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Header Premium Report - E-Commerce Trends 2022 2nd Sem-V1

Indonesia E-Commerce Trends 2nd Half of 2022 – JAKPAT Survey Report 2023

E-commerce platforms are constantly evolving to keep up with consumer trends. One of the latest trends that has caught everyone’s attention is social commerce. Shopping through social media platforms has become a popular way to shop, offering users a different experience from traditional online marketplaces. To stay competitive, it’s crucial for e-commerce platforms to monitor and adapt to these emerging trends. Thus, JAKPAT is consistently monitoring the trends each semester. In this E-Commerce Trends of 2nd Half of 2022 edition, JAKPAT will present survey results on consumer behavior when shopping through some major marketplace platforms in Indonesia, while also incorporating findings on social commerce and quick commerce. By staying up-to-date with emerging trends, e-commerce platforms can continue to provide the best shopping experiences for their users.

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For more detailed data, please download the PDF file down below.

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Social Media Mobile Entertainment

Mobile Phone Usage to Access Entertainment Content and Social Media

In this modern era, we can get entertainment anywhere and anytime, because various sources of entertainment are already available on  our smartphones. According to Jakpat survey report involving 2435 respondents, as many as 96% of smartphone users access entertainment platforms on their mobile phones. One of the entertainment activities that can be obtained from smartphones is watching movies, series or dramas, and other video content such as sports matches. Users can access these contents through OTT or over-the-top platforms, media services that use the internet medium to deliver content directly to their users. The platform is getting more popular, and 9 out of 10 users access OTT platforms through their smartphones. Some of the platforms that are widely used in Indonesia include Vidio, WeTV, Netflix, VIU, Disney+ Hotstar, and many other platforms. Most of the users also use more than 1 platform, for example more than half of Vidio’s users also use Netflix.

In addition to watching video content, music is also part of people’s daily activities. About half of music listeners listen to music while doing other activities such as work (50%), studying (52%), and while traveling (57%). Currently, many music platforms are available such as Spotify, Resso, Joox, and even YouTube Music, a platform from YouTube devoted to listening to music or songs. But more than half of listeners still rely on regular YouTube to listen to music and podcasts. Most users of the music platform apparently listen to music for free, but unlike users of other platforms, most Apple Music users are subscribers.

Talking about entertainment content that can be accessed on smartphones, it’s incomplete if we don’t also discuss about social media. Social media does have various roles, including for entertainment and information sources which are also covered in the latest survey report from Jakpat. In 2022, TikTok was rated by the most users (37%) as an entertaining social media, it increased 5% compared to the previous year. While YouTube (36%), which is also a social media, experienced a decline as an entertaining social media from the previous year so that its position is equal to TikTok. TikTok’s rise in popularity is not only an entertaining social media, but also as an informative one, especially among Gen Z. 1 in 4 Gen Z consider TikTok to be an informative social media platform.

The information that users get from social media is very diverse. Many special topics they search for or get from social media, including information about a product or brand. About 86% of users claim to be looking for information about products on social media. 9 out of 10 also feel that information about the products they get on social media helps them in making a decision whether they will buy the product or not. While 7 out of 10 users also find it easier to contact the customer service of a brand or company through social media.

Get the details in our report here.

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2022 Indonesia Mobile Entertainment & Social Media Trends – JAKPAT Survey Report 2023

In this modern days, it is super easy for people to get entertainment anytime, anywhere. Yes, simply open smartphone and various entertainment options available. Movies streaming apps, music streaming platforms, games, radio, online book, as well as social media which of course serve a role as entertainment source too.
However, users might not be settled with one app or platform for one type of entertainment. Users have a diverse taste which somehow couldn’t be accommodate by one platform. Thus, audiences tend to use more than one entertainment platform, especially platforms to stream movies and series.
Besides being source of entertainment, social media also play important role related to business. It can be a convenient platform for businesses to connect with customers and vice versa.
This year, JAKPAT is back with social media trends report which is not only covering the social media usage, but also presenting users habit on using mobile entertainment platforms in 2022.

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For more detailed data, please download the PDF file down below.

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Recession Issue

Recession Issue: Should You Be Worried Amid Economic Uncertainty in 2023?

