Tag Archives: online survey jakpat 2023

Sales Trend on the Rise, How is the Motorcycle Brand Image in Indonesia?

After experiencing a correction due to the pandemic in 2020, the motorcycle market has rebounded.In 2022^{^[1]}, motorcycle sales volume for the domestic market reached 5,221,470 units, or an increase of 3.2% compared to the previous year, which was 5,057,516 units. Meanwhile, until November 2023^{^[2]}, motorcycle sales volume for the domestic market has reached 5,809,959 units, or an increase of 22.6% compared to the same period last year, which was 4,738,216 units. With such a large market volume, it is not surprising that until now motorcycles are still the most popular mode of transportation in Indonesia.

Jakpat conducted a survey to find out the purchase rate of Indonesian motorcycles and what are the factors that make people choose the vehicle brand. The report involving 1021 respondents shows the use of motorcycles, the level of interest in using motorcycles, the age and brand of motorcycles used, and the impression/brand image of motorcycles in Indonesia. This survey involved respondents aged 17-54 people and was conducted online on November 17-23, 2023.

Motorcycle use in Indonesia

The results of the Jakpat survey stated that 9 out of 10 people use motorcycles as their daily transportation. Meanwhile, 67% of respondents who do not use motorcycles claim to be interested in using this two-wheeled vehicle for daily life.

Of the 930 respondents who used motorcycles, almost 60% stated to drive two-wheeled vehicles under 5 years old. That is, the vehicles they own are produced between 2018 and 2023.

Of all respondents, as many as 75% use Honda motorcycles. The next rank is Yamaha and Kawasaki with percentages of 16% and 1%. In general, the most widely used motorcycle category is matic with the three largest namely Scoopy, BeAT Sporty, and Vario 125.

Impression/brand image of motorcycles in Indonesia

In choosing a motorcycle, many things are considered both rational and emotional. Brand impression/image is one of the factors considered and consists of several aspects including trusted brands, high quality, and high/stable resale prices.

Jakpat respondents assessed that the trusted brand aspect was dominated by Honda at 73%, followed by Yamaha (21%), Kawasaki (3%), and Suzuki (2%). In addition, Honda also excels as a high-quality brand (67%) compared to Yamaha (20%), Kawasaki (7%), and Suzuki (5%). Another aspect is the high/stable resale price with the highest percentage being Honda at 71%, followed by Yamaha (18%), Kawasaki (9%), and Suzuki (3%).

“A high positive image of a brand will be directly proportional to the number of users. This is what Honda brand shows. A positive image can make consumers interested in Honda motorcycles. Then when he uses the motorbike, and it turns out he also gets a positive experience, then he can become a loyal advocate consumer, “said Head of Research Jakpat, Aska Primardi.

Get the details on our report here.

^{^[1]}https://www.aisi.or.id/statistic/

^{^[2]} Idem

Motorcycle Use in Indonesia

In choosing a motorcycle, apart from functional aspects, consumers also consider the image of a brand, both emotional and rational. Brand image is quite important in deciding to buy a two-wheeled vehicle. In this report, Jakpat will describe the perspectives of respondents regarding several aspects of motorcycle brand image in Indonesia.

These results are based on a survey conducted 17th-23rd of November 2023.

Key research points:

Motorcycle sales in Indonesia
Brands of motorcycles used
Motorcycle brand images in Indonesia

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Fintech Trends 2023: 1 Out of 4 People Use Pay Later

The use of financial technology (fintech) applications is now increasingly massive. Not only as a payment method, fintech can also be used for various financial activities.

Jakpat conducted a survey to find out the behavior and habits of fintech users in Indonesia in the second half of 2023. The report, which involved 1503 respondents, shows how to view financial planning and use in the fields of digital payments, investment, online borrowing, and insurance.

The survey, which involved Gen X, Millennials, and Gen Z; focused on three types of digital payments. Namely e-wallets, internet / mobile banking (consisting of mobile/internet/digital banking and virtual debit cards), and buy now pay later/BNPL that commonly known as pay later (online loans and peer-to-peer/P2P lending).

In general, there are various considerations in choosing a fintech platform. Some of them are registered with the Financial Services Authority/OJK (55%), easy payment methods (54%), and user-friendly applications (50%).
Financial planning literacy
The results of the Jakpat survey stated that two out of three respondents are familiar with financial planning. That means they realize that they must have financial management to achieve life goals.

