Tag Archives: free report

Understanding New Direction of Indonesian Youth

In Indonesia, the rise of the digital age has introduced a fresh generation: youthful, energetic, and well-connected. These individuals aren’t just keeping up; they’re actively shaping trends.

Jakpat together with Narasi conducted a survey to provide an overview of how Indonesian youth respond, interact, and change their environment. The survey was conducted in September-October of 2023 involving 2.482 Millennials and Gen Z.

Key research points:
-Pop culture
-Digital economic
-Environmental issues
-Mental health

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

70% OFF for All Jakpat Premium Report 2023

In 2023, numerous emerging trends signify a diverse range of consumer interests and changes, from e-commerce to music concerts and fintech trends.

All of these trends are covered in our comprehensive Jakpat Premium Report, crafted by our research experts. It provides valuable insights to empower your business and marketing decisions.

In support of that, we present an extraordinary offer to wrap up 2023.

What will you get:

*Exclusive until December 12, 2023

Interested in this offer or just one of those premium report?
Don’t miss this opportunity. Contact our sales now!

or mail one of our team below

Fashion Trends 2023: Over 50% of Gen Z Buy Formal Wear

Fashion products are always on top of online purchases. Our report for semester 1 of 2022[1] shows that the purchase of fashion items was 33%. Despite declining in the middle of this year[2], at 26%, purchases of fashion products are still number 1.

Jakpat conducted a survey to find out the behavior and habits of buyers of fashion products in Indonesia. The report, which involved 702 respondents, shows what types of clothes are purchased until mid-2023 and their satisfaction levels, as well as considerations in buying clothes.

The report is divided into five categories, namely casual wear, sportswear, formal wear, sportswear, and fashion accessories. The respondents also consisted of four personas, namely efficient, up to date, be myself, and outstanding.

The survey results stated that 88% of respondents consisting of Gen Y (Millennials) and Gen Z have bought fashion products and 79% intend to buy them this year. Nine out of 10 shoppers of this fashion item admit to having casual clothing (such as t-shirts, shirts, skirts, and pants) as their new item. Other products that have been purchased are footwear and fashion accessories with percentages of 75% and 57% respectively.

“Talking about the plan to buy fashion products, it can be seen that more Gen Z are interested in retro/vintage/preloved goods fashion products than Gen Y. This is in line with the high awareness of environmental issues in Gen Z, so they are starting to consider slow fashion culture in the hope of reducing fashion industry waste,” said Head of Research Jakpat, Aska Primardi.

Fashion trends in Indonesia

Of those who have bought fashion products, men tended to buy formal wear with a percentage of 59%. Meanwhile, more women bought luggage such as bags or suitcases (46%) than formal clothes (33%).

In terms of generation, more Millennials bought sportswear than Gen Z at 43% and 36% respectively. On the other hand, formalwear appealed more to Gen Z (55%) than Millennials (49%).

“The majority of Gen Z buy fashion products with the consideration that their appearance is always updated with the latest trends. On the other hand, the majority of Gen Y buy clothes with the aim of meeting clothing needs for themselves and their families, one of which is the need to exercise, so here the influence of trends is not too big,” said Aska.

Find information about fashion

Social media is the main source of information for finding out fashion products before buying them. Half of casual clothing shoppers rely on a brand’s official Instagram account to find out about what to buy. They also consider recommendations from friends.

Then, sportswear buyers search for information through the brand’s official social media, such as Instagram (48%) and YouTube (46%). Also, the brand’s official Instagram account and recommendations from friends are two sources of information that almost half of formal wear buyers rely on.

More than 40% of footwear buyers get information related to this one fashion product from Instagram, both the brand’s official account and other accounts. Meanwhile, the most source of information for fashion accessories buyers is recommendations from friends with a percentage of 42%.

Get the details on our report here.

[1] https://blog.jakpat.net/indonesia-ecommerce-trends-of-1st-half-2022-jakpat-survey-report/

[2] https://blog.jakpat.net/indonesia-e-commerce-trends-1st-semester-of-2023/

Fashion Trends 2023

Fashion stuff is always at the top of online purchases. Our e-commerce report for semester 1 of 2022 shows that it was 33% and even though it fell in the first half of this year, namely to 26%, it is still number one. Thus, Jakpat conducted a survey to discover fashion trends, specifically in Indonesia.