The 2023 recession has been a hot topic since mid-2022. The President of Indonesia, Joko Widodo, had said that 2023 will be dark, which then became one of the triggers for a lot of discussion about the issue of the 2023 recession. Citing from the report “Recession Issues 2023: Analysis of Public Confidence in Facing a Year Full of Uncertainty” which is the result of collaboration between JAKPAT and Continuum Data Indonesia, this recession issue arises because in the global scope, there are already countries that are experiencing recession or that will be threatened by recession. World Bank President David Malpass also said there was a risk of recession and stagflation after the pandemic. According to Muhammad Syamil Iklil, researcherfrom Continuum Data Indonesia, several things that can cause the risk of a global recession in 2023 include tightening monetary policy (raising interest rates), geopolitical crises such as the war between Russia and Ukraine, oil supply restrictions by OPEC+, and inflation due to supply-demand imbalances. Especially in Indonesia itself, from macroeconomic data on Gross Domestic Product (GDP) growth in developing Asia, Indonesia’s economic growth is predicted to remain positive at 5.3%. But how does society respond to this issue?

Referring to the results of Jakpat’s survey on 1434 respondents, around 84% of respondents claimed they knew about the issue of recession in 2023 although about half claimed not quite understand what a recession is. Head of Research Jakpat, Aska Primardi added that when broken down by age group, Gen Z is the age group that has the largest proportion (22.1%) for those who claim to have never heard about recession issues at all.Moreover 1 in 4 adolescents aged 15-19 years claim to have never heard of recession issues in 2023. Knowing about the issue of recession does not necessarily make people believe in a recession, especially in Indonesia. On a scale of 1-5 for variables of how convinced respondents are that there will be a recession in Indonesia, the average obtained in this survey is 3.06. However, even though they feel unsure, the majority of people are still worried if the 2023 recession really occurs in Indonesia. Among those who claim to know about this recession issue, Gen Z is also the one who feels convinced and worried about a recession in Indonesia.

The thing that people are most worried about related to recession is rising prices, followed by reduced salaries or incomes. The segments most worried about price increases are Gen X (88.9%), while the segments most worried about reduced salaries/incomes are Gen Z (70.9%) and Millennials (71.5%). Gen Z is also the segment most worried about finding a job (64.2%) because as explained by Aska, Gen Z is currently starting their career as a worker.

In responding to the issue of the 2023 recession, in general, people will continue to maintain spending patterns for purchasing basic necessities, and will also try to reduce purchases of non-basic needs. Then, according to respondents’ perceptions, to minimize financial risk, more than half of respondents will still allocate expenses for insurance as usual, and most respondents will try to reduce debt/credit.

When viewed from the age group, this trend tends to be similar, in which each age segment tries to maintain the pattern of purchasing basic necessities and reduce purchases of non-basic needs. However, when viewed in more detail, a slightly different pattern is the allocation of Gen Z which tends to be larger for investment, savings, and emergency fund needs, when compared to the older age segment, Gen X and Millennials. As Aska said, Gen Z of their behavior is a financially literate generation and they claim that their vision is financial freedom.

The data is the result of a survey to the public based on claims of what they will do in response to the 2023 recession. But is this response the right thing to do? In a discussion titled “Should You Be Worried in the Midst of 2023 Uncertainty?” held by Continuum Data Indonesia and Jakpat, Maychelie Vincent Liyanto, a Certified Financial Planner, stated that if a recession occurs, everything must be affected. Vincent added that GDP growth tends to be stable, which indicates that the Indonesian economy continues to run well amid the issue of world recession. However, we still need to be vigilant by securing ourselves first in terms ofpersonal finance, so that if a recession occurs, there will not be a recession also in our personal finance, and also so that we do not become additional factors that cause Indonesia to experience a recession. How can we secure personal finance? That is by making the right financial planning so that we can feel safe and secure. According to Vincent,there is actually no significant differencein financial planning when there is no recession or threatened by recession. Such as the phrase”ready for everything, prepare for nothing” which is the essence of personal finance, in the sense that when all risks occur one by one or occur all at once, good personal finance will always be ready to face everything.

Get the details in our report here.

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Public Response Toward 2023 Recession – Jakpat x Continuum Data Report 2023

Welcoming 2023 might not be as exciting as years before. We usually welcome new year with joy and excitement, but this year worries and anxiety might follow, due to 2023 recession issue. Public have varied response toward this issue, some might feel worried while the others don’t, some might had started to be financially prepared and some others will just live as usual. However, it became a major topic to talk about both offline and online in the end of 2022. Thus, Jakpat is now collaborating with Continuum Data Indonesia to capture public response toward this 2023 global recession issue and how will they deal with it. We combined two research method, online survey to 1434 Jakpat respondents and big data analysis sourced from social media, Twitter. This report is available in Bahasa Indonesia.

Jakpat with Continuum Data and INDEF will also held a webinar to further discuss this report and will also talk about financial planning strategies amid economic uncertainty.

Register now on the link below!
https://s.id/1uY06

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For more detailed data, please download the PDF file down below.

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