Half of the respondents are also aware that saving and investing are two things that are relevant to their current financial condition. As many as 28% feel saving is the best option right now while 10% admit they don’t have a budget for both.

“More than half of respondents already understand the importance of financial planning, and some of them also understand the importance of savings, emergency funds, insurance, and investment,” said Head of Research Jakpat, Aska Primardi.
Digital payments
In the second half of 2023, 86% of respondents will make digital payments. Other financial activities that are also carried out, both digitally and conventionally, are paying credit (37%), investment (25%), and insurance (24%).

In more detail, 3 out of 4 respondents use e-wallets as a digital payment method, followed by mobile/internet banking (45%), and pay later (25%). E-wallets dominate payments, both directly (offline) and online.

Aska revealed that sometimes salaries and savings have been eroded by daily needs and lifestyles. On the other hand, there is a possibility of rising incomes being outweighed by the cost of living rising faster and higher.

“With the consideration of a month’s salary that can run out in less than a month, they began to turn to the pay later feature as a solution,” he added.
Investment, credit, and insurance
The top three investment products in the second half of 2023 are mutual funds (42%), deposits (36%), and stocks (32%). Cryptocurrency and National Securities such as bonds and sukuk are also still in demand.

Regarding credit, as many as 66% of respondents who have bills claim to pay later every month. Other installments include House Ownership Credit/KPR (25%), online loans (22 %), and motor vehicles (22%).

Meanwhile, one in four respondents pays for insurance. Some types of insurance owned are health insurance (80%), life insurance (55%), and pension funds (39%).

Get the details on our report here.

78% of Gen Z and Millennials Are Interested in Implementing the Zero Waste Movement

According to the Director General of Waste, Garbage, and Hazardous Toxic Material Management (PSLB3), Rosa Vivien Ratnawati, the young generation has a strategic role in achieving zero waste and zero emission targets. Moreover, Indonesia currently has 70.72% of its population in the productive age range, which is expected to help Indonesia reach a golden age by 2045.

Zero waste is a concept that invites us to use single-use products more wisely to reduce the amount and negative effects of waste. Meanwhile, zero emissions or zero carbon emissions refer to a condition where the amount of carbon emissions released into the atmosphere does not exceed the amount that can be absorbed by the Earth.

Jakpat conducted a survey involving 990 young generations to explore their perspectives on and implementation of the zero waste movement. The survey, comprising 40% Gen Z and 60% Millennials, reveals their understanding of the concept of zero waste, the reasons for applying it, the benefits they experience, and the difficulties they face in integrating it into their daily lives.

The survey results state that 78% of the young generation are interested in adopting the zero waste movement, with 16% of the respondents having already implemented it. Less than 1 year is the most common duration for those interested and already applying for it. Moreover, the duration of 3-5 years is dominated by men at 13% and women at 8%.

The Reasons Why the Young Generation is Interested in the Zero Waste Movement

Gen Z and Millennials seem to realise the importance of protecting the earth so they are interested in implementing zero waste movement. This is shown by 94% who choose the reason to help protect and preserve the earth by reducing waste, followed by the reason to save the earth and the provision of future generations by 48%.

In addition, being interested in eco-friendly products (22%), society implementation (14%), exposure to environmental news (11%), and inspiration from influencers (6%) are reasons why the younger generation is interested in implementing zero waste.

Based on the results of the survey, Head of Research Jakpat, Aska Primardi assessed that the majority of the younger generation is actually aware of the importance of this zero waste issue. Unfortunately, only a small percentage of them has implemented this activity. Learning from a group of young people who have implemented it, it can be seen that one of the popular reasons is the trend of the surrounding environment that has implemented it, and also the initiative to follow what friends do.

Therefore, this movement is actually not enough just to disseminate information about the importance of zero waste, but must also be followed by programs from related parties to facilitate their zero waste activities, or the most extreme is penalties or fines if they cannot do this,” explained Aska.

Implementation of Zero Waste Movement

Using tote bags when shopping (55%), then using tumblers (55%), and reducing plastic use (54%) are the top three as part of their zero waste implementation.

In addition, the application also includes shopping as needed only (49%), using your own place to eat when buying food (46%), to the use of eco-friendly products (15%).

