doesn’t renew the products, even of the design, various the products or marketing and of […]
Concept testing is the process of using quantitative and qualitative methods to evaluate consumer response to a product idea prior to the introduction of a product to the market. In other hand, it can save you a lot of money and time to concept test your idea first before bring it to the world. Basically, concept […]
To keep your business growing, it is best to keep track on how happy your customers are with your product or services. Customer satisfaction is important because it will help you, marketers and business owners to manage and improve your business. Now, what is customer satisfactions? It is the state of mind customers have about […]
Hi there Throughout these tutorial series we would like to share some of steps-by-steps, tips and trick in creating mobile survey and also introduction of JAKPAT’s feature. The first video series will give you a basic introduction on how you can create your own mobile research in less than 15 minutes. Before you begin, please […]
Best part of survey is that you can -basically- ask your respondents about any aspect of your product, even your business. You can ask them about their opinion related to your product, what they want you to improve in the future or how much your product match their needs so far. In other hand, through […]
Quality is king. Perceived quality is an intangible, overall feelings about a brand. How customers feel about your product’s or brand’s ability to fulfill their needs. Question is, how to see the quality of your product in the eyes of your customers? Here’s the tricky path, it differs according to what is important to the […]