These results are based on a survey conducted on 1-6th of July 2023.

Key research points:

Fashion products bought in the first half of 2023
Types of fashion persona
Satisfaction level of fashion products
Source of awareness about fashion products

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Gaming & Esports Trends 2023: Mobile & Casual Gamers Dominate

Indonesia stands out as the largest gaming market in Southeast Asia, thanks to the rapid development of mobile gaming and esports. In 2021, the Indonesian gaming market reached a valuation of around USD 1.92 billion, placing it as a promising leader in Southeast Asia.

Moreover, esports in Indonesia has significant achievement potential and encourages the growth of the creative industry. Several well-known Indonesian esports teams that became world champions such as EVOS, ONIC, RRQ, and Bigetron have made achievements in the global arena.

Jakpat conducted a survey to find out the behavior and habits of gamers in Indonesia. The report involving 1191 respondents shows what devices, genres, considerations, and subscriptions gamers are divided into four topics: mobile gaming, PC/laptop gaming, console gaming, and esports. The respondents were also divided into two personas, namely active and casual. Active gamers tend to allocate special time to play games with a minimum duration of 3 hours per session. Meanwhile, casual gamers are more flexible in playing games with a maximum playing duration of 2 hours per session.

The survey results stated that 93% of respondents consisting of Millennials and Gen Z are mobile gamers, 38% are PC/laptop gamers, and 25% are console gamers.

Active gamers are dominated by men with a percentage of 54% while casual gamers are mostly women (68%). Regarding generation, more than 50% of Millennials and Gen Z arecasual gamers.

Gaming Trends in Indonesia

Most mobile gamers are casual gamers with a percentage of 55%. Conversely, more active gamers in the PC/laptop gamer category (61%) and console gamers (66%). This suggests that PC/laptop and console gamers should be more engaged with the games they play, as they tend to have longer gaming sessions.

In terms of devices, as many as 55% of mobile gamers use mid-end smartphones. Just like mobile gamers, 4 out of 5 console gamers use the same device category. Meanwhile, most PC/laptop gamers use low-end devices (45%).

Esports Trends in Indonesia

Gamers engage in esports by actively playing esports-themed games and following trends in the esports industry. Active gamers engage more in such activities compared to casual gamers.

Gamers have a positive view of the future of esports in Indonesia because they believe that it will have a beneficial impact on the country’s economy. They are optimistic about the growth and development of esports in Indonesia and are looking forward to its expansion and potential in the country.

The details are described in four topics:

Mobile gaming trends 2023

PC/Laptop gaming trends 2023

Console gaming trends 2023

Esports trends 2023

Esports Trends 2023

Esports in Indonesia hold significant potential for achievement and driving growth in the creative industry. Professional esports teams in the country have made a major contribution to job creation, resulting in large economic turnover.

In response to this phenomenon, Jakpat aims to capture Indonesian gamers’ attitude towards esports industry. This report is the last part of the 2023 Jakpat Gaming & Esports Report Series. The other three topics are mobile gaming, PC/laptop gaming, and console gaming.

The results are based on a survey conducted on 10-12^th of July 2023.

Key research points:

Gamers’ persona
Games, teams, and tournaments that are followed by esports’ enthusiasts
Sources of information, engagement, and attitude of esports’ enthusiasts

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Console Gaming Trends 2023

Indonesia’s gaming triumph is driven by a substantial player demographic, comprising over half of the nation’s inhabitants. Other than mobile games and PC/laptop games, console games is predicted to become a new trend this year.

In response to this phenomenon, Jakpat aims to capture the habits and behaviors of Indonesian gamers, especially console gaming. This report is the third part of the Jakpat Gaming & Esports Report Series 2023. The other three topics are mobile gaming, PC/laptop gaming, and esports.

The results are based on a survey conducted on 10-12^th of July 2023.

