Tag Archives: youtube

Beauty Influencer – JAKPAT Study of Social Media Influencer Tracking

In this digital era, the existence of social media influencers is increasingly considered. Especially in the beauty industry, people are looking up to them for references. The number of followers or subscribers is a success standard for influencers, which later becomes a mark for brands for their marketing plan in terms of endorsement.

This tracking study of social media influencer aims to find out beauty enthusiasts’ perspective towards the beauty influencers they follow.

For more detailed data, please download the PDF file down below.

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Indonesian Mobile Habit 2nd Semester of 2019 – JAKPAT Survey Report

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JAKPAT re-conducted a study of the habits of mobile users in Indonesia. In the second semester report of 2019, JAKPAT also discussed the perception of providing access to gadgets for young children. Here we will find out how differences of opinion between parents and those who do not have children.

For more detailed data, please download the PDF file down below.

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Indonesia Social Media Trend 2nd Semester of 2019 – JAKPAT Survey Report

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Based on data from APJII, penetration of Internet users in Indonesia is 64.8% or around 171.17 million people. Most of them access the internet to open social media, either through websites, mobile web, or mobile apps. Seeing the huge potential of active social media users, small businesses and large companies use this platform to advertise their brands, products, or the company itself to reach current and potential customers. Many small businesses / large companies use social media influencers as their brand, product, or company ambassadors to achieve their goals. They have a role as key opinion leaders for users to get quality product recommendations. To understand social media usage trends in Indonesia within 2nd semester of 2019, JAKPAT conducted a survey of 1,510 respondents nationwide which aimed to determine social media awareness, usage, BUMO (Brand Used Most Often), and value. In addition, we also want to capture user habits on social media, such as social media friends, undesired following, and common interest through certain social media.

For more detailed data, please download the PDF file down below.

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What Indonesian Viewers Say About National TV and Digital Content? – JAKPAT Survey Report

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National TV programs are not the only shows for Indonesians. The raise of Youtube and streaming platforms such as Netflix, HooQ, Iflix, and Viu is giving a lot more choices for Indonesians. In this survey, Jakpat wants to explain Indonesians’ preferences towards National TV as well as digital content.

For more detailed data, please download the PDF file down below.

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The Power of Social Media Influencer – JAKPAT Survey Report

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The rising of Youtube and Instagram popularity has been affected by the effectiveness of influencer’s existence in the marketing of the product. It has been confirmed by another previous study that stated 80% of marketers find that influencer is an effective marketing strategy.

In the first semester of 2019 research by JAKPAT, the trend of Facebook, Youtube, and Instagram has dominated the usage of social media since they positioned at the top 3 most used social media. Current news, Comedy, and film are the contents that most of the people like. Furthermore, considered by gender, female tend to choose a beauty review, while males tend to look for current news. When it comes to online behavior, people seem to be more affected by the internet nowadays. Based on that statement, the existence of influencer also becomes more effected to the awareness of the product, purchase intention, and also believability to brand.

For more detailed data, please download the PDF file down below.

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Indonesian Mobile Habit 1st Semester of 2019 – JAKPAT Survey Report

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Nowadays, people put their lives on mobile gadgets. Starting from fulfilling essential needs, communication, studying/learning, work, and entertainment as well. From day to night, mobile gadgets offer a variety of activities that ease people in doing their activities. People are hardly quit from mobile gadgets activities on a daily basis.

The high use of the internet in mobile gadgets affects people’s activities to switch them into mobile-based.These include messaging, watching videos, playing games, mobile banking,and map services.

Jakpat conducted a survey on the habit of accessing mobile devices during the first semester of 2019 involving 1000+ respondents JAKPAT.

For more detailed data, please download the PDF file down below.

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JAKPAT Trend Track #10 ( 3rd Week of Ramadan 2019) – Survey Report

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The Trend-Track study by JAKPAT special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019.

Some events related to the Indonesian presidential election, such as protests at Bawaslu (May 21-23 2019), KPU’s decision, became a major topic on the internet platform in the third week of Ramadhan 2019, such as social media and Youtube.

While the blocking of social media by the Indonesian government some time ago did not seem to deter social media users from accessing it. More than 50% of them claimed to use VPN so they can still access social media.

For more detailed data, please download the PDF file down below.

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JAKPAT Trend Track #9 ( 2nd Week of Ramadan 2019) – Survey Report

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The Trend-Track study by JAKPAT special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019.

Road crimes during the month of Ramadan such as robbery and assault stole the attention of social media users in the second week of Ramadan 2019. In addition, religious content and inspiration for breaking the fast menu tend to be popular on Youtube this week.

For more detailed data, please download the PDF file down below.

Ready to Send A Survey?

or Get A Sales Quote by filling this form or Call to +622745015293