When viewed in terms of Socioeconomic Status (SES), the use of eco-friendly products is most widely carried out by the upper (21%), followed by the middle (13%), and lower (10%).

The Difficulties in Implementing the Zero Waste Movement

The most challenging aspect is finding the nearest waste bank. A waste bank is a facility or program where someone can deposit recycled waste such as paper, plastic, glass, and other items in exchange for rewards.

In addition, families or environments that do not support the implementation of zero waste are the second reason perceived by the younger generation as difficult, this seems to be influenced by most of those who still live with their parents.

What are the benefits that the younger generation feels when they implement zero waste? Where do they find further information to support their implementation? What are the factors for those who are not interested in applying?

Get the details in our report here.

Indonesia Fintech Trends – 2nd Semester of 2023

Digital platforms are reshaping traditional financial services, changing how individuals and businesses manage their finances. Navigating this digital finance era requires staying abreast of trends, crucial for individuals, businesses, and policymakers.

Thus, Jakpat conducted a tracking survey related to the usage of Indonesia fintech services in the second semester of 2023.

Key research points:

How society perceives financial planning
The usage of several financial technology (fintech) platforms
Popular fintech platforms in digital payment, credit, investment, and insurance

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Young Generation and Zero Waste Movement

The young generations are already familiar with the zero waste movement, and some people have already applied in their lives. In addition, adopting the zero waste movement is based on some factors. In this report, Jakpat will share insights about perspectives from Gen Z and Millennials on zero waste movement.

These results are based on a survey conducted on 16-17th of November 2023.

Key research points:

Reasons for interested in implementing zero waste
Implementations have already adopted zero waste by the young generation
The struggle of implementing zero waste

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Understanding Indonesian Youth: From Pop Culture to Mental Health Issues

The digital age has given rise to young generation, not only as followers, but also as pioneers. They shape and are shaped by world changes in various aspects, such as adopting and adjusting international trends, make innovation, to action on climate change issues.

Narasi together with Jakpat conducted a survey to find out the picture of Indonesia’s young generation in responding to changing their environment during the growing digital era. The report, which involved 2.482 respondents conducted during the period September-October 2023, shows how they interact, especially in pop culture, digital economy, environmental issues, and mental health issues.

This survey to understanding Indonesian youth is the result of collaboration with Narasi from the Bergerak, Bergerak, Berdampak movement which will take place on Sunday, November 19, 2023, at Graha Bhakti Budaya, Jakarta.

Youth and Pop Culture

The results of the survey to understanding Indonesian youth with a focus on the Millennials generation and generation Z showed that 56% of respondents, especially from the age group of 15-19 years, showed identification with pop culture as loyal followers or followers of the latest trends.

However, within the same age groups also showed lower levels of concern over the negative impact of pop culture, 3.09 for the 15-19 age group compared to 2.93 for the 30-35 age group.

“The majority of the younger generation are followers of pop culture, and only a small percentage are trendsetters. This fact is the basis for companies, brands, to political figures and parties to adapt the latest trending issues to embrace the young generation. On the other hand, this is a challenge for the young generation to be more critical and be able to identify the benefits of a product, or the commitment of legislative candidates or presidential candidates, which are often hidden behind these pop culture trends,” said Head of Research Jakpat, Aska Primardi.

Digital Economy and Vigilance

18% of all respondents indicated frequent participation in activities related to digital economy trends, then 37% for occasional times, and 45% never. The young generation who are attached to digital interaction apparently show concern about risks in the current digital economy trend. Especially in the group of male respondents aged 25-29 years (35%) who are worried about the threat of losing job opportunities arising from rapid changes in the economy and technology.

The young generation who are attached to digital interaction apparently show concern about risks in the current digital economy trend. Especially in the group of male respondents aged 25-29 years (35%) who are worried about the threat of losing job opportunities arising from rapid changes in the economy and technology.

Environmental Sustainability

Women with higher Social Economic Status (SES) have a strong declarative attitude towards the environment with 70% scoring average in terms of knowledge and interest, 65% active in environmental activities and 75% supporting green businesses. In addition, middle-class women also showed 60% active in environmental activities and 70% supported green businesses.