Key research points:

Gamers’ persona
Top devices for console gaming
Top genres of console gaming
Considerations, concerns, and sources of information in console gaming

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

PC/Laptop Gaming Trends 2023

Indonesia’s gaming industry is propelled by a substantial player community, encompassing more than half of the nation’s populace. Besides mobile games, PC games is predicted to become a new trend this year.

In response to this phenomenon, Jakpat aims to capture the habits and behaviors of Indonesian gamers, especially PC/laptop gaming. This report is the second part of the Jakpat Gaming & Esports Report Series 2023. The other three topics are mobile gaming, console gaming, and esports.

The results are based on a survey conducted on 10-12^th of July 2023.

Key research points:

Gamers’ persona
Top devices for PC/laptop gaming
Top genres of PC/laptop gaming
Considerations, concerns, and sources of information in mobile gaming

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Mobile Gaming Trends 2023

Indonesia’s gaming success is fueled by an extensive player base, which constitutes over half of the country’s population. Most Indonesian gamers prefer using mobile phones as their primary gaming device because of the convenience, affordability, and latest technology that guarantees a seamless gaming experience.

In response to this phenomenon, Jakpat aims to capture the habits and behaviors of Indonesian gamers, especially mobile gaming. This report is the first part of the Jakpat Gaming & Esports Report Series 2023. The other three topics are PC/laptop gaming, console gaming, and esports.

The results are based on a survey conducted on 10-12^th of July 2023.

Key research points:

Gamers’ persona
Top devices for mobile gaming
Top genres of mobile gaming
Considerations, concerns, sources of information, and purchasing in mobile gaming

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Wearable Gadget Trends 2023: from Smartwatches to Smart Shoes

The use of wearable gadgets is increasing. Wearable gadgets can be defined as an infusion between technology and equipment or accessories that we can use, such as smart watches, smart glasses, and smart sportswear.

The ability to monitor body health, provide updated information, as well as to increase efficiency and productivity in the workplace is a unique value offered by this gadget. The rhythm of life that requires people to move quickly, efficiently, and be up-to-date also encourages the high adoption of this device on a daily basis.

Jakpat conducted a survey to find out the perspective of the Indonesian people regarding this trend. The report, which involved 843 respondents, shows the most popular wearable gadgets, favorite brands, and considerations in choosing various types of wearable gadget products.

The survey results stated that 64% of respondents have wearable gadgets. Then, 58% of them plan to buy the item in the future.

“Public interest in wearable gadgets continues to increase. If a few years ago they could still move without wearable gadgets, then now the use of wearable gadgets is a must,” said Head of Research Jakpat, Aska Primardi.

“Speaking about the reason for using, their answers will vary, but there is one thing in common between them, namely the trend & hype issue against gadget devices which then grows the character of FOMO (fear of missing out) as a gadget user,” he added.

Smartwatch is the most wearable gadget owned by respondents with a percentage of 68%. The purchase rate of this product is still high in the next half year (66%). Then, 63% of respondents have true wireless stereo (TWS) or earbuds, followed by smartband and VR with percentages of 34% and 23% respectively.
Wearable gadget function

Wearable gadgets are generally used for various activities. Most respondents use it for exercise, namely smart shoes (50%), smartbands (41%), and smartwatches (26%). There are also those who wear wearable gadgets such as VR (60%), TWS/earbuds (38%), smart rings (32%), and smart glasses (22%) to relax at home.

Most smartwatch users use this device for work (31%) while smart tag users are for traveling (35%). In addition, various wearable gadgets are also used for various other activities such as hanging out, studying, playing with colleagues, and parties.
Considerations in choosing wearable gadgets

There are various factors in choosing wearable gadgets. Some of them are complete features, material quality, battery duration, affordable prices, and brands.

Finding information related to the items purchased is mandatory, as well as for wearable gadget enthusiasts. There are various sources that respondents rely on such as other YouTube accounts that discuss targeted products, which are most likely to review the product. In addition, the brand’s official channel is also a reference in buying a gadget wearable product, such as websites, YouTube accounts, and social media (Instagram, Twitter / X, and TikTok).

Get the details on our report here.