Tag Archives: mobilehabit

Working From Home (WFH) During COVID-19 Pandemic – JAKPAT Usage & Attitude Study

Recently, Work From Home (WFH) becomes a-must-be followed working method to continue daily work activities since the COVID-19 pandemic has struck out.

There are several issues related to WFH such as readiness/availability of the software and hardware, need to spend more budget for airtime/internet connection cost, and also the readiness of our people to do online working.

Based on these issues, JAKPAT conducted a survey to understanding habit and behavior in WFH activities during the COVID-19 pandemic.

For more detailed data, please download the PDF file down below.

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JAKPAT TVC Review Ramadan 2020 Edition

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Ramadan is a meaningful month for all Muslims in the world including in Indonesia where the majority of the population is Muslim. However, this time Ramadan feels very different from previous years with the existence of the Covid-19 pandemic which requires people to stay at home and cannot be free to keep in touch with others the way Ramadan should be. Adverts that are usually shown during Ramadan must also adjust to the current situation by adding messages related to COVID-19. Hence, JAKPAT conducted research on respondents’ assessment of TVC from several products that have special TVC made for Ramadan edition.

The assessed aspects include Ad awareness, Purchase Intention, Overall Liking, Uniqueness, Believability, Relevancy.

There are a total of 33 advertisements involved in this survey. Ranging from food/beverage product category to the e-commerce category.

For more detailed data, please download the PDF file down below.

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Ramadan & Eid 2020 – JAKPAT Survey Report

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Ramadan and Eid al-Fitr are very meaningful moments for Indonesians. However, the COVID-19 pandemic made Ramadan and Eid feel different this time. As in previous years, JAKPAT has conducted a survey of 1,500+ mobile users in Indonesia about their experiences of fasting and celebrating Eid amid the pandemic.

For more detailed data, please download the PDF file down below.

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Indonesian Mobile Habit 2nd Semester of 2019 – JAKPAT Survey Report

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JAKPAT re-conducted a study of the habits of mobile users in Indonesia. In the second semester report of 2019, JAKPAT also discussed the perception of providing access to gadgets for young children. Here we will find out how differences of opinion between parents and those who do not have children.

For more detailed data, please download the PDF file down below.

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Indonesia Digital Wallet Trend 2019 – JAKPAT Survey Report

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In 2019 cashless payment services are increasingly popular in Indonesia, a variety of businesses and services across the cities offering Indonesians a payment alternative. According to Bank Indonesia, the e-wallet operator company consists of 22 financial technology (fin-tech) companies, 11 banks, and 5 telecommunication companies. The e-wallet operator is competing to expand its market share by undertaking a massive promotional strategy including cashback and partnership with companies that have many user bases such as e-commerce, online travel agency, etc.

Relevant to that matters, JAKPAT has conducted a survey in order to understand the use of Indonesian digital wallet in electronic transactions and the major players in Indonesia’s digital wallet industry 2019.

For more detailed data, please download the PDF file down below.

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How Millennial Planned for the 2019 End Year Holiday – JAKPAT Survey Report

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Millennials (Generation Y) are defined as the demographic group between 1981 and 1999¹. According to Badan Pusat Statistik (BPS), Millennials are projected to be the generation that dominates Indonesia’s demographic structure. Over the next years, Millennials will enter their peak earning and spending years. Their earning potential is likely to be a strong driver for the tourism industry especially hospitality. These facts show the importance of understanding millennial behavior.
As the 2019 year-end holiday approaches, JAKPAT has conducted a survey in order to understand how millennials choosing their accommodation during the holidays. This report offers an insight for those who would like to understand further about the behavior and trends of the millennial of the 2019 year-end holiday.

For more detailed data, please download the PDF file down below.

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HARBOLNAS 2019 (Hari Belanja Online Nasional) : What You Need To Know – JAKPAT Survey Report

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Hari Belanja Nasional or popularly named as HARBOLNAS is highly awaited by consumers every December 12th. E-commerces, marketplaces and online shops in Indonesia are competing to offer the biggest sale for consumers. It has been the 7th HARBOLNAS since 2012, and we are interested in hold a survey towards this trend. In this survey, JAKPAT provides data about the implementation of HARBOLNAS 2019 in netizen’s perspective.

For more detailed data, please download the PDF file down below.

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Here’s What Indonesian Moms Think About Milk Choices for Their Kids – JAKPAT Survey Report

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Milk is supplementary nutrition for children. Children are encouraged to drink milk for nutrition because it has high calcium content which is important for their growth. In this survey JAKPAT wants to map children’s milk consumption in Indonesia, starting from the newborn baby to 12 years old.

For more detailed data, please download the PDF file down below.

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The Habit of Going to the Gym – JAKPAT Survey Report

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Nowadays, people become more aware of their health. They start concerning things such as food that they should eat, having enough rest, as well as doing some exercises. This is in line with the popularity of the gym. This is proven by the value of the gym industry market in Indonesia was estimated to reach 2-3 trillion rupiahs per year¹. Thus, JAKPAT conducted a survey to around 2000 respondents nationwide to capture what people think about going to the gym, followed by a deeper description of the habit of people that going to the gym regularly.

¹ https://www.beritasatu.com/ekonomi/469983/2018-prospek-bisnis-pusat-kebugaran-makin-menjanjikan

For more detailed data, please download the PDF file down below.

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What Indonesian Viewers Say About National TV and Digital Content? – JAKPAT Survey Report

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National TV programs are not the only shows for Indonesians. The raise of Youtube and streaming platforms such as Netflix, HooQ, Iflix, and Viu is giving a lot more choices for Indonesians. In this survey, Jakpat wants to explain Indonesians’ preferences towards National TV as well as digital content.

For more detailed data, please download the PDF file down below.

Ready to Send A Survey?