In terms of sustainable practices shows such as energy conservation (55% for women, 48% for men); electric vehicles (40% for women, 35% for men); green investment (32% for women, 26% for men); and energy transition (33% for women, 25% for men).

Young People and Mental Health Issues

Understanding Indonesian youth in terms of mental health issues indicates all ages and genders showed high participation in mental health movements, ranging from 15-19 years old (73%), 20-24 year old (72%), 25-29 year old (76%), and 30-35 year old (79%)

In addition, 86% of all respondents indicated that social media is the main channel in accessing information regarding mental health.

“The majority of respondents at this young age are already aware of the importance of mental health aspects in daily life. They no longer feel ashamed to admit that they have mental problems, and begin to take the initiative to find solutions, either in the form of self-therapy or through psychologists or psychiatrists. This indication can also be seen from the growth of platforms, web, or applications that provide mental health services,” said Aska.

Get the details on our report here.

Understanding New Direction of Indonesian Youth

In Indonesia, the rise of the digital age has introduced a fresh generation: youthful, energetic, and well-connected. These individuals aren’t just keeping up; they’re actively shaping trends.

Jakpat together with Narasi conducted a survey to provide an overview of how Indonesian youth respond, interact, and change their environment. The survey was conducted in September-October of 2023 involving 2.482 Millennials and Gen Z.

Key research points:
-Pop culture
-Digital economic
-Environmental issues
-Mental health

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

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Fashion Trends 2023: Over 50% of Gen Z Buy Formal Wear

Fashion products are always on top of online purchases. Our report for semester 1 of 2022[1] shows that the purchase of fashion items was 33%. Despite declining in the middle of this year[2], at 26%, purchases of fashion products are still number 1.

Jakpat conducted a survey to find out the behavior and habits of buyers of fashion products in Indonesia. The report, which involved 702 respondents, shows what types of clothes are purchased until mid-2023 and their satisfaction levels, as well as considerations in buying clothes.

The report is divided into five categories, namely casual wear, sportswear, formal wear, sportswear, and fashion accessories. The respondents also consisted of four personas, namely efficient, up to date, be myself, and outstanding.

The survey results stated that 88% of respondents consisting of Gen Y (Millennials) and Gen Z have bought fashion products and 79% intend to buy them this year. Nine out of 10 shoppers of this fashion item admit to having casual clothing (such as t-shirts, shirts, skirts, and pants) as their new item. Other products that have been purchased are footwear and fashion accessories with percentages of 75% and 57% respectively.

“Talking about the plan to buy fashion products, it can be seen that more Gen Z are interested in retro/vintage/preloved goods fashion products than Gen Y. This is in line with the high awareness of environmental issues in Gen Z, so they are starting to consider slow fashion culture in the hope of reducing fashion industry waste,” said Head of Research Jakpat, Aska Primardi.

Fashion trends in Indonesia

Of those who have bought fashion products, men tended to buy formal wear with a percentage of 59%. Meanwhile, more women bought luggage such as bags or suitcases (46%) than formal clothes (33%).

In terms of generation, more Millennials bought sportswear than Gen Z at 43% and 36% respectively. On the other hand, formalwear appealed more to Gen Z (55%) than Millennials (49%).

“The majority of Gen Z buy fashion products with the consideration that their appearance is always updated with the latest trends. On the other hand, the majority of Gen Y buy clothes with the aim of meeting clothing needs for themselves and their families, one of which is the need to exercise, so here the influence of trends is not too big,” said Aska.

Find information about fashion

Social media is the main source of information for finding out fashion products before buying them. Half of casual clothing shoppers rely on a brand’s official Instagram account to find out about what to buy. They also consider recommendations from friends.

Then, sportswear buyers search for information through the brand’s official social media, such as Instagram (48%) and YouTube (46%). Also, the brand’s official Instagram account and recommendations from friends are two sources of information that almost half of formal wear buyers rely on.

More than 40% of footwear buyers get information related to this one fashion product from Instagram, both the brand’s official account and other accounts. Meanwhile, the most source of information for fashion accessories buyers is recommendations from friends with a percentage of 42%.

Get the details on our report here.

[1] https://blog.jakpat.net/indonesia-ecommerce-trends-of-1st-half-2022-jakpat-survey-report/

[2] https://blog.jakpat.net/indonesia-e-commerce-trends-1st-semester-of-2023/